Sword and the Script

MARCH 14, 2023

That context serves two purposes in this briefing: First, Kwittken is a bona fide public relations person that’s grown an agency, sold it and then stuck around to see things through. Next, it compares your text to the articles reporters have written and published in the public domain.

Software 85

Software Media Relations Media Pitching 85

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

OCTOBER 20, 2020

It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. Should the Public Relations Report to the CEO or CMO? This list isn’t intended to be exhaustive, but rather the resources below are some that I find helpful and think you might too. What is PR?

Resources 123

Resources Publicity Reddit Interviews 123

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity.

Media 162

Media Fashion Television Radio 162

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Onclusive

SEPTEMBER 7, 2021

If you have valuable content to share, it is a really good idea to be proactive about showcasing it to the right journalists and influencers in a timely fashion. Through strong media relations, we were able to successfully tell our story to a variety of audiences including our clients, Members, reporters, and investors.”.

Measurement 356

Measurement SEO Web Social Media 356

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? When employed to its full potential, PR can shape public opinion, build trust, transform news narratives and drive business growth.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 5 Tips for Twitter Effectively in Media Relations.

Social Media 109

Social Media Report Survey Media 109

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. And most do. But should it?

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Lee was a leader in media relations.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. How to secure media coverage through outreach. It’s the job of a PR to work with their contacts to get media coverage. That’s why one of the most important roles of a PR professional is to build and maintain media relations.

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

MAY 12, 2021

In public relations, It’s always a good idea to do a search of the company and check out their media coverage, since the same outlets may be close contacts for your team. It may seem old fashioned, but I’d be lost without my notebook. Look at their websites, socials, press releases, everything. Write things down.

Internal 296

Internal International Agency Meeting 296

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Improved Media Relations Means Better Pitches. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. Ah, the golden rule.

Media 212

Media Pitching Report Interviews 212

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

media, be mindful of jet lag and cultural differences — even on Zoom. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments. We can’t wait to return to that old-fashioned way to meet! If the tour’s goal is to introduce a brand executive from overseas to U.S.

Media 207

Media Meeting Interviews Film 207

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Focusing on building deeper client relationships with longer, more strategic engagements meant I needed to be a better broad-based practitioner and less a tactical media specialist. Bottom line?

How To 104

How To Fashion Banking Industry 104

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. This site is filled with the latest trends in fashion, tech, life, culture, design, business, eco and even “bizarre,” and it’s guaranteed to spark an idea.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

AUGUST 2, 2016

Whether there is a fire to put out or an unexpected bit of news to get out, it is necessary to constantly be alert, thinking of how you can leverage the current media climate and popular culture to the benefit of your clients, and be willing to shift priorities at a moment’s notice – without letting any of the other balls you’re juggling drop.

Fashion 120

Fashion Apparel Pitching Consumer 120

Rock the Status Quo

OCTOBER 2, 2014

After all, if your client manufactures solar panels, and the local business journal will be doing an issue that June on green heating and cooling alternatives for businesses, the editorial calendar helps you pitch that outlet in a timely fashion, increasing your chance of success. Public Relations'

Wikipedia 205

Wikipedia Pitching Fashion System 205

Prakkypedia

JULY 30, 2018

Public relations practitioners often find themselves defending their profession. Practised professionally, public relations is ethical, truthful, often serving noble causes, sharing very important messages which can make the community a better place. I’m a public relations consultant,” he said. “I’m

Ethics 71

Ethics Fashion Government Engineering 71

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. At first in survival mode, they were just salvaging what they could of their event marketing programs.

Conference 299

Conference B2B Meeting Fashion 299

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET.

Social Media 150

Social Media Pitching How To Media 150

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

Melissa Agnes

MARCH 10, 2014

A1: Needing time to prepare is often not a luxury in today’s instantaneous media landscape. The public expects answers, fast! A1 By the time you upload your response to the situation the public has already established its opinion, no such thing as too soon #nyuprsm — PRisthenewPR (@johnny_mk1) March 6, 2014.

Twitter 212

Twitter Crisis Communications Crisis System 212

Burrelles Fresh Ideas

DECEMBER 12, 2023

The elves were busy putting the finishing touches on the toys, and the reindeer were practicing their takeoffs and landings, but Santa had a different kind of sleigh-related concern on his mind. In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast!

Social Media 80

Social Media Trends Crisis Crisis Management 80

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. After all, when we as individuals give back we (hopefully) do so out of the goodness of our hearts, not for public recognition. Integration. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Waxing UnLyrical

FEBRUARY 16, 2011

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. … but what is this “customer is your media&# thing?

Publicity 107

Publicity Media Case Study Nonprofit 107

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Look at leaders in fashion, music, and technology for inspiration. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact. Then be prepared to break some rules. Not convinced? Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR Conversations

MARCH 6, 2015

Some sectors and employers pay more than others (likewise there is a reported pay divide in relation to pay rises ) – but do students recognise this when making decisions about placements, internships and graduate positions? The same ‘return on investment’ analysis applies to those who engage with professional development.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

Some sectors and employers pay more than others (likewise there is a reported pay divide in relation to pay rises ) – but do students recognise this when making decisions about placements, internships and graduate positions? The same ‘return on investment’ analysis applies to those who engage with professional development.

Publicity 40

Publicity Advertising Advertising Industry 40

Critical Mention

OCTOBER 8, 2017

million hours of broadcast and 500 million tweets searched and alerted in similar fashion each month. Critical Mention’s clients include public relations practitioners and marketing professionals who need to see all their online news, television and radio, and social media coverage in one fast, intuitive and easy-to-use platform.

Internal 60

Internal International Television Radio 60

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What is your secret to media relations success?

Tourism 120

Tourism Travel Conference Crisis 120

PR Conversations

OCTOBER 29, 2015

Most of the discussion around working in public relations concerns starting out in the occupation. But very rarely is attention given to decisions made later in a career, and what opportunities and considerations apply to public relations practitioners faced with winding down or winding up their working lives.

Publicity 40

Publicity Local Training Education 40

The Hoffman Agency

MAY 18, 2021

In The Devil Wears Prada, Andy Sach’s entry-level job tosses her into the deep end of the pool with no lifeguard and submerges her in the world of fashion and magazine publishing. I had to organize the document into background information, discussion structuring, client overview, journalist bios and publication information.

Internal 36

Internal International Fashion Agency 36

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. If a strategy is implemented well, it will serve as a tool to help manage the public perception of an organization. What is a PR Strategy? Why is it important?

Strategy 76

Strategy eBook Consumer Fashion 76