Benefits of Social Listening for PR Agencies (with Case Studies)
Prowly
JANUARY 31, 2024
Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies.
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Prowly
JANUARY 31, 2024
Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies.
Agility PR Solutions
SEPTEMBER 20, 2022
The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business development firm RSW/US.
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Agility PR Solutions
JUNE 21, 2023
In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.
Agility PR Solutions
DECEMBER 13, 2021
The post New study reveals racial pay gap in influencer marketing, offering imperatives for brands and agencies appeared first on Agility PR Solutions. New research from global PR firm MSL U.S., in partnership with The Influencer League, uncovers a vast racial divide in influencer marketing.
Konnect Agency
MARCH 13, 2024
THE RESULTS: 300M Media Impressions 200+ Media Placements Produced over 300 social posts (developed by Konnect) Over 400 attendees at the LA launch event 100s of social posts from influencer, media, and attendees at launch event The post REWIND Case Study: Teletubbies appeared first on Konnect Agency.
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Complete Form To Learn More.
Remote PR Jobs
SEPTEMBER 25, 2023
A recent study on pitching effectiveness released by Tel Aviv-based PR productivity platform Propel may shed some light on this subject. According to the study, the best day to pitch a reporter is Tuesday. The study also revealed that the adage of pitching reporters first thing in the morning might not be good advice.
Konnect Agency
MARCH 20, 2024
Up Challenge 2022 The post REWIND Case Study: Lenny & Larry’s appeared first on Konnect Agency. During the event, camera crews followed each team through the entire course, spanning nearly three miles, capturing footage and cheering on the group. Lenny & Larry’s BOSS!
Sword and the Script
AUGUST 8, 2023
SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).
ImPRessions - Crenshaw Communications
APRIL 29, 2022
For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re
ImPRessions - Crenshaw Communications
MAY 12, 2021
Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. One day you might be taking over the tasks that your teammates are doing so it’s a good idea to “study” the emails they send and observe how they work. Guest post by Crenshaw Communications intern, Sarah O’Connell.
Buzzstream
JANUARY 15, 2024
Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.
Communications Conversations
FEBRUARY 11, 2022
Thomas, we discussed a case study. And this seems to be a big ad agency issue. And agencies like that are led by creatives–writers and art directors who cut their teeth in the hardcore ad world, NOT in social or digital marketing. Last week in class where I teach as an adjunct at the University of St.
Burrelles Fresh Ideas
NOVEMBER 7, 2023
Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!
Agility PR Solutions
OCTOBER 8, 2023
The communications landscape has been a struggle for ad agencies, as well as other comms businesses including PR firms, when it comes to attracting and landing new business, reveals new research from RSW/US, an outsourced business development firm for marketing agencies.
ImPRessions - Crenshaw Communications
JANUARY 29, 2020
For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Agree on KPIs.
Stephen Waddington
MAY 26, 2021
COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. A new Wadds Inc.
Remote PR Jobs
SEPTEMBER 25, 2023
public relations industry, they make up only 30% of agency C-suite executives. And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant).
Agility PR Solutions
MARCH 20, 2019
PR and creative agency consulting firm Gould+Partners recently released its fourth PR industry annual survey report, The Trusted Authority in PR Industry Trends and Best Practices. The post New agency compensation study consistent with PR benchmarking research appeared first on Agility PR Solutions. These three […].
ImPRessions - Crenshaw Communications
JANUARY 9, 2019
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.
Wadds Inc.
APRIL 26, 2023
Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.
Axia PR
APRIL 3, 2024
Companies that invest in PR agency services should understand the opportunities and risks of AI. Since the explosive growth of artificial intelligence, AI is already transforming public relations workflows. According to The State of AI in PR , presented by Muck Rack, 61% of PR professionals currently use AI tools or plan to explore them.
Agility PR Solutions
APRIL 6, 2020
The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM. The study, now in its 10th year, revealed that Amazon Prime topped the industry followed by Disney and Netflix.
Agility PR Solutions
DECEMBER 13, 2022
New research from brand experience firm Agency EA explores the anticipated impact and trends […]. The post 2023 state of experiential marketing study forecasts industry trends for the year ahead appeared first on Agility PR Solutions.
Contently - Strategy
MARCH 11, 2020
At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!
ImPRessions - Crenshaw Communications
JUNE 2, 2020
New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. “And Companies prioritize empathy in COVID-19 communications.
Sword and the Script
AUGUST 17, 2021
Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.
ImPRessions - Crenshaw Communications
JUNE 20, 2019
The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.
Prohibition
JULY 7, 2023
Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.
Agility PR Solutions
OCTOBER 14, 2019
Looking for a crisis agency? Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […].
Agility PR Solutions
APRIL 27, 2022
New research from on-demand product marketing agency Aventi Group reveals the top priorities and most pressing obstacles facing go-to-market (GTM) initiatives this year within global B2B technology enterprises. To support teams facing these challenges, the […].
Sword and the Script
JUNE 27, 2020
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.
Landis PR
MARCH 6, 2023
Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. Hiring an agency is a partnership – you’ll have to dedicate time to it. In-person meeting?
The Hoffman Agency
AUGUST 14, 2023
That’s why I knew that working at an agency like Hoffman would be the perfect place for me to play around with all kinds of brand identities, programs, and mediums to see how I can visualize each client’s story, telling it in their unique voice. The post Entering the Hoffman Agency appeared first on The Hoffman Agency.
Bianchi Biz Blog
APRIL 26, 2021
The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. Companies Lag Europeans on ESG Reporting.
ImPRessions - Crenshaw Communications
MARCH 15, 2022
Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.
Cision
NOVEMBER 2, 2017
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.
Agility PR Solutions
MAY 31, 2020
Case in point, recent studies reveal that more inclusive organizations have as much as three times the revenue growth of their less […]. The post Agency best practices—using DiSC to drive diverse perspectives appeared first on Agility PR Solutions.
Cision
MAY 8, 2017
Cision’s new case study, “ How Cision Helped One Agency Deliver Results at Each Step of the Customer Journey ” showcases how Winstanley Partners tackled that issue and delivered stellar results for its clients using Cision Communications Cloud. A boutique agency often has to serve the needs of a very diverse client base.
Sword and the Script
MAY 11, 2019
A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.
The Hoffman Agency
MARCH 9, 2023
Constance (Account director France) and I leaving for the WAW By Micaela Somma, Associate Account Executive My journey at The Hoffman Agency started in July 2022. I discovered the agency a bit by chance. There was no one reason why I agreed to work with The Hoffman Agency – there were several!
The Hoffman Agency
MARCH 9, 2023
Constance (Account director France) and I leaving for the WAW By Micaela Somma, Associate Account Executive My journey at The Hoffman Agency started in July 2022. I discovered the agency a bit by chance. There was no one reason why I agreed to work with The Hoffman Agency – there were several!
Konnect Agency
OCTOBER 7, 2021
A recent study by Statista showed that typically social media users browsed their social channels for an average of 145 minutes per day in 2020. Four Reasons to Hire a Social Media Agency. Here are just a few ways that investing in a social media agency can benefit your marketing goals: Invest in Expertise.
Sword and the Script
APRIL 23, 2019
The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). The full study covers a lot of ground and is an easy read.
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