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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. International coverage can ultimately affect strategy in the U.S.,

Internal 147
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PR Recap: International Home + Housewares Show – 2017

5W PR

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

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Critical Mention Adds International Online News to Industry’s Largest Content Set

Critical Mention

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. The world is growing smaller by the day and news travels around the globe more quickly than ever before. About Critical Mention. Media Contact. Critical Mention, Inc.

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful. Given our regular sticker shock over the cost of newswire distribution, more businesses and PR agencies are moving away from posting announcements on the wire. Manual media research. Wire distribution.

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Mass Market vs Boutique: Finding the Best Hotel Group for You

5W PR

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Some notable mass-market hotel groups include Hilton, Marriott International, InterContinental Hotels Group, and Hyatt Hotels Corporation. This makes it a popular choice for business and leisure travelers alike.

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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

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Three things to consider when your U.S. company is looking to expand internationally

PR in High Definition

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Global expansion. Ensure clear objectives and goals are in place.