ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? I’ve been practicing public relations for 34 years now, both the agency and in-house side. The death of truth and the need for regulation.

Ethics 71

Ethics Agency Journalism Corporate 71

PRSay

SEPTEMBER 18, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 126

Ethics Reputation Employee Small Business 126

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016.

Ethics 73

Ethics Brand Branding Internal 73

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 165

Communications Ethics Training Hotels 165

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. How am I engaging with respect to the agency of my audience, with respect to codes of civility?

Ethics 75

Ethics Communications Agency Technology 75

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Linda Staley, APR, Fellow PRSA, a member of the PRSA Board of Ethics and Professional Standards, is past president of the Blue Ridge Chapter.

Ethics 165

Ethics Social Media Education Resources 165

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. Professional Capabilities.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical?

Facebook 224

Facebook Ethics Public Affairs Privacy 224

5W PR

JANUARY 15, 2024

Government agencies, non-profits, and advocacy groups utilize communication strategies to garner public support for initiatives, educate the public on policy issues, and build momentum for social change. Facilitating effective leadership Leadership communication is a key aspect of strategic communications.

Communications 78

Communications Policies Product Launch Reputation 78

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Souce: IMDb ). Surprisingly, he didn’t fire me.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Sword and the Script

AUGUST 17, 2021

The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. Among agencies, “92% of agencies say that client expectations of creativity have risen since the onset of the pandemic.”. Six in 10 comms pros face ethical challenges.

Creativity 96

Creativity Study Ethics Publicity 96

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. The post How to Create A PR Stunt That Gets Noticed appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

How To 78

How To Ethics Measurement Creativity 78

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 166

Crisis Ethics Publicity Marketing 166

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

PRSay

JANUARY 26, 2021

It’s not our place to question how the Capitol police and other law-enforcement agencies managed the deadly riot, but the optics shared around the world tell a very particular story. Equally important to evaluating vulnerabilities is recognizing opportunities in times of crisis — particularly when it comes to leadership.

Crisis Communications 165

Crisis Communications Crisis Communications Leadership 165

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. After all, this is the agency that pioneered an early form of fake news , punted when competitors took a stand on climate change , and is notorious for pursuing growth at any price.

Industry 217

Industry Reputation Groups Internal 217

Konnect Agency

JANUARY 4, 2024

An Unwavering Work Ethic. Exceptional work ethic, unshakeable adaptability, continuous learning, meaningful relationships, and steadfast leadership are the pillars that uphold their achievements. At Konnect we’re not just saying that we are the PR and marketing agency of the future. We live it.

Ethics 52

Ethics Sports Agency Consumer 52

PRSay

JUNE 16, 2023

Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. But even as we learn to incorporate AI technology into our work, we need to stay mindful of the ethical considerations involved. Content generated by AI should be clearly labeled as such. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

Wadds Inc.

JANUARY 5, 2024

supports creative agencies with company direction and differentiated propositions. As Helen Kenny, the Chief Operating Officer at Manifest Group says, having a non-executive director involved can be revolutionary: “Introducing non-executive directors to our regional and global leadership boards has been utterly transformative.

Leadership 52

Leadership Government Policies Ethics 52

Deirdre Breakenridge

JUNE 27, 2018

They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. Pay attention to ethics. Also consider the exploding progress of artificial intelligence and how it can be used to implement marketing practices that are both effective and ethical.

Marketing 164

Marketing Ethics Local Technology 164

5W PR

JANUARY 3, 2024

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Beauty PR can collaborate with sustainability experts for thought leadership pieces, press releases on packaging innovations, and partnerships with environmental organizations.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Be responsive to customer inquiries and feedback, addressing concerns in a timely and empathetic manner.

Corporate 78

Corporate Industry Communications Ethics 78

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. Professional Capabilities.

Publicity 72

Publicity Ethics Training Education 72

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 192

Communications Sports Journalism Fashion 192

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” Together, we share resources and office space, and have become a unique firm for thought leadership services. What made you start your own firm?

Groups 103

Groups Employee Strategy Ethics 103

Stephen Waddington

FEBRUARY 3, 2022

Tomorrow is the rudiments of research methods, design, and ethics. I’ve run agencies, edited and written books on practice, taught and mentored at universities, served in leadership roles including the CIPR, but I have no formal qualifications. I’m an actual imposter. I’ve practised public relations for more than 20 years.

Ethics 78

Ethics Training Study Sports 78

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is. It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. We have formed strategic, client-agency partnerships that drive performance and build reputations. That was 50 years ago.

Survey 134

Survey Ethics Leadership Financial 134

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Give our services a try.

Survey 95

Survey Industry Leadership Study 95

PRSay

JULY 29, 2022

Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. and account executive at MileniumGroup, a communications and marketing boutique agency in Latin America. Embrace DE&I. Facundo Luque is a product manager jr. He is a member of the PRSA Diversity & Inclusion Committee.

Communications 157

Communications Public Affairs Insurance Insurance 157

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 130

Survey Communications Measurement Internal 130

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. This sale of “thought leadership”– market visibility with inherent credibility – is neither a recent development nor a crime that deserves a congressional investigation. Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already. Leadership and differentiation: How can you use tools for competitive advantage? That must change.

Tools 175

Tools How To Agency SEO 175