Stephen Waddington

FEBRUARY 15, 2022

We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations. CEOs and celebrities don’t care about definitions. They care about being successful, he says.

Trends 157

Trends Publicity Marketing Case Study 157

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. The crisis communications equivalent of denying fuel for the fire.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

AUGUST 27, 2021

Since the public relations sphere is spread out over a multitude of industries, it’s always best to learn about specific PR jobs first, before making a definite career decision. Crisis Managers. Any issues that can potentially damage a client’s reputation or public image are handled by a crisis manager.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Stephen Waddington

JUNE 16, 2021

The 2015 Paris Climate Agreement set the goal of limiting global heating below 2C to tackle the climate crisis. In the agency sphere the market for ESG consulting is booming with every agency seemingly launching a specialist team and touting its credentials. ESG is not so much a specialism as a definition of life itself.

Measurement 141

Measurement Government Energy Agency 141

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? We call it the go bag.

Ethics 92

Ethics Healthcare Government Energy 92

5W PR

MAY 26, 2023

Media Relations Definition Media relations can be defined as the process of building and maintaining relationships with journalists, editors, producers, and other media professionals. The post The Importance of Building Media Relations in PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Media Relations 88

Media Relations Media Crisis Meeting 88

PRSay

APRIL 28, 2021

With all due respect, that concise definition fails to cover all that is involved in being an APR and what those three letters at the end of your name and title can mean in a PR career. My first awareness came at an Orlando agency where I worked with a veteran APR professional, Lorri Shaban. She was never “winging it.”

Hotels 209

Hotels Study Crisis Crisis Communications 209

Prohibition

NOVEMBER 8, 2021

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And it is, but it definitely comes at a cost. So when is the right time to hire a PR agency? What do we need and expect from an agency? Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133

Local Crisis Management Internal International 133

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. No agencies please.

Agency 48

Agency Crisis Management Fashion Social Media 48

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR News Conferences. Hashtag: #CMC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). News is, by definition, something that defies expectations. To say this is a missed opportunity is an understatement.

Corporate 101

Corporate B2B Company Marketing 101

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity “within 48 hours.” A rebranding can be part of a smart strategy for moving past a reputation crisis. To hasten the end of a reputation crisis.

Crisis 136

Crisis Airlines Reputation Internal 136

5W PR

AUGUST 29, 2018

So, while we may be willing to give these brands some latitude, we definitely don’t want to repeat their mistakes. The credit reporting agency fell victim to hackers that accessed sensitive information belonging to nearly half the population of the United States. Equifax Waits Too Long.

Crisis 88

Crisis Data Consumer Agency 88

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. See our earlier article on how PR agencies set budgets and billing.

SEO 178

SEO Storytelling Product Launch Measurement 178

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. Brands need to consider security not as “insurance” or an IT issue, but a fundamental strategic initiative that requires C-Level vigilance and crisis communications planning like never before. Derek Lyons.

eBook 111

eBook Communications Crisis Communications Insurance 111

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life. In hindsight, I think it was because agency life was my comfort zone.

Agency 108

Agency Travel Groups Community 108

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Take editorial, for example. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.

Crisis Management 88

Crisis Management Print Ethics Local 88

Reputation Us

DECEMBER 14, 2022

While you want to encourage their leadership, you definitely don’t want them getting poached! This can create a crisis management situation for your reputation. During a crisis, while the reputation of the company is at stake, a board of directors has its own reputation to consider as well. Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

PR Conversations

AUGUST 18, 2011

In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships. Then he made a very generous offer: Would I create a definition for organizational narrative to be featured in the Gnosis Arts’ online PR Dictionary ?

Construction 40

Construction Internal International SEO 40

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics.

Interviews 106

Interviews Publicity Technology Social Media 106

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

MAY 16, 2023

Definitely check him out. Credit: DALL·E The post Just Because AI Is Exploding Doesn’t Mean Your Company Will: What To Know About Artificial Intelligence’s Impact on Business & PR appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Definitely check him out. Credit: DALL-E The post Just Because AI Is Exploding Doesn’t Mean Your Company Will: Here’s What To Know About Artificial Intelligence’s Impact on Business & PR appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Company 78

Company Technology Privacy Guidelines 78

NewsWhip

NOVEMBER 23, 2021

This definition has three core elements – we must track the full media ecosystem , detect things quickly , and interpret them usefully. PR users include corporate communications teams, trust and safety teams at global brands, strategic comms advisors at major agencies, and comms marketing teams who want to understand real time trends.

Media 78

Media Crisis Management Reputation Tools 78

Melissa Agnes

MAY 30, 2014

Definitely not. There are different levels of issues, ending with an issue that needs to be escalated to the crisis team. At what point does the crisis team need to step in and protect the organization’s reputation – or worse, its bottom line? Case Studies Crisis and Issues Management' A coincidence?

Case Study 232

Case Study Crisis Twitter Viral 232

Melissa Agnes

FEBRUARY 5, 2015

Not only is this an unethical practice (WordPress didn’t let me underline “unethical” 50 times, so once will have to do), but it’s also a crisis waiting to happen. However, I’d like to add that if you intentionally sabotage someone’s rankings like this, you deserve a crisis in my opinion.).

SEO 124

SEO Engineering Crisis Crisis Management 124

Sword and the Script

SEPTEMBER 19, 2022

There’s one little hiccup with that task: “More than half of PR pros say their top challenge is getting responses from journalists, with agencies (59%) more challenged than brands (43%).”. That’s definitely true – PR pros have been saying media relations is getting harder for years. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. There are commonly held broad definitions of professions. I have done a ton of media work as I am the Public Information Officer as well for our agency. By Dr. Thomas D.

Education 270

Education Government Policies Wikipedia 270

Cision

MAY 11, 2016

I always want to represent brands that will positively reflect back onto my brand or agency. Have you ever encountered a major brand crisis? It’s critical to make sure how you handle a crisis doesn’t become the crisis. It’s critical to make sure how you handle a crisis doesn’t become the crisis.

Television 120

Television Travel Tourism Pitching 120

Ethical Voices

JANUARY 23, 2023

It was also our recommendation that the PRSA Board of Directors retain the right to bar from membership or expel from the Society any individual who has been or is in sanctioned by a government agency or convicted in a court of law of action that fails to comply with the code. But there are definitely challenges to that.

Ethics 77

Ethics Publicity Education Reputation 77

5W PR

JANUARY 8, 2019

While step one is definitely to create a good product, without the right publicity, it will be extremely hard for the public to know or appreciate the product. Marketing Myth #4 : PR is only for crisis situations. While crisis management is one of the functions of PR, it’s a lot more than that.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . These are smart professionals, with excellent judgement and crisis context.

Reputation 88

Reputation Social Media Reddit Media 88

Shift Communications

DECEMBER 11, 2014

For example, recently T-Mobile announced that SHIFT is working with them as an agency. When you’re managing a crisis, eventually that crisis dies down and you can move forward. There’s definitely more advice to be had given this change, but this is a good place to start. How do you want people to find you?

SEO 155

SEO Facebook Brand Branding 155