Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Does the startup have internal support for the PR agency? Do you have a real story?

Agency 149

Agency Internal International Course 149

5W PR

MARCH 23, 2018

Understanding user intent and having proper internal linking strategy to make sure pages contain all relevant information will be more important than ever. Google is going to favor sites that have rich content and internal links that can answer everything the user is searching for. Digital Marketing Never Gets Old.

Interviews 84

Interviews Agency SEO Google 84

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Most agency PR people have similar stories. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Energy Retail 140

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. If you already have a rigid gameplan for a student intern, be prepared to trash it. Don’t fence me in. Be prepared to be flexible, and be amazed.

Internal 120

Internal International Exercises Ethics 120

The Hoffman Agency

AUGUST 21, 2023

One day, I came across a LinkedIn post for an intern position from Hoffman’s very own Brooklynn Loiselle, who also hailed from the University of Oregon. After doing some brief research on the agency, I decided to apply and set up an informational meeting with Brooklynn to go over the details of the internship. The rest is history!

Internal 36

Internal International LinkedIn System 36

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Internal team members and clients will appreciate the investment in proper communication and management. But how can we make the most from our investment in freelance consultants?

How To 315

How To Training Employee Interviews 315

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Internal International Media Training 87

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. We are fortunate to have a CEO that believes in marketing and communications.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Journalism Instagram 284

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Unfortunately, those opportunities don’t always result in coverage.

Publicity 334

Publicity How To Agency Product Launch 334

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

The Hoffman Agency

MARCH 9, 2023

Constance (Account director France) and I leaving for the WAW By Micaela Somma, Associate Account Executive My journey at The Hoffman Agency started in July 2022. I discovered the agency a bit by chance. We had two interviews, and everything went super-fast! The post The Hoffman Agency: When One Door Shuts, Another Opens.

Agency 36

Agency Energy Travel Study 36

Shift Communications

MARCH 18, 2019

If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats! Here are some answers to the questions I had when embarking on this adventure: How do I start researching agencies to apply to? If you don’t have connections yet, don’t worry!

Agency 79

Agency B2B Internal International 79

The Hoffman Agency

MARCH 9, 2023

Constance (Account director France) and I leaving for the WAW By Micaela Somma, Associate Account Executive My journey at The Hoffman Agency started in July 2022. I discovered the agency a bit by chance. We had two interviews, and everything went super-fast! The post The Hoffman Agency: When One Door Shuts, Another Opens.

Agency 36

Agency Energy Travel Study 36

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

5W PR

FEBRUARY 29, 2024

Earlier this month, 5WPR Senior Vice President, and General Manager of 5WPR Miami, had the privilege of attending Axios BFD Miami, an exclusive half-day event where Axios business and Pro reporters conducted insightful interviews with top industry leaders.

Trends 78

Trends Internal International Education 78

Shift Communications

AUGUST 22, 2018

I entered things like “Communication firms in Boston,” “PR agencies in Boston,” and found a lot. Once I had a better idea of the available internships and their prerequisites, I sent out my resume to all the agencies where I met the requirements. I went on those interviews and eventually landed one! What they offer service.

Internal 68

Internal International Transportation B2B 68

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Agencies need to decide how much to spend and how to earn ROI from their tech investments. Internal PR teams also rely on PR tech.

Software 156

Software Tools Technology Resources 156

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. . Don’t be afraid to be honest with a client or your internal team about the status of a given pitch or initiative. Communicate with stakeholders .

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. Like media interviews, we often know what questions to expect.

Product Launch 296

Product Launch Training Interviews Software 296

5W PR

OCTOBER 31, 2023

Preparing for interviews When you have interviews scheduled, it’s important to be well-prepared. Take the time to research the company, practice answering typical interview questions, and come up with thoughtful questions to ask the interviewer. Dress professionally, arrive punctually, and exude confidence.

How To 78

How To Local Interviews Resources 78

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other. From our CEO to our interns, SHIFTers are genuinely service-oriented people.

Agency 146

Agency Pitching Training Meeting 146

5W PR

MARCH 18, 2023

By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. Internal communication Corporate brands should also focus on internal communication. Building a strong internal communication strategy can help create a cohesive and unified corporate culture.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. Be available. Be prepared.

Resources 149

Resources Media Interviews Comparison 149

The Resolution Blog

OCTOBER 11, 2018

I had the pleasure of interviewing James Alexander, the head of influence and advocacy at global drinks business Diageo. I found out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity. Including details of their tool-stack and metrics.

Measurement 120

Measurement Marketing Interviews Internal 120

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business.

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

5W PR

FEBRUARY 28, 2024

Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels. Bringing the A-game Design a visually stunning and functional booth, train the internal team to be brand ambassadors, and prepare eye-catching promotional materials because presentation matters.

Brand 78

Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.

Creativity 98

Creativity Communications Interviews Instagram 98