Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. Walmart hired an agency named Omelet to help with its production–outsourcing your entire podcast is a viable option. Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast.

Corporate 103

Corporate Banking Resources Radio 103

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. Dave Kerpen is a agency owner and big-time influencer in the social space. ” Dave’s business is social media and digital marketing consulting. .”

Corporate 60

Corporate Blogging LinkedIn Web 60

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. The company isn’t quite satisfied with their current agency. They take time.

Social Media 104

Social Media Media LinkedIn Facebook 104

PRSay

JUNE 28, 2021

The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. My years of experience working in business development and client acquisition at global PR agencies would serve me well over the coming months. Was I too optimistic, or a little bit crazy, after all?

LinkedIn 175

LinkedIn Crisis Agency Crisis Communications 175

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. In short order, it was followed a barrage of requests from media asking to use the footage. Do you really want someone known as @shroomy0021 managing your corporate communications? Social media is your competition. Who is winning that competition? Are you even in the game?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Melissa Agnes

SEPTEMBER 7, 2014

Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. This unit will be manned 24/7 with an active social media presence. How they trained their staff (police officers and civilians) to use social media safely – and what that means.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! Instagram increase creator transparency.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

AUGUST 1, 2022

(Right-click and open image in a new tab for higher resolution) The survey was conducted in partnership between Ned’s Job of the Week (JOTW), which is edited and published by Ned Lundquist , ABC, IABC Fellow, and Sword and the Script Media by yours truly. Owned media is the top area of emphasis. When asked, “Why?” Concerns about bias.

Survey 137

Survey Communications Measurement Internal 137

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. Modern digital media brought web analytics which have made gathering metrics easier. On donations?

Measurement 122

Measurement Communications Survey Web 122

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

DECEMBER 17, 2014

One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later. For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. We over-deliver.

Corporate 148

Corporate Fashion Agency Travel 148

Communications Conversations

MAY 5, 2020

You may not even bother with a web site (more on that in a minute). 4 – Focus on being useful–not creating a web site. If you create a web site for your business, what is the bulk of that content going to be about? You may not bother setting up a larger brand presence. You think about short and long-term goals.

How To 171

How To Web Meeting Employee 171

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81

Brand Branding Media Case Study 81

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales.

Blogging 80

Blogging Publicity Marketing Survey 80

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. You may have noticed that with the advent of Web 1.0 Then there is Twitter.

Social Media 59

Social Media Facebook Airlines Web 59

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. Earned media placements are usually at the top of a client’s wish list. Earned media placements are usually at the top of a client’s wish list. Our program strategies are more likely to be informed by behavioral data.

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Other ways to measure brand recognition is through share of voice in media or on social media. PR and content play vital roles in managing and accelerating the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

Deirdre Breakenridge

FEBRUARY 23, 2015

Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I also share my views (not necessarily the agency’s ) and pose additional questions. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive has raised $21.4 all 210 U.S.

Industry 91

Industry Media Technology Employee 91

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. In the last several years, Cision has purchased at least four other companies with social media monitoring capabilities. based Brandwatch has raised about $65 million and previously made an acquisition of its own.

Company 154

Company Tools Technology Software 154

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? I believe that results matter.

Financial 120

Financial Corporate B2B Film 120

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. To their credit, the team behind @ATTCares is making an effort to respond to some of the criticism, but the effort is robotic and surely hamstrung by corporate rules. Because your customers and prospective customers get a vote. The problems may be deeper too.

Advertising 60

Advertising Advertising Social Media Twitter 60

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. First off, you reduced the size of our precious Maccabee agency logo, Walt.

Blogging 48

Blogging Creativity Agency Mobile 48

Tribe Builder Media

JUNE 26, 2019

We are experts in online reputation management – we scour the web to locate bad press for your company and then help overshadow that mess with strategic PR campaigns specifically designed to repair or manage a brands digital reputation. Check out our CEO’s thought leadership column in Entrepreneur Magazine.

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

We are experts in online reputation management- we scour the web to locate bad press for your company and then help overshadow that mess with strategic PR campaigns specifically designed to repair or manage a brands digital reputation. We simply highlight the good about your business- which is not hard to do with such amazing clients.

Reputation 40

Reputation Media B2B Web 40

Communications Conversations

OCTOBER 24, 2019

Today, I celebrate 10 years as a solo social media and PR consultant. It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. Like, your web site. Truth be told, I don’t know if today is the actual anniversary. That’s insane!

Social Media 79

Social Media Media Groups Blogging 79

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. You’ve helped secure placements for your clients in a variety of media. What’s your secret to media relations success? I’m looking forward to supporting CGPR’s west coast expansion.

Fashion 120

Fashion Apparel Pitching Consumer 120

Beyond PR

FEBRUARY 1, 2018

Brands need audiences to find their news wherever they are — on the company website, on social media, in search engines, or even right in their email inbox. the corporate communications team expects positive earned media coverage. Intended Audience: Consumer and social media audience. Investors and analysts. The problem?

Corporate 69

Corporate Internal International Engineering 69

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is important to remember that what people find when they search for you online and what other people say about you in the press, social media, online forums, profiles, videos, and images have an enormous influence on how they perceive you.

Reputation 118

Reputation Google Crisis Management Engineering 118

Where the Fishermen Ain't

JUNE 13, 2014

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Edelman , "On Today’s Multi-Agency Wikipedia Statement". Ogilvy , "A Multi-Agency Commitment to Bridging the Gap with Wikipedia".

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Communications Conversations

JUNE 5, 2018

This gives brands the ability to drive traffic to owned web properties and sites. Many people are surprised to hear how some of the biggest brands have pretty darn small social media teams. Much more common is the social media team of 2-3–for a Fortune 500 company, that’s not big. Brand governance. Brand governance.

Instagram 68

Instagram Brand Branding Reddit 68