ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. There are ways to work around this dilemma.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Attend and facilitate media interviews; network with reporters and editors. Previous experience working in a PR agency. Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 100

Interviews Publicity Technology Social Media 100

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. Avoid tragic events, or at the very least gauge risk by assessing how the audience might respond. . Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. This event can be a great launchpad for many companies. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event.

Brand 78

Brand Branding How To Film 78

Konnect Agency

APRIL 26, 2023

The Future of Marketing: How an Experiential Marketing Agency Harnesses the Power of Curated Mailers As we move further into the digital age, the way businesses market their products and services continues to evolve and expand into the experiential marketing landscape. They are versatile in supporting all avenues of experiential marketing.

Agency 52

Agency Marketing Creativity Consumer 52

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). Read on for the full interview! How did we activate?

Instagram 74

Instagram Creativity Consumer Storytelling 74

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Communications Conversations

FEBRUARY 10, 2020

Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Not an agency. This should surprise no one.

Agency 102

Agency Brand Branding Resources 102

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly.

Interviews 88

Interviews Instagram Video Creativity 88

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We will make the best of the situation but really appreciate a heads-up for date nights or planned events. Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. PR people may even double-text or call when dating.

Product Launch 296

Product Launch Training Interviews Software 296

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect.

Creativity 52

Creativity Brand Branding Product Launch 52

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

APRIL 11, 2023

Hosting an IPO event A new IPO event is a perfect way to spark attention and interest in the company’s stock. To plan a successful event, the company must select an appropriate venue and invite relevant stakeholders such as investors, analysts, and media personnel.

Publicity 88

Publicity Financial Banking Social Media 88

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. 3: Ability to work with other agency partners.

Agency 100

Agency eBook Measurement Creativity 100

5W PR

FEBRUARY 24, 2023

Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. All it takes is a little creativity and the right strategies. Events Fashion brands can host events during fashion week 2023 to showcase their brand and engage with potential customers.

Fashion 88

Fashion Storytelling Social Media Instagram 88

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . There are also plenty of newsletters to sign up for and events year-round. AdExchanger. and much more.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. They demonstrate creativity, playability, and quality. Networking events, seminars, and panel discussions offer valuable insights from industry experts and thought leaders. Attendees get a first look at these products.

Internal 78

Internal International Retail Trade Shows 78

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly.

Interviews 60

Interviews Instagram Video Creativity 60

Shift Communications

MARCH 20, 2015

If you’re anything like me, you’ve probably fallen into the trap of registering for an event and rolling up with a few friends or coworkers, admittedly not doing much to actually network while there. Building connections is also about taking the initiative and getting creative. Informational interviews. Zach Burrus.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65

B2B Creativity Film Trade Shows 65

Shift Communications

MARCH 3, 2016

While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. It is not necessarily a secret.

Interviews 60

Interviews Conference Creativity Community 60

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. Creativity and imagination.

Agency 224

Agency Creativity Resources Measurement 224

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. How did they meet?

Financial 52

Financial Social Media Banking Media 52

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. the reporters likes to schedule interviews through?

Conference 62

Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 9 Reasons Our PR Agency May Not Respond to Your RFP. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future. AI is already in newsrooms.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Konnect Agency

NOVEMBER 9, 2021

These strategies may include incremental digital ads, brand partnerships, events, and influencer campaigns. All of which work together to amplify a brand’s message through creative multi-platform content. and media-ability (for interviews, product trials, events, etc.) Providing Clear Creative Guidelines.

Creativity 59

Creativity Analytics Guidelines Agency 59

Konnect Agency

SEPTEMBER 16, 2019

It was crickets and a few interviews here and there for months and then pretty much overnight, I decided that within the next month I was going to move six hours away in hopes to work at a PR Agency in LA. PRSA chapters also host networking events and happy hours, which are a great way to meet people in the public relations industry.

LinkedIn 75

LinkedIn Interviews Meeting Agency 75

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency. Your PR Agency can conduct an in-depth competitive analysis among like-minded brands, delivering key insights into the white space to own on social and in the media landscape.

Product Launch 59

Product Launch Agency Consumer Film 59

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 9 Reasons Our PR Agency May Not Respond to Your RFP. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52