Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 142

Analysis Tools Software SMB 142

Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms.

Data 312

Data Communications Data-Driven PR Analytics 312

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How did your time in the Marine Corps prepare you for agency and corporate life? Then there’s the specific technical skills of media relations and internal communications. And all those things come into play at an agency.

Internal 66

Internal International Conference Public Affairs 66

PRSay

JUNE 15, 2022

Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. an NGLCC-certified LGBT Business Enterprise. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard).

Policies 160

Policies Community Corporate Enterprise 160

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. I specifically wanted to ask him about sales in the agency world.

Agency 63

Agency Software Enterprise Marketing 63

PRSay

JANUARY 26, 2021

While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. It’s not our place to question how the Capitol police and other law-enforcement agencies managed the deadly riot, but the optics shared around the world tell a very particular story.

Crisis Communications 161

Crisis Communications Crisis Communications Leadership 161

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Stéphane Billiet, PRCA Ethics Council Member and CEO, WE Agency 2. It contains a series of reflections from 20 practitioners around the world.

Ethics 178

Ethics Publicity Enterprise Groups 178

The Hoffman Agency

OCTOBER 25, 2019

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation. AE at Ogilvy.

Agency 28

Agency LinkedIn B2B B2C 28

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. From our CEO to our interns, SHIFTers are genuinely service-oriented people. And we’re not.

Agency 146

Agency Pitching Training Meeting 146

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: June 9-12, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data?

Internal 63

Internal International Data Media 63

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing.

Tools 175

Tools How To Agency SEO 175

Stephen Waddington

JULY 21, 2020

You need to work hard to find opportunities in a recession, but innovative agencies will always sniff them out. In a recent post I wrote about how to scale an agency out of lockdown. In the agency market there are opportunities that have been created by COVID-19. Agencies exist to provide specialist skills or scale.

Crisis 78

Crisis Agency Enterprise Local 78

PRSay

JUNE 15, 2021

an NGLCC-certified LGBT Business Enterprise. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). In 2019, he co-founded The Change Agencies , the first national network of multicultural and LGBTQ-owned and operated PR firms.

Employee 201

Employee Community Leadership Enterprise 201

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Goals for publishing brand content. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Goals for publishing brand content. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Goals for publishing brand content. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers. What can we takeaway for next year?” “How

Brand 90

Brand Branding Marketing Enterprise 90

Sword and the Script

APRIL 20, 2021

We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 Nobody can.

B2B 105

B2B Leadership Marketing Blogging 105

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One enterprising PR practitioner has launched Metaverse Public Relations. Is this the start of a new business model for PR agencies and consultants? Internal comms metrics.

Software 85

Software Internal International Pitching 85

The Hoffman Agency

DECEMBER 22, 2023

As Asian tech companies rise in global stature, Western MNCs cannot afford to fall behind in APAC (image source: CES) Sustained investment in technology across select Asian markets has made the region an innovation force to be reckoned with: it now accounts for more than half the world’s patents , according to the International Monetary Fund (IMF).

Government 36

Government Local Technology Transportation 36

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. She notes COVID-19 is shaking things up. What about HR?

Report 116

Report Publicity Survey B2B 116

Shift Communications

FEBRUARY 4, 2015

Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Just a few examples: If you’re a SaaS provider, understand how different departments within your enterprise client interact (e.g. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Flack's Revenge

JUNE 6, 2018

With over 200 dynamic entrepreneurs in the business, social and cultural enterprises, the JVP Media Quarter houses startups, VC Fund JVP, an early stage incubator, the Siftech Accelerator and many more. Walking through the bustling underground markets and sites that are thousands of years old seemed to take me back in time.

Media 168

Media Transportation Enterprise Course 168

ISEBOX

MARCH 18, 2016

This affordable platform created specifically for agencies keeps everyone on the same page with scheduling meetings, timelines and milestones. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. It included: Weekly HubSpot product updates posted to our internal wiki. Agency Practicum. Team members are more confident.

Training 72

Training How To Course Software 72

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Nothing like fighting fraud by disenfranchising legitimate customers.

Software 92

Software Banking Technology Data 92

Katie Paine's Measurement Blog

MARCH 9, 2023

That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message. If you are given a bunch of data collected from agencies who may or may not have been clipping consistently with your methodology you are treading in dangerous waters.

Measurement 52

Measurement How To System Comparison 52

Communications Conversations

JUNE 26, 2015

Little switch–for the last year-plus, I’ve been providing weekly, then bi-weekly updates on comings/goings, agency wins and other events around Minneapolis/St. Good gig here with one of my favorite local organizations: Children’s Hospitals and Clinics is seeking an internal communications consultant. Congrats, Beth!

Enterprise 60

Enterprise Local Advertising Advertising 60

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? ” The agency response was not to fess up and say, “Oh, well that was us.

Ethics 71

Ethics Agency Journalism Corporate 71

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Not only does this boost the volume of content you can produce, but it shares internal expertise in a way that builds corporate credibility and value.

Corporate 100

Corporate Leadership Brand Branding 100

Shift Communications

OCTOBER 26, 2015

For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Flash back to the critical internal meeting where pros and cons of switching systems was heavily debated. Flash back to the struggles that employees had under the old system. Christopher S. Vice President, Marketing Technology.

Blogging 60

Blogging Enterprise System Media 60

Shift Communications

FEBRUARY 18, 2016

Launched just over two years ago, the platform has seen rapid adoption across the enterprise in a way not seen since the original days of Chatter and Yammer. We’ve used it internally for projects, for specific team needs AND used it with outside partners and clients. Derek Lyons. Senior Vice President, Integrated Services.

B2B 60

B2B Marketing Enterprise Community 60