Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

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Ethics Government Pharmaceuticals Policies 75

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 164

Crisis Ethics Publicity Marketing 164

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. That situation arose.

Ethics 71

Ethics Agency Journalism Corporate 71

Sword and the Script

AUGUST 17, 2021

The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. Among agencies, “92% of agencies say that client expectations of creativity have risen since the onset of the pandemic.”. Six in 10 comms pros face ethical challenges.

Creativity 95

Creativity Study Ethics Publicity 95

PRSay

SEPTEMBER 18, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 121

Ethics Reputation Employee Small Business 121

PRSay

NOVEMBER 4, 2022

Surgeon General Vivek Murthy took a stand publicly against misinformation, calling it “ an urgent threat to public health.”. From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding public health. I was heartened when, more than a year into the COVID-19 pandemic, U.S.

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Ethics Social Media Education Resources 162

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Deservedly, the active use of spin has given the PR industry a black eye.

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Ethics Publicity Pharmaceuticals Corporate 133

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 159

Communications Ethics Training Hotels 159

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

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Ethics Employee Communications System 78

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 72

Publicity Ethics Training Education 72

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. How am I engaging with respect to the agency of my audience, with respect to codes of civility?

Ethics 75

Ethics Communications Agency Technology 75

5W PR

JANUARY 15, 2024

Whether in the public or private sector, the impact of strategic communications is far-reaching, influencing perceptions, building relationships, and driving outcomes. Shaping public opinion and policy In the public sector, strategic communications are integral to shaping public opinion and influencing policy.

Communications 78

Communications Policies Product Launch Reputation 78

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. 30 agencies submitted data to the project. None of the top 20 agencies participated.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

NOVEMBER 15, 2018

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. " These are b t excuses.

Publicity 84

Publicity Sports Ethics Measurement 84

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical?

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Facebook Ethics Public Affairs Privacy 224

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. Consistency in messaging strengthens brand identity and builds public trust.

How To 78

How To Ethics Measurement Creativity 78

Stephen Waddington

NOVEMBER 11, 2020

To offer organisational leadership 10. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11. I use this tool with individuals that I coach and agency teams. To provide contextual intelligence Professional Capabilities (those expected of any professional) 8.

Tools 115

Tools Publicity Ethics Google 115

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. After all, this is the agency that pioneered an early form of fake news , punted when competitors took a stand on climate change , and is notorious for pursuing growth at any price.

Industry 217

Industry Reputation Groups Internal 217

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 190

Communications Sports Journalism Fashion 190

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

JANUARY 26, 2021

It’s not our place to question how the Capitol police and other law-enforcement agencies managed the deadly riot, but the optics shared around the world tell a very particular story. Equally important to evaluating vulnerabilities is recognizing opportunities in times of crisis — particularly when it comes to leadership.

Crisis Communications 161

Crisis Communications Crisis Communications Leadership 161

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 141

Technology Crisis Management Social Media Training 141

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Navigating this environment requires strategic and innovative approaches to beauty PR.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Be responsive to customer inquiries and feedback, addressing concerns in a timely and empathetic manner.

Corporate 78

Corporate Industry Communications Ethics 78

Deirdre Breakenridge

JUNE 27, 2018

They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. Pay attention to ethics. Also consider the exploding progress of artificial intelligence and how it can be used to implement marketing practices that are both effective and ethical.

Marketing 164

Marketing Ethics Local Technology 164

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Stephen Waddington

FEBRUARY 3, 2022

Learning out loud and investigating the conditions for public relations to support innovation in organisations. Tomorrow is the rudiments of research methods, design, and ethics. COVID-19 has elevated public relations as a professional discipline. I’ve practised public relations for more than 20 years.

Ethics 78

Ethics Training Study Sports 78

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said. Remain relevant. “We Humanize digital experiences. Embrace DE&I.

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Communications Public Affairs Insurance Insurance 151

Ethical Voices

OCTOBER 30, 2023

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted?

Public Affairs 82

Public Affairs Ethics Social Media Government 82

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” Together, we share resources and office space, and have become a unique firm for thought leadership services. What made you start your own firm?

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Groups Employee Strategy Ethics 103

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. Innovation in public relations COVID-19 has been a driver for innovation for the public relations profession. COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 94

Survey Industry Leadership Study 94

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. We have formed strategic, client-agency partnerships that drive performance and build reputations. That was 50 years ago. We have come far together.

Survey 114

Survey Ethics Leadership Financial 114

Victorious PR

JULY 11, 2022

You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Reputation management, really, is just a fancy word for public relations.

Real Estate 52

Real Estate Reputation Company Employee 52

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Michelle Garrett , PR consultant, Garrett Public Relations. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

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Survey Communications Measurement Internal 129