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Communicating Sustainable Practices in Your Fashion Brand

5W PR

As concerns about climate change continue to grow, the fashion industry is increasingly under scrutiny for its environmental impact. To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers.

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Fashion PR Guide to Grow A Recognizable, Beloved Brand

Prowly

For any fashion brand looking to promote themselves through earned media coverage, executing a successful fashion PR campaign is key. Whether handling fashion PR in-house or working at an external fashion public relations agency, there are some ways to ensure that your campaign is as successful as possible.

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How Sustainable Fashion Brands Can Utilize PR To Communicate Their Values

5W PR

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. What is sustainable fashion? The rise of sustainability in fashion is a response to these issues.

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Fashion Week Isn’t Just For Big Names in Big Cities Anymore

5W PR

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. They can even live-stream a fashion show.

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Notes From A Virtual PR Agency Intern

ImPRessions - Crenshaw Communications

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. In public relations, It’s always a good idea to do a search of the company and check out their media coverage, since the same outlets may be close contacts for your team. Write things down.

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How Fashion Houses Can Utilise Podcasts to Enhance their Luxury Brand Image

Prohibition

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

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PR Agencies Need To Be More Diverse And Inclusive. Here’s How To Start

Remote PR Jobs

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” public relations industry, they make up only 30% of agency C-suite executives. Some leading agencies have made changes. African American, 2.6%

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