Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

SEPTEMBER 30, 2021

For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough. Over the past 18 months, the media has been consistently busy, over crowded and competitive and it shows no sign of slowing down. Our lives as we knew them changed.

Digital PR 71

Digital PR How To Reddit Engineering 71

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. The digital PR agency has a bright future.

Industry 100

Industry Digital PR Training Agency 100

Doctor Spin

MARCH 1, 2024

I would try to make direct contact with organisations that have PR functions. Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Many PR firms offer entry-level positions such as PR assistant, coordinator, or junior account executive. Government agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. But they lack basic PR knowledge.

Industry 52

Industry Web Wikipedia Education 52

Deirdre Breakenridge

NOVEMBER 11, 2015

Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling that: Leverages data to create timely PR opportunities.

Creativity 0

Creativity Community Storytelling Agency 0

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. The division of labour between in-house and agency is changing. Digital PR Budgets.

Digital PR 45

Digital PR Trends Training Media Training 45

The Resolution Blog

JULY 20, 2015

Should we really be asking this if we have 15+ years experience in PR? Every member of the CoverageBook.com team came from completely different backgrounds including PR, SEO, UX, Code and Paid media and the reason it works is because we support each other and feel comfortable in asking any question. The answer is YES!

SEO 120

SEO Training Education Digital PR 120

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. This applies to the media also. The largest media houses are Sanoma, Alma Media, YLE (State owned), Keskisuomalainen, Kaleva and TS-Yhtymä.

Radio 64

Radio Pinterest Television Government 64

Landis PR

JANUARY 30, 2024

More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

FEBRUARY 20, 2020

According to influencer marketing agency Mediakix, 60% of the platform’s monthly users are 16 to 24 years of age. Yet, Mediakix reports only 4% of social media marketers take advantage of the app. Seriously consider going beyond the informational and educational videos already posted on YouTube and the brand’s website.

Marketing 120

Marketing Instagram Analytics YouTube 120

Landis PR

JANUARY 3, 2024

.” The AHA says the goal is to spread awareness about how CPR can save lives; in fact, the AHA has seen a 620% increase nationwide in page views to its Hands-Only CPR education resources. You can view his “Join the Nation of Lifesavers” PSA here.

Transportation 59

Transportation Film Television Education 59

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

NOVEMBER 9, 2021

Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. PR tech startup Prophet partnered with PeakMetrics, according to PRWeek.

Software 93

Software Banking Technology Data 93

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release. What is a Press Release? Absolutely! There is also a clear CTA to learn more.

Examples 62

Examples Product Launch Data Report 62

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

MAY 9, 2018

I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

Data 120

Data SEO Groups Pitching 120

Buzzstream

APRIL 25, 2024

For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better.

Brand 62

Brand Branding How To SEO 62

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. I was pretty good at media relations and I was confident I’d be able to turn things around. These backlinks are important to digital PR and marketing for two primary reasons. 4) Long-form wins in a survey of 1,000 bloggers by Orbit Media.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. For example, here’s a post I did for Ahrefs in 2021 that featured a link to Siege Media (where I worked at the time) in the author byline area.

Blogging 62

Blogging Google SEO Writing 62

ZudePR

SEPTEMBER 8, 2015

But latterly, after finishing my education, getting a job/mortgage/pension/kids I’d gotten out of the habit. In the fast-moving world of digital media, you have to be on top of the latest developments and have a keen understanding of how the previously disparate elements of digital marketing fit together.

Blogging 75

Blogging Print System Sports 75

Frederik Vincx

DECEMBER 11, 2015

We see many PR teams trying to get a bigger piece by expanding their skills. They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow.

How To 60

How To Software System Employee 60

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). She is a social media, SEO, Internet marketing and blogging consultant.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. Reading it has redoubled my confidence in the range of integrated services I now provide to clients as a PR company (a unique offering).

Writing 84

Writing Google Meeting Airlines 84

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. “At the time, I was working with FT Press on a book called PR 2.0:

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

MAY 22, 2018

I was schooled in the 1970s and 1980s when grammar was considered passé by educators: it’s the quality of the argument (not the i’s and t’s) that matters, right? For the past 20 years, I’ve worked as a journalist then PR consultant; jobs where expressing your thoughts clearly is crucial. Means at the same time as.

Writing 95

Writing Google Comparison Government 95