Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency.

Agency 182

Agency Banking Internal International 182

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

Creativity 174

Creativity Exercises Survey Writing 174

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 106

Case Study Study Video Writing 106

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

Creativity 122

Creativity Communications Storytelling Transportation 122

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. ” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients.

B2B 291

B2B Policies Case Study Enterprise 291

Flack's Revenge

JANUARY 25, 2023

I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact. She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. It was great chatting with her.

Case Study 156

Case Study YouTube Measurement Interviews 156

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Looking for an agency partner that can both bring big creative. And that’s the theme for this week’s Unscripted Marketing Links.

Creativity 79

Creativity Technology Marketing Web 79

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Training 195

Training Media Training Reputation Crisis Communications 195

Axia PR

FEBRUARY 4, 2024

When used responsibly, AI can be a valuable tool in agency work. While the industry is only beginning to understand and study AI benefits, the opportunities are promising. Likewise, we want your company to benefit safely and wisely.

Industry 62

Industry Analysis Leadership Creativity 62

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 155

Employee Crisis Reputation Creativity 155

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. The post Crisis Management 101: Shark Week Case Study, Pt. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Internal Communications. Executive Thought Leadership. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. We identified more than 250 tools used in practice and published two crowdsourced books of case studies. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. According to research by the PRCA, 83% of agencies don’t sell by value.

How To 124

How To Case Study Financial Agency 124

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

FEBRUARY 15, 2020

63% said external advertising media and digital agencies. This was followed by marketing operations and technology (71%) and creative (38%) in a distant third. What studies have you seen so far this year that look interesting? Searching for an agency partner brings both expertise and execution? 56% said public relations.

Study 78

Study Marketing Brand Branding 78

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The issue is compounded by tightening budgets within agencies and communication teams. The payoff is expected to be creativity and higher-value work. AI went mainstream following the launch of ChatGPT in November 2022. Thank you.

Publicity 141

Publicity Case Study Privacy Ethics 141

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle.

Trends 293

Trends Pitching Agency B2B 293

PRSay

DECEMBER 10, 2021

In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. Decreased stress: In a study published in September, researchers in Japan found that remote work can reduce psychological and physical stress responses. . Avoid constant changes.

Employee 192

Employee Policies Agency Study 192

Sword and the Script

SEPTEMBER 17, 2020

The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic. Click any image for higher resolution >>> Can your agency bring big ideas and execute? The survey was conducted The Marketing Practice, a UK-based agency with an office in the U.S., Give our services a try. Strategy takes time.

B2B 148

B2B Marketing Survey Creativity 148

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. The same is true for internal PR or communications teams as they begin a new campaign. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. The same is true for internal PR or communications teams as they begin a new campaign. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

Waxing UnLyrical

MAY 2, 2019

Image by stevepb via Pixabay, Creative Commons CC0. After launching Geben in 2009, Heather’s data-driven approach to communication helped the firm evolve into a highly respected, sought-after, award-winning agency, focusing on PR, social media, and insights. Oftentimes, the greatest reward is on the other side of community impact.

Case Study 50

Case Study Study Community Nonprofit 50

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun doesn’t have to mean creative schtick. Fun is healthy. Fun can boost energy levels too. Embrace it.

Consumer 166

Consumer Brand Branding Marketing 166

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. It delivers research and teaching in development studies.

Guidelines 171

Guidelines Ethics Study Community 171

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. Improve client comms – Throughout a PR agency career, no two clients will be the same. Go for it in brainstorms – Creative sessions can be challenging. One answer is to make them actionable.

Writing 310

Writing LinkedIn Social Media SEO 310

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. A hybrid approach for PR agencies and media companies. So what’s the solution?

Agency 74

Agency Industry Tools Software 74