Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned. Analytics was still at the early stage.

Banking 199

Banking Marketing Measurement Leadership 199

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. It was broken when I participated in my first new-biz meeting — wicker furniture, of all things; we did not win — in 1983. thesis really tell you about a given agency? Feel the vibe of the agency.

Agency 60

Agency Real Estate Mobile LinkedIn 60

PRSay

JULY 22, 2021

For example, while we try to avoid in-person client meetings on our remote-work day, we regularly acknowledge that there may be times when such meetings are necessary. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif. Cohesive teams collaborate well from anywhere.

Employee 148

Employee Exercises Study Meeting 148

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

SEPTEMBER 19, 2022

Here’s how the numbers stacked up for the top three: 74% said email; 63% said “virtual company/team meetings”; and. 47% said “in-person company/team meetings.”. In-house vs. agency. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Other interesting statistics: Agencies say creative.

Survey 82

Survey Corporate Communications Financial 82

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? Does it include thought leadership? It’s with these important elements in mind that we approach planning for our clients. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Do you have a strong story and storytellers? Does it include thought leadership? Do you care about influencers? Should you?

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

AUGUST 20, 2019

She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”.

Employee 90

Employee Internal International Training 90

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. Being a writer is a huge asset to my career, especially with the current emphasis on storytelling in public relations.

Writing 121

Writing Creativity Local Pitching 121

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

ReimaginePR

APRIL 18, 2015

Some struggle to make ends meet. They’re disruptive because they meet a values based need that their competitors aren’t. It distributes leadership throughout the company and gives autonomy so that everyone has more ability to fix problems. Blog PR Agency Advice income equality PR Advice values'

Company 120

Company Banking Employee Corporate 120

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. which is what all fiction books do, right? All Year Long, by Eric Harvey. 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

MAY 29, 2018

2) “Budget and staffing needs to meet strategic plan goals.”. 3) “Thought leadership can’t be outsourced. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. 26) “I wish they understood the value of storytelling the way I do.”. It needs to be authentic.”. Talk to Us !

Corporate 74

Corporate Communications Survey Employee 74

Ishmael's Corner

MARCH 31, 2015

Lee’s communications over the past week or so, what emerges is a master storyteller. By storyteller, I don’t only mean the ability to tell a compelling story with a beginning, an end and twist in between … though he could do this. It goes around the world helping other anti-narcotic agencies to try and stop the suppliers.

Communications 60

Communications Storytelling Local Policies 60

The Hoffman Agency

JUNE 4, 2019

The media landscape has changed significantly from what it was during the dot-com days, which has caused a chain reaction for businesses and public relations agencies alike. But there are some key strategies behind getting it right, which is where PR agencies come into the equation.

Media 34

Media Content Marketing Company Agency 34

Karen Freberg

JUNE 24, 2019

Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. The access to people, brands, and agencies is unlike anything else I have seen in my career. Meeting face-to-face. Some provided good starting points, but no follow through.

Education 64

Education Creativity Pinterest Facebook 64

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. It’s imperative to meet on a regular basis to discuss performance, professional goals and areas to improve. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Karen Freberg

NOVEMBER 4, 2018

This brought some more leadership and team work experience to the table. The teams would meet up at the event a bit early so they would be able to meet with the BC team and then get their run of show list of must have pieces of content to be shared across the different platforms. Validation for assignments and preparation.

Social Media 52

Social Media Video Conference Analytics 52

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. What is one of the challenges you face in successfully being a woman high up in PR ?

Sports 245

Sports Agency Industry Creativity 245

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. On first online meeting, Eric can seem to be incredibly intense, mainly because he is constantly asking chat participants questions about topics in which he has a deep interest–he challenges assumptions, stereotypes and platitudes. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. What is one of the challenges you face in successfully being a woman high up in PR ?

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. An AI tool you could use to “meet” with a new client to get a sense of their needs, their narrative, their culture and other factors. In this post, we’ll go through some practical steps you and your team can do to get started.

Publicity 85

Publicity Training Technology Data 85

NewsWhip

MAY 12, 2021

And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing. And, then with some of our brands, we meet on a regular basis. So, when we have a trend that we think is a good idea for one of our brands, it’s a very fun informal meeting.

Trends 78

Trends Brand Branding Reddit 78

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Visuals : Traditionally, communicators have been trained in writing. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Boy meets girl. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Here’s how: Offer something that fails to meet expectations but resounds in an entirely unanticipated way. It’s on my bookshelf.

Writing 84

Writing Google Meeting Airlines 84

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. To us, storytelling is the fundamental essence of how people communicate. By Christine Perkett. Which is the most challenging one?

Interviews 50

Interviews Communications Storytelling Marketing 50