The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. Communications and crisis planning is everything. As an industry, AI will carry major concerns around ethics, safety and governance for the foreseeable future.

Crisis 36

Crisis How To Guidelines Reputation 36

Stephen Waddington

JULY 29, 2021

The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners. More than half of agency respondents (56%) said that the reputation of PR had increased, however 7% said that it had decreased. I’ve picked up the CIPR PR in a Pandemic report several times over the past week.

Report 157

Report Reputation Ethics Survey 157

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”? That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. Choose your clients wisely. Don’t tarnish your profession.

Reputation 157

Reputation Crisis Management Ethics Agency 157

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

OCTOBER 18, 2023

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. However, miscommunications can occur in a few common areas.

Brand 78

Brand Branding Crisis Communications Healthcare 78

PR Matters

AUGUST 11, 2014

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Your agency team should be brimming with professional wordsmiths. However – and sadly -many do.).

Agency 124

Agency Measurement Reputation Skype 124

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. I started my own agency, NKPR, 20 years ago. The biggest ethical challenge for me sometimes is you need to say no. I really stuck to that.

Ethics 52

Ethics Real Estate Agency Company 52

PR in High Definition

JULY 21, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Never doubt it.

Reputation 77

Reputation Employee Film Internal 77

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Never doubt it.

Reputation 62

Reputation Employee Film Internal 62

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Strategy Real Estate Local 52

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? We are experiencing a real moment of technological advancement. And boy do we like it. As with most game-changing technologies, there is a lot of discussion about it. Okay that last was a bit hyperbolic, or may not , not , or not.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? We are experiencing a real moment of technological advancement. And boy do we like it. As with most game-changing technologies, there is a lot of discussion about it. Okay that last was a bit hyperbolic, or may not , not , or not.

Company 78

Company Technology Privacy Guidelines 78

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. Crisis situations are stressful for everyone. Those days are so over!

Employee 70

Employee Crisis Corporate Social Media 70

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Prohibition

AUGUST 1, 2023

Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns. Benefits of PR for Vegan and Vegetarian Brands Food PR plays a vital role in enhancing the visibility and reputation of vegan and vegetarian brands.

Brand 62

Brand Branding Ethics Storytelling 62

ImPRessions - Crenshaw Communications

MARCH 22, 2018

For a somewhat more informative take, check out our wisdom for tech startup s to determine the best time to bring on a PR agency. queen of crisis PR bears very little resemblance to PR folk we know, but the show seems less outlandish given today’s crazy political news cycle, and there are episodes rooted in realism…well, almost.

Airlines 170

Airlines Local Film Media Training 170

Melissa Agnes

FEBRUARY 5, 2015

Not only is this an unethical practice (WordPress didn’t let me underline “unethical” 50 times, so once will have to do), but it’s also a crisis waiting to happen. However, I’d like to add that if you intentionally sabotage someone’s rankings like this, you deserve a crisis in my opinion.).

SEO 124

SEO Engineering Crisis Crisis Management 124

PR in High Definition

AUGUST 24, 2020

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. The smallest move can amplify or destroy reputations in a matter of minutes, so preparing for all situations is key. I went online to Friends United which was a Swingers Club.

Social Media 86

Social Media Media Television Ethics 86

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback. Embrace the power of AI to revolutionize your PR efforts! Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Predictive Crisis Management . Alert consumer brands to emergent reputation threats . What is Predictive Crisis Management? . Predictive Alerts.

Media 88

Media Data Reddit Crisis 88

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA. Newhouse School of Public Communications.

Interviews 79

Interviews Ethics Conference Leadership 79

PR Conversations

SEPTEMBER 7, 2018

It was easy to predict a backlash from various quarters – including complaints about Nike’s own performance regarding ethics and inclusivity. I suggest that the Listerine ‘partnership’ was instigated by Scarlett London Digital – the agency that Ms Dixon established in 2016 after graduating.

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95

Stephen Waddington

JUNE 26, 2018

It’s essential for reputation monitoring and crisis management. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. Paid social was initially viewed as an ethically murky area for PR.

Ethics 69

Ethics Analysis Technology Data 69

PRSay

JULY 14, 2020

Along with other business leaders in Columbus, I signed a letter to Columbus City Council calling for racism to be declared a public health crisis, and communicated with my team the importance of working to improve this systemic problem both inside and outside our own offices. The key in all of those things, however, is to be transparent.

System 157

System Community Social Media Employee 157

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. Giving counsel to executives and organizations facing opportunities and challenges.

Newspapers 120

Newspapers Journalism Pitching Report 120

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. It’s essential for reputation monitoring and crisis management. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Is this the start of a new business model for PR agencies and consultants? See it here.”.

Software 85

Software Internal International Pitching 85

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication.

Ethics 75

Ethics Community Internal International 75

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

JUNE 6, 2022

More specifically, the work ethic that many people have has been changing drastically as many have started blending their living and office spaces together. Many people have started thinking outside the box and working outside of an established work ethic while working remotely.

Trends 88

Trends Data SEO Consumer 88

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. What is your favourite occupation in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. What is your favourite occupation in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control.

Writing 190

Writing Communications Marketing B2B 190

Karen Freberg

NOVEMBER 30, 2018

and Melissa Agnes shared her crisis ready practices for the students so they were prepared for what they could face in the PR industry. Brands, agencies, and other professionals: If you are looking to hire professionals for internships or jobs, you have my 100% full support and endorsement for all of the students in this class!

Groups 66

Groups Tools Video Storytelling 66