Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 152

Software How To SEO System 152

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. Analytics is now at 62% and SEO at 41%. The Challenge.

Industry 113

Industry Measurement SEO Corporate 113

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. With Business Wire, images and other multimedia included with a release are sent to photography press agencies and are posted on many news sites and social media platforms. What does it say?

Mobile 152

Mobile SEO Web Training 152

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. Analytics is now at 62% and SEO at 41%. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. Analytics is now at 62% and SEO at 41%. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Buzzstream

MARCH 7, 2024

So, if you are a casual link builder or a major agency, this update will impact everyone. Shouldn’t we always be writing content in this way? You may have heard about the now infamous SEO heist.) You can also get creative with this approach. Don’t worry; we have some tips for staying ahead of the curve.

System 62

System Google Policies Guidelines 62

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. For Social Media, we like…. For Tech , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

NOVEMBER 9, 2017

Long-term influencer marketing partnerships are an excellent way to capitalize on a relationship because they provide consistent fresh content, brand awareness and SEO key word relevance. Entering into a long-term collaboration has important benefits – content creation, brand awareness, and SEO key word relevance.

Marketing 95

Marketing SEO Creativity YouTube 95

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). That’s a pretty incredible ride. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years.

Tools 136

Tools Publicity SEO Measurement 136

The Resolution Blog

JUNE 25, 2015

Want some inspiration on a creative way of using Google Adwords? Stella ( @stellabayles ) spent six years at London public relations agencies before moving to Google specialist Propellernet where she spent a further 6 years mixing their technical know-how with public relations to create the first SEO-public relations team.

Google 120

Google Analytics SEO Comparison 120

PeakMetrics Insights

MARCH 13, 2019

Alerts include relevant sources and information to keep agency staff informed. Watch other nonprofit organizations work, track brand mentions, make lists of backlinks, and more with this SEO and social media tracking tool. Its easy-to-read charts make it possible for nonprofit agencies to see how a trend changes over time.

Nonprofit 40

Nonprofit Tools Strategy Google 40

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There is no better blogger writing about website strategy. There are so many gems in his writing. Digital PR.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Crisis Energy 161

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure.

Measurement 49

Measurement Analytics Google Agency 49

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. Writing, shooting video and working on projects for World Car Awards, Women in Automotive, the International Motor Press Association and other interests.

Meeting 74

Meeting Automotive Media Journalism 74

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Or write about it. This is one of those times.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. The study compared “Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months and the results were promising. Be smart about it.

Study 139

Study Media Relations Media Measurement 139

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment.

Web 60

Web Internal International Storytelling 60

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Image: Twenty20 via Pexels, Creative Commons CC0.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. Proper internal linking is great for SEO, and some of the traffic your past posts already receive will funnel into your new posts and help get them seen.”. Looking for a content marketing agency partner that can both.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Buzzstream

DECEMBER 15, 2021

I don’t know who’s behind it (agency or in-house team) and I/Root are in no way affiliated with whoever did it but the screenshot below is the very first part of the graphic you see. SEO is the career path I set upon before honing more directly on the creative side of this industry and therefore, I’m always keeping tabs on the bottom-line.

Digital PR 83

Digital PR Data Survey Construction 83

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others. Progress is slow.

Government 103

Government Education Print Ethics 103

Communications Conversations

FEBRUARY 29, 2016

While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). So often, I see reports from partners and other agency vendors and they’re almost non-sensical.

Analytics 60

Analytics Instagram Mobile Employee 60

PR Conversations

JANUARY 29, 2016

Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs! Apparently Paid media is a New Age Model of PR (warning that’s a link to an agency’s promotional post!). Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. *By a first-time (self-publishing) author. Table of Contents. #1 Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

ZudePR

JANUARY 26, 2016

I’m working more and more with graphic design agencies; helping clients sell more online. Underneath each tip, I draw on 19 years’ experience as a PR consultant (four working for a small five-consultant agency, 13 for the world’s biggest, then coming up for two years as a one man band) to give my two-penneth.

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing.

Publicity 86

Publicity Creativity Measurement Twitter 86

Rock the Status Quo

AUGUST 21, 2014

I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. Focus on writing quality – even in the pitch.

Writing 203

Writing Blogging Pitching Content Marketing 203

Sword and the Script

JULY 24, 2018

The Aesthetics of Text: Writing Readable Blog Posts. You need creatives to bring flair and polish. You need a technical SEO – the sort that enjoys listening to those marathon webcam -call-thing-ies John Mueller produces. Can your agency bring big ideas and execute them? This is How the Sorry State of Media Relations Ends.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. Image: Marc Benton via Flickr, Creative Commons 3.

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter .

Marketing 189

Marketing Content Marketing Data Social Media 189