Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. And yes, there’s even a video series titled “How S#it Works.” . So, if you want a more personal approach to your ad tech news, this is the way to go.

Advertising 322

Advertising Advertising Privacy Television 322

Prohibition

OCTOBER 28, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Polaris

APRIL 7, 2015

Almost anyone can shoot a video with a smart phone. Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. In an email exchange, here’s what he told me to help your management team decide between DIY or pro video.

Video 100

Video Brand Branding Content Marketing 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Brand Branding Storytelling 256

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Prohibition

SEPTEMBER 28, 2021

For anyone who says summer often brings a bit of down time in the PR agency life – we beg to differ! You’ll spy the videos being shared across Yorkshire Water social channels for the weeks to come, and we hope you find out something useful along the way. Watch the full video and see just how far and wide it went here.

Video 62

Video Education B2B Local 62

PR in High Definition

FEBRUARY 22, 2024

Take translation a step further with localisation It’s incredibly explicit, so I won’t link the video here, but Ronan O’Gara’s Franglais team talk is one of my favourite comedic examples of the value of localisation. Despite a heavy Irish accent, he goes to the trouble of localising the most important parts of his team talk into French.

Local 62

Local Leadership Viral Creativity 62

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: to spark creativity and speed up the cycle between ideation and execution. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: to spark creativity and speed up the cycle between ideation and execution. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Polaris

NOVEMBER 20, 2014

creative agency. Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. The video quickly went viral, racking up over 1 million views the first day alone.

Storytelling 199

Storytelling Reddit Video Creativity 199

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Take stock of current agency work. Work with your agency to make sure both teams are on track as well as to re-invigorate for the upcoming race to the end of the year. Audit your internal staffing needs. Reconsider the weekly agency status meeting. Maybe standing desks? Or no desks at all!

Meeting 136

Meeting Software Product Launch Agency 136

Cision

SEPTEMBER 29, 2016

I believe this problem is best solved by appointing and empowering a lead agency or team member to own internal and/or international coordination. Both practice areas should be supporting each other to maximize campaign impact and fully leverage the creativity of both teams. How has PR evolved over the years?

Pitching 120

Pitching Interviews Creativity Internal 120

ImPRessions - Crenshaw Communications

MAY 26, 2016

Imagination and creativity will rule. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. In the age of higher quality content and greater competition for audiences, brands will be looking for more creative, novel, eye-catching ideas.

Viral 136

Viral Creativity Advertising Advertising 136

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport? Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

5W PR

NOVEMBER 9, 2020

With the future of PR looking at creative ways to run engaging events, complete projects, and manage crises, PR pros will have to handle key processes differently. With PR agencies offering bespoke and tech-supported services, PR experts will need to learn game-changing and tech-related PR processes in 2021.

Publicity 88

Publicity Technology Industry Social Media 88

PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. as a producer, a video producer, I was a storyteller.

Storytelling 130

Storytelling Airlines Film Energy 130

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. He described breaking a story about a pornographic video pirating ring. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Prohibition

DECEMBER 3, 2019

To raise awareness of the poo pub amongst a local audience and drive visits to the pub, we captured a 30 second social video on the day of the launch, summing up the key messages of the pub and inviting the general public to come and see what it was all about. Regional titles including Leeds Live, Leeds TV and the Yorkshire Evening Post.

Local 62

Local Creativity Video Energy 62

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Internal resources can quickly be tapped. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Prohibition

OCTOBER 22, 2021

The team here at Prohibition are so good and between us we come up with some really fun, creative briefs. I’ve worked on all things from soap operas, to documentaries, to adverts, to online promos for sports teams & events videos for corporate brands nationally & internationally. I like videos and photos…it’s the one for me!

Meeting 62

Meeting Video Sports YouTube 62

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. This global reach is particularly beneficial for fashion houses that aim to establish themselves as international luxury brands.

Fashion 62

Fashion Brand Branding Case Study 62

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. This morning, G.W. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

OCTOBER 29, 2019

who trusts your team of talented creatives to do their jobs and achieve results. While your content team should always be focused on writing and storytelling, you need to tell your story in a variety of ways using tactics like video, audio, photography, editing and design. Keep your content varied and interesting.

Television 111

Television Writing Storytelling Video 111

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). 1) You spent a long time in an agency before going in-house.

Employee 89

Employee Internal International Training 89

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. And I still envy you so much. See you soon! . Dima Tutar.

Energy 52

Energy Groups Internal International 52

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 75

Meeting Automotive Media Journalism 75

Prohibition

NOVEMBER 16, 2022

Incorporating digital PR into your marketing strategy is a great way to enhance your SEO value and create new and creative ways to reach your target audience. . This is where you can be creative with your content marketing and target audiences who may not have necessarily interacted with your brand before. Greater SEO ranking.

Digital PR 62

Digital PR Brand Branding SEO 62

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. We are excited about attending ourselves!

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. a) Press releases typically get more internal scrutiny than any other category of public facing content. Talk to Us

Survey 104

Survey Report Media B2B 104

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I look forward to the PRSA International Conference every year for so many reasons. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

The Hoffman Agency

SEPTEMBER 4, 2020

As a global collaboration between all of The Hoffman Agency’s offices around the world, the HA Jamz project is international by nature; over the past few weeks though, we’ve gotten an even more eclectic sampling of ear candy. . You will also find Perfume in OK Go’s “I WON’T LET YOU DOWN” promotional video.

Travel 36

Travel Video Creativity Twitter 36

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120