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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

I’m talking about ordinary client indoctrination. Like most career PR agency people, I always drink the client Kool-Aid. I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Most agency PR people have similar stories. Hang on to your credibility.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

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Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. These stories should be authentic, relatable, and memorable. Media Relations Building relationships with journalists and media outlets is essential for generating positive press coverage.

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How To Get The Most From PR Freelancers

ImPRessions - Crenshaw Communications

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Internal team members and clients will appreciate the investment in proper communication and management. Be transparent with client companies involved. Pay promptly.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Media relations deals with the news environment, which is by definition unpredictable.

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed.

Publicity 256