ImPRessions - Crenshaw Communications

JUNE 6, 2016

What do clients really want from their PR agency ? Here’s what these top communications execs said they want and expect from an agency relationship. “I want my agency to offer things I didn’t know I needed.” “I want an agency that hates to lose,” is how he puts it. Unanticipated value.

Agency 120

Agency Public Affairs Energy Resources 120

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy.

Comparison 296

Comparison Advertising Advertising Reputation 296

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Bianchi Biz Blog

MARCH 7, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The concentration of media sources means widespread influence, as most citizens turn to these outlets. Strategic media relations are essential.

Print 104

Print Marketing Real Estate Automotive 104

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. He started the PR agency that still bears his name in 1952. As the story goes, he had hair care client Toni Co.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The global annual PRBI Barometer is a decision-making tool that allows member agencies to make knowledgeable business decisions.

Ethics 52

Ethics Survey Insurance Insurance 52

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Intangible factors like personal chemistry, charisma, and energy are top factors. PR agencies always include case studies for this reason. Business presentations are both exciting and stressful — whether you’re in PR , sales, marketing or a tech startup looking for funding. . Offer examples and stories.

Case Study 304

Case Study Infographics Data Energy 304

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In the same way, picking the right longlist and shortlist of agencies is important – and if you haven’t played before, get a coach. In short, sweaty and exhausting but thoroughly rewarding when it’s done right.

Agency 48

Agency Pitching SEO Comparison 48

Landis PR

APRIL 29, 2024

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For instance Google and Microsoft both have large data centers in Finland.

Radio 59

Radio Pinterest Television Government 59

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Cision

JUNE 22, 2017

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Even a well written release is unlikely to trigger significant media coverage, so it’s better used to get news in the public record or for timely disclosure of material information in business transactions. When it comes to media relations, timing is key. Media relations is a process that builds over time.

Energy 168

Energy Measurement Media Relations Local 168

Konnect Agency

MARCH 4, 2020

As PR professionals at a public relations agency and wizards in various industries across the board, a clean inbox can provide a sense of comfort not felt in other situations. Here are some simple ways to take back your beloved inbox and your energy this Spring at a public relations firm and beyond. Spring into action.

Energy 75

Energy System Agency Course 75

The Hoffman Agency

MAY 9, 2018

Hoffman Agency, CEO. To better align PR-generated content with journalistic demand, we need to put more energy and investment in creating content that’s not in the public domain. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on "What's HAppening" Blog. By Lou Hoffman.

Media Relations 28

Media Relations Media Storytelling Exercises 28

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Cision

AUGUST 10, 2017

Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. What is your secret to media relations success? It’s critical to invest time and energy cultivating these connections.

Energy 212

Energy Creativity Social Media Strategy 212

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Can Your Company Afford a PR Agency? Advanced Automotive Technology PR Agency. You name it, I tried it.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. When the brand belongs to a celebrity, however, there is more work to be done.

Brand 59

Brand Branding How To Consumer 59

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. From the warm kumbaya feeling of a company win to the frustrations of losing – that is PR agency life.

Publicity 160

Publicity System Energy Creativity 160

PRSay

MAY 3, 2019

While publicists need journalists for third-party validation and exposure in editorial form — which can show clients as credible thought leaders while increasing brand awareness and trust — journalists need PR agencies and comms teams to provide ideas that will resonate with their audience in relevant and meaningful stories. Nicholas E.

Publicity 147

Publicity Newspapers Journalism Energy 147

PRSay

AUGUST 27, 2019

’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Here’s to decades of success for future College of Fellows inductees!”

Energy 140

Energy Employee Creativity Consumer 140

Communications Conversations

NOVEMBER 14, 2018

At times, meeting the bigger agency folks who work with clients can be a little stand-off-ish–with competitiveness and all. Q: Many would say media relations is dying. What would you say about media relations’ role in the mix at Blue Cross? Q: Many of those companies have been larger agencies in town.

Energy 60

Energy Agency Insurance Insurance 60

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. They are your partners and brand representatives, working to achieve your business goals. In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

5W PR

NOVEMBER 17, 2020

Hungarian-American psychologist Mihaly Csikszentmihalyi, known for naming the concept of flow or “being in a zone” and connecting it to productivity, once said: “Purpose provides activation energy for living.” The post Activation Delivers Consumer Value appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Consumer 88

Consumer Airlines Energy Industry 88

Communications Conversations

DECEMBER 13, 2019

He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) The MN PR Blog was the de facto gathering space for PR folks across the state.

Blogging 78

Blogging Agency Community Local 78

Barokas

MAY 8, 2017

While we have already made steps in this direction, with providing media relations to pro bono accounts and volunteering in our local communities, we wanted to make this value a permanent part of Barokas PR’s identity. it’s refreshing to work for an agency that is doing it because it’s part of who we are. Pro Bono Accounts.

Corporate 60

Corporate Employee Community Banking 60

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

The Hoffman Agency

JULY 16, 2019

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. The ongoing need for creativity in public relations. Take a media relations campaign, for example, or ongoing content creation for a corporate blog.

Creativity 41

Creativity Energy Ethics Strategy 41

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. Before joining BBY, you worked at four separate PR agencies. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Scott Public Relations

MARCH 4, 2020

Switching from oil and gas to renewable forms of green energy that reduce pollutants in the air will help alleviate respiratory illnesses. Many of the policies that will alleviate the pace and effects of climate change will also improve human health.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52