Ronn Torossian

MARCH 19, 2022

Most of the time, a PR crisis can be unpredictable. That’s why it’s essential for companies to have a crisis communication plan in place, so they’ll be able […]. That’s why it’s essential for companies to have a crisis communication plan in place, so they’ll be able […].

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Crisis Communications Crisis Strategy Publicity 195

Ronn Torossian

APRIL 8, 2021

Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events – from a negative review to a failed event, even a natural disaster. When these situations happen, companies also have to face another aspect of the crisis – rumors, fake news, and cyber attacks.

Crisis 195

Crisis Publicity Company Communications 195

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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Crisis Communications Crisis Agency Communications 62

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.

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Crisis Communications Crisis Communications Insurance 195

Agility PR Solutions

SEPTEMBER 30, 2022

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help. Using the latest technology and features, you can keep your clients and the […].

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Tools Agency Communications Crisis Communications 170

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. The effects of the COVID-19 pandemic, war in Ukraine, rising energy prices, climate crisis, an overheated talent market, and cost of living crisis are just some of the big issues facing business. Strategic planning and crisis preparedness: A guide for creative agencies.

Creativity 118

Creativity Agency Enterprise Crisis 118

Ronn Torossian

OCTOBER 26, 2020

Crisis public relations can make or break a brand during a crisis. The post Crisis Communication Plan Components appeared first on. When nightmare scenarios befall well-meaning and prestigious businesses, a diverse range of threats can severely damage a brand’s reputation. There is […]. There is […].

Crisis Communications 195

Crisis Communications Crisis Communications Reputation 195

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Social media chatter moves even faster.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Institute for Public Relations

APRIL 23, 2024

The objective was to understand how workers navigated being able to work independently and feeling empowered to make change (increased agency) while simultaneously helping one another and fostering a culture of compassion to get through … Continue reading How Collective Compassion Helps in a Crisis →

Crisis 52

Crisis Agency Communications Healthcare 52

Ronn Torossian

MARCH 9, 2020

The post Role of PR in Crisis Management appeared first on. With stories gaining traction rapidly, brands have found themselves dealing with widespread backlash due to failing to deliver on their promises, mistreating employees or delivering a faulty product to the market.

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Crisis Management Crisis Employee Social Media 248

The Proactive Report

MARCH 27, 2020

And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. If possible, find ways to tie your business offering to the crisis in ways that could make life easier right now. Plan Ahead.

Crisis 225

Crisis How To Small Business Social Media 225

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 90

Agency Energy Crisis Management Industry 90

Ronn Torossian

MAY 7, 2021

There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. The post How to tell a PR crisis from a mishap appeared first on. However, the line between can become fine if a situation is not handled correctly. Each needs […].

Crisis 195

Crisis How To Customer Service Company 195

Ronn Torossian

JUNE 8, 2021

The post Communicating Clearly and Avoiding a PR Crisis appeared first on. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook. Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […].

Crisis 195

Crisis Communications Advertising Advertising 195

Agility PR Solutions

NOVEMBER 9, 2022

The post New agency research affirms the value of public relations services amid economic turbulence appeared first on Agility PR Solutions.

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Agency Publicity Crisis Brand 148

PR in High Definition

JANUARY 30, 2024

As such, a blueprint of how to handle a crisis should be in place for every business – big or small. Bringing in a PR agency when a crisis occurs is one effective way of getting support and guidance. If a crisis hits, no time need be wasted making introductions to the company.

Handbook 62

Handbook Crisis Company Reputation 62

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Panelists’ opinions varied on whether CEOs should serve as spokespeople during the COVID-19 crisis.

Agency 117

Agency Crisis Communications Consumer 117

Stephen Waddington

APRIL 12, 2020

The PRCA has launched an international taskforce of 50+ volunteers to help support members managing their businesses during the crisis. This is the fourth time that I’ve experienced a downturn running an agency. Plan and act now We’re starting to understand the nature and shape of the COVID-19 crisis. Inboxes are backed up.

Crisis 78

Crisis Agency Government Financial 78

PRSay

JANUARY 26, 2021

The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. Learning from the crisis.

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Crisis Communications Crisis Communications Leadership 165

Ronn Torossian

OCTOBER 28, 2019

In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications. Crisis management deals with identifying those events that could occur that would likely cause a company to shutter its doors and/or have a long-lasting and […].

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Crisis Management Crisis Communications Company 210

Ronn Torossian

MAY 4, 2020

The post How Are Retailers Communicating Through This Crisis? There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come. So, that does mean brands need to rethink what they’re doing […]. appeared first on.

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Retail Crisis Communications Brand 195

5W PR

NOVEMBER 2, 2020

Creating an effective crisis management plan can be a hard task for any communication team. Facing these challenges, many communication teams prefer to bury their heads in the sand and wait for a crisis to happen before making an appropriate plan. When a crisis hits, timely response to key stakeholders is far more important.

Crisis Management 88

Crisis Management Crisis Communications Crisis Communications 88

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Prowly

AUGUST 26, 2020

There are over a hundred of PR agencies in Toronto, specializing in areas such as reputation management, CSR, crisis communications, event management, media and blogger relations, influencer marketing, and more. The post Top PR Agencies in Toronto – The 2020 List appeared first on Prowly Magazine.

Agency 118

Agency Crisis Communications Crisis Reputation 118

Ronn Torossian

JUNE 24, 2019

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. One strategy for ensuring this is hiring a crisis and reputation management consultant, or […]. The post Assessing Potential Crisis Counselors appeared first on.

Crisis 150

Crisis Reputation Strategy Industry 150

Stephen Waddington

JANUARY 7, 2021

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. The Government has said that the vaccine is the route out of the crisis. So why my optimism around freelancing, new agency starts and scaling?

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Agency Energy Travel Government 171

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. Here are three reasons why.

Agency 62

Agency Communications Crisis Communications Crisis 62

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

ImPRessions - Crenshaw Communications

APRIL 18, 2023

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. Here are four posts from our agency founder, Dorothy Crenshaw, on PR and brand reputation, and how PR can protect and drive the latter. Take a look at Dorothy’s seven tips to crisis-proof your brand.

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Reputation Crisis Customer Service B2B 333

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

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Agency Creativity Marketing Government 122

Agility PR Solutions

APRIL 21, 2021

Prior to joining Burson-Marsteller, my first PR job was with a political agency, where I learned on-the-job lessons not taught in communication’s schools about how to deal with the media and approach problems that could change on a daily basis. I have long said that paying attention to the happenings on the political scene provides […].

Crisis 155

Crisis Agency Media How To 155

Agility PR Solutions

APRIL 13, 2020

Even when the world isn’t in crisis, my first priority is always my 22-year-old son, Grant. The post 3 tips for leading during COVID-19—from an agency president who contracted it appeared first on Agility PR Solutions. As a business owner, communicator and mother, the past few weeks have been among the most challenging of my career.

Agency 184

Agency Crisis Communications Analysis 184

PRSay

JUNE 21, 2022

My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. And our agency, Bospar, refuses to stay quiet about it. PRWeek has profiled Curtis’ work extensively, from his time with Star Trek’s George Takei to leading crisis communications for San Francisco Pride.

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Crisis Communications Course Crisis Communications 177