Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Quality referral traffic from press releases.

Study 140

Study Media Relations Media Measurement 140

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. Washington D.C.

Trends 150

Trends Publicity Data-Driven PR Government 150

Sword and the Script

APRIL 6, 2021

According to the announcement, Linkfluence earned about $20 million in sales in 2020. Meltwaters says, excluding earn-out, it’s paying about two-times 2020 revenue – half in cash and half in new (Meltwater) stock shares. PRophet shares roots with its agency as the founder of both companies is the same person. PR tech mentions.

Media 108

Media SEO Analytics Analysis 108

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

JANUARY 3, 2017

We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. When pressed on the “why” behind this ask, these same clients and prospects often point to the goal of broader brand awareness. To be clear, SHIFT knows how to get media hits in these tier one outlets. Right Message.

Media 104

Media Training Technology Consumer 104

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Livestream goes mainstream. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 26, 2016

What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? What is the best lesson about PR you’ve learned throughout your career? My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

The Resolution Blog

APRIL 23, 2018

Have you ever thought about whether your tracker data is clean and actually usable for insights? Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect!

Data 120

Data Measurement Examples Tools 120

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: A2.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. This is thanks, at least in part, to the “pressure for speed and clicks.”.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Maxim Behar

OCTOBER 15, 2023

Host: Why is there actually such a connotation in society that PR is more about distorting the truth? When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. And the other big difference is that for the first time in all of history, social media is measurable.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. I would like to talk about the book that you authored, Maxim.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. Thanks to YOU for making think about this issue. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 16, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. 23% said measurement / ROI. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same.

Publicity 147

Publicity Survey Pitching Creativity 147

Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” I tend to think of media monitoring as a saturated market, but he had a good narrative, that gave me a bit to think about. Pulsar cautions, the “risk score does not necessarily indicate that false news about the brand has been identified.”.

Corporate 78

Corporate Reputation Case Study Employee 78

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Press releases have always essentially been a “paid placement.” Traditional press release distribution.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

APRIL 27, 2019

So, what’s PR to do about it? 1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. Volume of work. Some 400 “U.S.-based

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Fake press releases on major wires. Bitcoin Cash briefly spiked about 5%.”. And it’s not just the startups anymore.

Software 94

Software Banking Technology Data 94

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. So, they set out to do something about it and start a new PR tech company. >>> Can your agency bring big ideas and execute? Give our services a try.

Pitching 84

Pitching Report Tools Software 84

Victorious PR

FEBRUARY 22, 2023

Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business! Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. Have you been in Forbes?

Publicity 52

Publicity Video Pitching Google 52

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. So, whether you’re completely new to the industry or are simply looking to learn more about what’s working and what the future of Digital PR looks like, I’ve tried to ensure there’s something for everyone here.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

OCTOBER 26, 2018

It’s that magical and very busy time of year when PR agencies are prepping for the holiday season and are happy for a fun distraction. Halloween allows us to celebrate, or make a mockery of, our heroes in PR, journalism, and media. It’ll be about fat ties, rolled-up sleeves, big hair, and sideburns. ” C.J.

Crisis 85

Crisis Film Fashion Ethics 85

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). You Mention Twitter, What about LinkedIn and Facebook? You can effectively measure the cost-per-click as compared to other sources.

B2B 79

B2B Facebook Advertising Advertising 79

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? So what’s new about you ? My query made it clear that I wanted examples of success, and how it was being measured.

Pitching 111

Pitching Facebook Interviews Twitter 111

NewsWhip

MAY 12, 2021

In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. Lauren: Yes.

Trends 78

Trends Brand Branding Reddit 78