Sword and the Script

OCTOBER 20, 2020

It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. This list isn’t intended to be exhaustive, but rather the resources below are some that I find helpful and think you might too. I may add or remove resources over time.

Resources 120

Resources Publicity Reddit Interviews 120

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Lee was a leader in media relations.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. Having this remain a focus will guide a PR strategy, be tailored to your business and ultimately, aid in securing media coverage. And any good agency will advise as to what is achievable for you. Setting targets.

Print 112

Print Trends Agency Brand 112

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? When employed to its full potential, PR can shape public opinion, build trust, transform news narratives and drive business growth.

Fashion 120

Fashion Pitching Journalism Social Media 120

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. Read on for their helpful tips. Bottom line?

How To 104

How To Fashion Banking Industry 104

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Improved Media Relations Means Better Pitches. It may sound creepy to hear that PR agencies keep a “dossier” on key reporters, but it’s all about knowing the territory.

Media 212

Media Pitching Report Interviews 212

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Look at leaders in fashion, music, and technology for inspiration. Start a PR agency search with an exhaustive list of possible firms. . Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Cision

AUGUST 2, 2016

Whether there is a fire to put out or an unexpected bit of news to get out, it is necessary to constantly be alert, thinking of how you can leverage the current media climate and popular culture to the benefit of your clients, and be willing to shift priorities at a moment’s notice – without letting any of the other balls you’re juggling drop.

Fashion 120

Fashion Apparel Pitching Consumer 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. This site is filled with the latest trends in fashion, tech, life, culture, design, business, eco and even “bizarre,” and it’s guaranteed to spark an idea.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

media, be mindful of jet lag and cultural differences — even on Zoom. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments. We can’t wait to return to that old-fashioned way to meet! If the tour’s goal is to introduce a brand executive from overseas to U.S.

Media 207

Media Meeting Interviews Film 207

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life. In hindsight, I think it was because agency life was my comfort zone.

Agency 108

Agency Travel Groups Community 108

The Hoffman Agency

MAY 18, 2021

In The Devil Wears Prada, Andy Sach’s entry-level job tosses her into the deep end of the pool with no lifeguard and submerges her in the world of fashion and magazine publishing. I knew I needed to find my PR voice and The Hoffman Agency brought it out. I recommend an agency which throws you into it.

Internal 36

Internal International Fashion Agency 36

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. After all, when we as individuals give back we (hopefully) do so out of the goodness of our hearts, not for public recognition. Integration. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Critical Mention

OCTOBER 8, 2017

million hours of broadcast and 500 million tweets searched and alerted in similar fashion each month. Critical Mention’s clients include public relations practitioners and marketing professionals who need to see all their online news, television and radio, and social media coverage in one fast, intuitive and easy-to-use platform.

Internal 60

Internal International Television Radio 60

PR Conversations

MARCH 6, 2015

Universities and professional bodies could do more to make the PR people market more transparent, alongside of course, employers and specialist recruitment agencies. Or are they led by their hearts for example into fashion or similar industries that notoriously pay poorly and require connections to get inside the door.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

Universities and professional bodies could do more to make the PR people market more transparent, alongside of course, employers and specialist recruitment agencies. Or are they led by their hearts for example into fashion or similar industries that notoriously pay poorly and require connections to get inside the door.

Publicity 40

Publicity Advertising Advertising Industry 40

Waxing UnLyrical

FEBRUARY 16, 2011

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. … but what is this “customer is your media&# thing?

Publicity 107

Publicity Media Case Study Nonprofit 107

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. As you’ve probably figured out, we’re no relics when it comes to clever public relations.

Agency 54

Agency Creativity Hotels Social Media 54

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Types of Tech PR Tech PR is a broad term for the various public relations activities that are used to promote technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MAY 12, 2020

Make your media contacts easy to find. A best practice here is to use a distribution email that goes to a PR team, including agency contracts (i.e. media@team.com ). A secondary benefit of a distribution email for media is you can put it on your press releases. What tips would you offer? >>>

Company 100

Company Survey Pitching Report 100

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. Kelly Groehler.

Apparel 106

Apparel Public Affairs Training Corporate 106

Shift Communications

SEPTEMBER 24, 2015

After an exciting opening weekend of little league, I couldn’t help but think about how fitting many of the rules of baseball are to my day job as a public relations practitioner. The same approach applies to PR and media relations. A good old fashioned, weekly pitch strategy and calendar will go a long way here.

Fashion 60

Fashion Pitching Media Relations Local 60

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. You probably know that securing coverage in a business publication is no easy feat, especially if you work with startups.

Print 60

Print Product Launch Fashion Report 60

Flatiron Communications

APRIL 8, 2020

The piece, “ The Art of the Pitch in the Midst of a Pandemic ,” actually sympathized with a PR community wherein many clients still expect their agencies to garner “earned media” attention for their products and services, even during these dystopian times. He writes: At first glance, Ms.

Pitching 41

Pitching Fashion Travel Crisis 41

5W PR

NOVEMBER 14, 2019

Of course, a fashion brand certainly shouldn’t overlook Instagram. Using Different Channels. Instagram is undoubtedly the best influencer marketing channel, but there are other businesses that can take advantage of to propel their results. In fact, it should be the main focus of the campaign.

Brand 68

Brand Branding Marketing Pinterest 68

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . Here are five areas to consider when pitching international media. . based publications.

Internal 323

Internal International How To Media 323

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

5W PR

MAY 18, 2018

Today, old-fashioned advertisements stick out like a sore thumb. Countless companies have begun to turn to blog posts and high quality social media campaigns instead, to help them demonstrate the value of their brand or product. A brand hashtag still appears regardless of whether someone has software installed or not.

Instagram 60

Instagram Marketing Advertising Advertising 60

The Hoffman Agency

MARCH 11, 2019

In a similar fashion, even with the regulation coming into force on May 25 th , 2018, 12 months ago many people were still largely unaware of the potential impact on their businesses, and how they needed to effectively prepare for GDPR. Handy stuff. Third-party database providers. As you can imagine, this is always a bone of contention!

Data 28

Data Agency Industry Privacy 28

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. To give you a sense, here are the [current] Ahrefs DR scores for the following public relations oriented websites: PRWeek.com: 64. PRdaily.com: 63.

SEO 65

SEO Tools Engineering Web 65

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40