Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. Measure results. If a PR agency claims that their connections will help get you in to USA Today, CNN and the Wall Street Journal , that’s great.

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

MAY 10, 2017

In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us.

Trends 150

Trends Publicity Data-Driven PR Government 150

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Advertising Age Online. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Embrace storytelling. Measure. . Put time and effort behind the methods that perform.

Healthcare 98

Healthcare Communications Measurement Resources 98

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Do you have a strong story and storytellers? How do you measure success? It’s important, but it’s not your only channel.

Strategy 60

Strategy Media Pinterest Storytelling 60

Communications Conversations

OCTOBER 10, 2019

Yes, video storytelling is at an all-time high in terms of interest. ” I’d be doubling down on finding resources that could help me measure, track and analyze every piece of data we had. I know, the survey did say “additional writer” and “brand journalism” were near the top of the list.

Brand 79

Brand Branding Survey Conference 79

Cision

MAY 4, 2016

In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? It’s all storytelling. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Livestream goes mainstream.

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Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018. 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 103

Survey Media Relations Corporate Communications 103

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Second, almost everything is now measurable. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped.

Marketing 62

Marketing B2B Print Technology 62

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. I love our bigger agency team. 16: How the consumer driven news cycle changes PR measurement.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Conversations

SEPTEMBER 18, 2014

Public relations education now trumps journalism. This is new, according to Thurlow, because, “Historically in Canada, most PR practitioners had a journalism degree.”. PR professionals aren’t being vigilant about program measurement and evaluation.

Study 99

Study Measurement Survey Education 99

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. Learn their approach to strategy, operations, measurement, staffing and more. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. The Wadds Inc.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52