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Future skills for public relations practitioners - World PR Day

Stephen Waddington

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199
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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research.

Training 195
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The Impact of Strategic Communications

5W PR

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

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How your organization can communicate BEFORE a cyberattack

Axia PR

It’s important to prepare for a cyberattack well in advance by communicating with your critical audiences –– board, leadership, management, employees, customers, industry, regulatory agencies, government, and other stakeholders.

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A Lesson in Reverse Mentoring, Courtesy of ‘The Queen’s Gambit’

PRSay

In today’s PR agency world, with its seemingly endless permutations of team structures and hierarchies, there are several scenarios in which younger workers might help guide their more experienced counterparts. Input for agency pitches or campaign planning is another area where younger professionals can shine.

Nonprofit 218
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Conveying PR’s Value Requires a Different Form of Accounting

PRSay

A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. In my case, it was as a PR writer of thought leadership articles. A few days later, I heard back from the agency with a short critique.

Banking 170
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Upbeat report spotlights excellence in organisational communication during COVID-19

Stephen Waddington

These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel. It met weekly during the UK national lockdown and provided representation to the Government on behalf of industry.

Report 144