Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Recommendations suggesting contacts to pitch. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. I’ll dig into that more in a moment.

Software 86

Software Media Relations Pitching Media 86

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To improve writing.

Blogging 159

Blogging Pitching Fashion Sports 159

Prohibition

JULY 10, 2023

With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently. Inspired by the controversial Croc, the boot is of the same giant dimensions as its red counterpart and was sported by Estonian rapper, TOMM¥ €A$H, at Paris Fashion Week.

Tourism 62

Tourism Fashion Social Media B2C 62

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. It may sound creepy to hear that PR agencies keep a “dossier” on key reporters, but it’s all about knowing the territory. Magazine story.

Media 212

Media Pitching Report Interviews 212

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. We can’t pitch without them.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

AUGUST 2, 2016

What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. How can they overcome them? In my opinion, it’s about staying relevant while remaining authentic. Rapid Fire Round.

Fashion 120

Fashion Apparel Pitching Consumer 120

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Prohibition

MAY 13, 2022

You may not have set KPIs that you’d like a PR professional or agency to achieve right away, but you may be able to tell them your company goals, objectives and relevant marketing trends. And any good agency will advise as to what is achievable for you. Setting targets. Tips for your brand. Media relationships.

Print 112

Print Trends Agency Brand 112

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting. Bottom line?

How To 104

How To Fashion Banking Industry 104

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. Her Pitching Requests. [00:05:44] That really gets me to open it because at least I know who they’re pitching.

Pitching 52

Pitching Writing Creativity Fashion 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. Does this mean good old fashion pitching is over?

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Every good PR agency knows how to turn a holiday into an opportunity for good work. In-person time takes more effort and is easy to overlook, but it can often make the difference between someone taking your call or not, or saying yes to a pitch or request. Here’s what we promise to do more of in 2016. Sharpen writing skills.

Fashion 149

Fashion Writing Pitching Internal 149

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off. What inspired you to get into PR?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. PR does not directly generate sales.

Advertising 147

Advertising Advertising Pitching B2B 147

Shift Communications

OCTOBER 24, 2017

However, when it comes to maximizing overall ROI and audience engagement, an often overlooked but staple ingredient should be the good old fashioned recipe. Let’s face it though – if you’re pitching a turkey-themed recipe, odds are so is everyone else. This makes it that much harder to stand out in both the reporter and public’s mind.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Taking a Stand. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Flatiron Communications

APRIL 8, 2020

This is the opening line for far too many PR story “pitch” letters emailed to journalists. I remember in the aftermath of 9/11, I was asked by more than a few reporters whether it’s OK to recommence story-pitching to journalists. To call it a cliche would be to state the obvious. He writes: At first glance, Ms.

Pitching 41

Pitching Fashion Travel Crisis 41

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Being fashionably late in world of social media just doesn’t work.

Journalism 78

Journalism Social Media Radio Fashion 78

PRSay

OCTOBER 14, 2019

Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan. To replace the old-fashioned bulky plan in a three-ring binder, create smart response protocols to implement right now. Therefore… You may need to ditch your crisis plan.

Crisis 85

Crisis Crisis Management Training Mobile 85

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. A best practice here is to use a distribution email that goes to a PR team, including agency contracts (i.e. If you get an inquiry, you need to respond in a timely fashion. media@team.com ).

Company 101

Company Survey Pitching Report 101

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. ” Also helpful?

Airlines 120

Airlines Exercises Fashion Print 120

Buzzstream

FEBRUARY 21, 2018

So, the way we get Google (and the rest of world) to see our client’s content and link to it is by pulling up our sleeves and doing some old fashioned outreach. For an agency with 50+ employees, each sending out 100+ emails in each campaign, the more relationships we have, the bigger and better our overall agency prospect pool becomes.

Media 54

Media Google Pitching Agency 54

The Hoffman Agency

JANUARY 26, 2022

I learned what media lists and scans were, the differences between in-house and agency work, and the history of PR all while transitioning to remote learning due to the COVID-19 pandemic at the end of my junior year. P.S. Outside the virtual office, I’m an amateur nail tech who loves fashion, beauty and hip-hop.

Internal 36

Internal International Chemicals Fashion 36

Prohibition

FEBRUARY 14, 2023

Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. Working with a Tech PR agency can help to ensure that the right strategies are used to maximise lead generation and reach the desired audience. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). The ACCC will reportedly achieve this work by partnering with agencies to uncover patterns of banking behaviour to hopefully identify those relationship scam victims who could be wiring money overseas.

Privacy 108

Privacy Banking Print Fashion 108

Shift Communications

AUGUST 30, 2016

Make sure when you pitch a reporter that you are sharing fresh new research or data. If you are in the fashion world, looking to establish a position as a trend setter, offer a side-by-side analysis of who wore it best. It isn’t news to anyone that you have a new app. What is news? And what about healthcare? Annie Perkins.

Healthcare 79

Healthcare Local Fashion Trends 79

Cision

MARCH 29, 2016

He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. And you could also cite statistics from your testing when pitching to a journalist or influencer to substantiate how this will be high interest to their readers.

Retail 120

Retail Pitching Print Writing 120

Cision

MAY 22, 2015

When I took my first agency job in New York, an acquaintance was quick to point out that he made twice as much money at his job delivering potato chips. And I fail to see a problem with sipping and pitching. Years ago, a co-worker did the impossible: she placed a raincoat on Oprah’s spring fashion episode. Hosting a live event?

Hotels 120

Hotels Fashion Ethics Meeting 120

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. based Brandwatch has raised about $65 million and previously made an acquisition of its own.

Company 151

Company Tools Technology Software 151

Shift Communications

SEPTEMBER 24, 2015

A good old fashioned, weekly pitch strategy and calendar will go a long way here. If a tech reporter at the NY Post is unresponsive to your pitch, see if there’s a more local approach with the metro reporter… and so on. A solid offense is important, but defense often wins games. A team can’t beat you if you keep them scoreless.

Fashion 60

Fashion Pitching Media Relations Local 60

Sword and the Script

NOVEMBER 18, 2017

When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. Can your agency bring big ideas and execute? So, what does that mean?

Infographics 69

Infographics Data Case Study Content Marketing 69

Shift Communications

AUGUST 13, 2015

Even though we may specialize in health, fashion, or tech PR, as PR pros we’re programmed and encouraged to be a jack of all trades. They want to know you still feel as passionately about their brand today as the day you pitched and won their business. In turn, when you need them, management will bat for you. Excel at ‘ One’ Thing.

Construction 60

Construction Fashion Energy Employee 60