Stephen Waddington

DECEMBER 3, 2020

What does good management look like in an agency? to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. This blog is a summary of key metrics. Here are key performance metrics. I founded Wadds Inc. I’ve included ballparks where relevant.

Agency 124

Agency Insurance Insurance Financial 124

Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. If you want first-party data…. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. That works out to one post per week, which is like clockwork. If you want social proof….

Blogging 141

Blogging Software Google Content Marketing 141

The Resolution Blog

APRIL 23, 2018

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— It holds the findings of all activity.

Data 120

Data Measurement Examples Tools 120

5W PR

MAY 10, 2021

Public relations (PR) is ideally about how you manage and disseminate data between point X and the public. Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. Some of the reasons why data is essential in public relations include : ? Data Analysis.

Data 88

Data Publicity Analysis Measurement 88

5W PR

APRIL 28, 2021

Access to good data has allowed marketers to generate meaningful content and personalized messages. And while the full impact of Apple’s new rules has yet to be determined, many marketers are searching for alternative ways to continue gathering meaningful data. Location data and mobile app data tied at 22%. Other Ideas.

Data 88

Data Privacy Survey Policies 88

5W PR

MARCH 15, 2024

In the world of ones and zeros, data is the true crown jewel, and cyber security is an ever-evolving field protecting it from threats. Transparency and trust Oftentimes, when people hand over their data to the digital void, they tend to feel like they’re traversing a risky mountain path blindfolded.

Publicity 146

Publicity Construction Data Crisis Communications 146

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. MMM leverages aggregate data.

Media 243

Media Analysis Measurement Advertising 243

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. MMM leverages aggregate data.

Media 221

Media Analysis Measurement Advertising 221

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? So, how long should a blog post be?

Blogging 109

Blogging Survey B2B Analysis 109

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

5W PR

MAY 16, 2024

PR can illuminate this, emphasizing their adoption of artificial intelligence for fraud detection, big data analytics for personalized financial advice, and blockchain technology for secure transactions. Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers.

Banking 78

Banking Financial Privacy Mobile 78

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

5W PR

FEBRUARY 27, 2020

While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns. There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign. Conversions. Site Traffic.

Digital PR 88

Digital PR Measurement How To Tools 88

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM vs. Data Driven Attribution. Data-driven attribution – tracks engagements through the customer journey.

Media 221

Media Measurement Analysis Television 221

The Resolution Blog

APRIL 12, 2017

No matter how accurate your coverage data is it won’t tell you whether you have met the objective your client set for the overall campaign. Her team work with media evaluation agencies, PR teams and directly with brands to add rigour and professionalism to the measurement process. Download your free copy now.

eBook 120

eBook Measurement Report Data 120

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. Using data & technology to support your business case.

Resources 195

Resources Technology Data Tools 195

5W PR

MAY 17, 2024

On the other hand, AI also offers powerful tools to enhance security measures. Enhanced Security and Risk Management for AI Data: New capabilities were introduced to provide comprehensive visibility and assessments of AI model data, access, and associated risks.

Conference 78

Conference System Training Technology 78

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM vs. Data Driven Attribution. Data-driven attribution – tracks engagements through the customer journey.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM vs. Data Driven Attribution. Data-driven attribution – tracks engagements through the customer journey.

Media 195

Media Measurement Analysis Television 195

Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. Data clean-up projects. Data clean-up projects.

Analytics 105

Analytics Data Trends Marketing 105

Onclusive

JULY 27, 2020

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. We are excited to put the power of the world’s largest earned media database directly into the hands of small & medium sized businesses and agencies of all sizes.

Enterprise 307

Enterprise Analytics Media Analysis 307

Onclusive

FEBRUARY 2, 2021

The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms. Both Onclusive and Shareablee have our roots in enterprise media monitoring and content measurement and support Fortune 100 companies and their agencies.

Company 150

Company Enterprise Measurement Data 150

5W PR

MARCH 26, 2024

Data Whenever possible, back all declarations with hard-hitting data. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Channels Selecting the best channels to spread the message is key in B2B tech PR.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

MARCH 31, 2021

Once someone at your company or agency partner (i.e. Knowing who in your company needs to get involved, what questions to ask during a crisis, and how you’ll use data to strategically craft your message with the appropriate systems in place in advance can make a significant difference. Use data to see the full picture.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

5W PR

NOVEMBER 9, 2023

Leveraging machine learning algorithms, they can analyze vast amounts of data to create highly personalized and targeted marketing campaigns. The traditional TV advertising landscape is undergoing transformation, and the transition to new currency measurement methods isn’t as simple as flipping a switch.

Trends 78

Trends Retail Advertising Advertising 78

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

5W PR

JANUARY 15, 2024

Government agencies, non-profits, and advocacy groups utilize communication strategies to garner public support for initiatives, educate the public on policy issues, and build momentum for social change. This data-driven approach enables teams to refine strategies, identify what works, and adjust tactics accordingly.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

OCTOBER 20, 2023

Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. Adjust those strategies based on data insights. Cultural marketing agencies Navigating the complexities of cultural marketing can be challenging, especially for businesses that are new to this field.

Strategy 78

Strategy Marketing Local Groups 78

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 137

Survey Communications Measurement Internal 137

5W PR

NOVEMBER 2, 2023

While this measure is designed to protect players , it can affect the flow of gaming experiences. Data, AI, and personalization Innovation in the gaming industry is increasingly centered on data, artificial intelligence (AI), and personalization.

Trends 78

Trends Sports Advertising Advertising 78