Polaris

NOVEMBER 17, 2014

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Prohibition

JULY 10, 2023

With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently. Titled ‘Joan is Awful’, the episode goes on to show the streaming service, ‘Streamberry’, discussing the creation of multiple shows using the lives of unsuspecting users – and this is where the public comes in.

Tourism 62

Tourism Fashion Social Media B2C 62

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. It starts with research.

Media 212

Media Pitching Report Interviews 212

Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. I’ll dig into that more in a moment.

Software 86

Software Media Relations Pitching Media 86

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. You may not have set KPIs that you’d like a PR professional or agency to achieve right away, but you may be able to tell them your company goals, objectives and relevant marketing trends. And any good agency will advise as to what is achievable for you.

Print 112

Print Trends Agency Brand 112

Shift Communications

JANUARY 23, 2017

How do you know whether your public relations efforts are data-driven or not? Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Why will they care – will our pitch help them to save money? The Big Picture.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

ImPRessions - Crenshaw Communications

MAY 15, 2017

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms.

Skype 147

Skype Agency Meeting Software 147

Cision

AUGUST 2, 2016

What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. How can they overcome them? In my opinion, it’s about staying relevant while remaining authentic. Rapid Fire Round.

Fashion 120

Fashion Apparel Pitching Consumer 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Public relations is HOT right now. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting. Bottom line?

How To 104

How To Fashion Banking Industry 104

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Look at leaders in fashion, music, and technology for inspiration. Start a PR agency search with an exhaustive list of possible firms. . Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Every good PR agency knows how to turn a holiday into an opportunity for good work. That could mean new publications, job changes, or changes in ownership. In-person time takes more effort and is easy to overlook, but it can often make the difference between someone taking your call or not, or saying yes to a pitch or request.

Fashion 149

Fashion Writing Pitching Internal 149

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?) Myth #1: Anyone can do PR.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. She did review it and ended up writing about it too.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off. What inspired you to get into PR?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. However, when it comes to maximizing overall ROI and audience engagement, an often overlooked but staple ingredient should be the good old fashioned recipe. according to Google Trends.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Being fashionably late in world of social media just doesn’t work.

Journalism 78

Journalism Social Media Radio Fashion 78

Prohibition

FEBRUARY 14, 2023

Types of Tech PR Tech PR is a broad term for the various public relations activities that are used to promote technology companies. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. With the right strategies, businesses can use Tech PR to significantly increase their profits.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. A best practice here is to use a distribution email that goes to a PR team, including agency contracts (i.e. If you get an inquiry, you need to respond in a timely fashion. media@team.com ).

Company 101

Company Survey Pitching Report 101

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. It’s not a huge company, but it’s not a start-up either, and has access to public markets.

Company 151

Company Tools Technology Software 151

Flatiron Communications

APRIL 8, 2020

This is the opening line for far too many PR story “pitch” letters emailed to journalists. I remember in the aftermath of 9/11, I was asked by more than a few reporters whether it’s OK to recommence story-pitching to journalists. To call it a cliche would be to state the obvious. He writes: At first glance, Ms.

Pitching 41

Pitching Fashion Travel Crisis 41

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). The ACCC will reportedly achieve this work by partnering with agencies to uncover patterns of banking behaviour to hopefully identify those relationship scam victims who could be wiring money overseas.

Privacy 108

Privacy Banking Print Fashion 108

Shift Communications

AUGUST 30, 2016

Make sure when you pitch a reporter that you are sharing fresh new research or data. If you are in the fashion world, looking to establish a position as a trend setter, offer a side-by-side analysis of who wore it best. We can reach out to publications with news hooks that are specific to the seasonality of that market.

Healthcare 79

Healthcare Local Fashion Trends 79

Cision

MAY 22, 2015

When I took my first agency job in New York, an acquaintance was quick to point out that he made twice as much money at his job delivering potato chips. And I fail to see a problem with sipping and pitching. Years ago, a co-worker did the impossible: she placed a raincoat on Oprah’s spring fashion episode. Hosting a live event?

Hotels 120

Hotels Fashion Ethics Meeting 120

The Hoffman Agency

JANUARY 26, 2022

I learned what media lists and scans were, the differences between in-house and agency work, and the history of PR all while transitioning to remote learning due to the COVID-19 pandemic at the end of my junior year. P.S. Outside the virtual office, I’m an amateur nail tech who loves fashion, beauty and hip-hop.

Internal 36

Internal International Chemicals Fashion 36

Shift Communications

SEPTEMBER 24, 2015

After an exciting opening weekend of little league, I couldn’t help but think about how fitting many of the rules of baseball are to my day job as a public relations practitioner. A good old fashioned, weekly pitch strategy and calendar will go a long way here. Not a baseball fan? Alan Marcus. Senior Vice President. .

Fashion 60

Fashion Pitching Media Relations Local 60

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. You probably know that securing coverage in a business publication is no easy feat, especially if you work with startups.

Print 60

Print Product Launch Fashion Report 60

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Can you automate the pitching process? Public relations, when done well, behaves in a more exponential fashion. Advertising Marketing Public Relations' The more you spend, the more you can get.

Advertising 60

Advertising Advertising SEO Software 60

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Regardless, thanks for visiting!

Publicity 90

Publicity How To Course Facebook 90

Shift Communications

AUGUST 13, 2015

Even though we may specialize in health, fashion, or tech PR, as PR pros we’re programmed and encouraged to be a jack of all trades. They want to know you still feel as passionately about their brand today as the day you pitched and won their business. In turn, when you need them, management will bat for you. Excel at ‘ One’ Thing.

Construction 60

Construction Fashion Energy Employee 60

Waxing UnLyrical

OCTOBER 27, 2011

And what floors me (though maybe it shouldn’t) is that it’s not just bad publicists whose pitches suck. Pitching isn’t just for publicists. When we talk about how to pitch or not to pitch, we often focus on the media/blogger pitches we receive/hear about. Because, shock and awe, they are.

How To 90

How To Pitching Writing Fashion 90