Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms. Here’s five of them that all marketers should know about.

Social Media 62

Social Media Trends Marketing Media 62

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment.

Training 399

Training Video Analysis Data 399

5W PR

MARCH 26, 2024

New-age media With platforms like LinkedIn and Twitter on the rise, companies have fresh, exciting avenues to communicate. Content marketing Complement the PR efforts with a strong content marketing strategy.

B2B 78

B2B Strategy Communications Case Study 78

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want social proof…. If you want content marketing to augment PR, social media and other marketing activities….

Blogging 137

Blogging Software Google Content Marketing 137

Communications Conversations

JULY 19, 2018

That is, I’ve followed him on a combination of Twitter and LinkedIn. And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 82

B2B Social Media Company Marketing 82

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Ask questions on social media. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PRSay

AUGUST 3, 2016

Posting to social media alone will not build your brand. and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media. Essential to any social campaign is an understanding who you are targeting. The “1-9-90” Rule.

Social Media 60

Social Media Media Twitter Tools 60

5W PR

APRIL 21, 2023

What is User-Generated Content? User-generated content is created by consumers, not brands. It includes blog posts, photos, videos, reviews, and social media posts. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign.

Consumer 88

Consumer Video Social Media Community 88

Sword and the Script

JANUARY 17, 2017

Twitter has long been a marketing favorite, but its growth prospects have been questioned. In a recent discussion on Inbound.org, Sean Kirby noted, “Twitter has become over-automated.”. In a recent discussion on Inbound.org, Sean Kirby noted, “Twitter has become over-automated.”. The Future of Marketing and PR with AI.

Twitter 60

Twitter Marketing Study Tools 60

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. It overcomes the tension in organisations and client/agency relationships where different technology or workflow is used.

Tools 203

Tools Web Banking Wikipedia 203

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” This seems like a no-brainer to me, yet 70 percent of marketers lack a consistent or integrated content strategy. DemandGen Report – 2016 Content Preferences Survey ). Follow me on Twitter.

Strategy 149

Strategy SEO B2C Engineering 149

Polaris

MARCH 31, 2015

If you’re a busy CMO wondering who to follow on Twitter, you’ll find a few suggestions in a recent study released by Leadtail and Neustar. Leadtail identified over 1,000 CMOs and marketing executives at both brands and agencies in the US and Canada. So who should CMOs follow on Twitter? Twitter bio: Where’s the kaboom?

Twitter 60

Twitter Social Media Big Data Sports 60

The Proactive Report

DECEMBER 14, 2014

Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Learn about it!

Guidelines 168

Guidelines Training Employee Social Media 168

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. LinkedIn is thus shifting more of its portfolio of marketing solutions away from straight display to native content marketing and its lead generation solution, Lead Accelerator.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Sword and the Script

SEPTEMBER 8, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. More: Journalists Love Twitter, and if Your Job is Media Relations, You Should too 7.

Survey 96

Survey Industry Leadership Study 96

Waxing UnLyrical

OCTOBER 12, 2012

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Including in social, and in agencies, and outside of agencies. I mean, all.

Social Media 100

Social Media Publicity Media Conference 100

PRSay

JUNE 20, 2019

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging. Be a PR team for your content. Connect with Lisa on Twitter: @LisaArledge.

SEO 146

SEO Content Marketing Video Strategy 146

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. This is reflective of a traditional view of public relations.

Interviews 100

Interviews Publicity Technology Social Media 100

Shift Communications

FEBRUARY 6, 2015

Twitter released its Q4 results, and the bird’s flown into rough skies. per user: With numbers like that, why would we say that Twitter’s numbers are in trouble? Twitter’s slowed growth in user acquisition is something CEO Dick Costolo attributed partly to trolling and bullying. What’s in store for Twitter?

Twitter 60

Twitter Mobile Video Advertising 60

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. of UK and US agency and brand professionals put this at the top of their list. Almost half (48%) felt that their content was not creating any customer engagement. A good social media dashboard is essential. Social Media Strategy Template.

Tools 100

Tools Strategy Content Marketing Measurement 100

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) You paid the photographer AND agency, after all, so it belongs to you!) utterly fabulous Arizona attorney who specializes in intellectual property, copyright, internet, social media, flash mob and contract law.

Blogging 194

Blogging Agency Social Media Content Marketing 194

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles. Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. These tools allow you to keep track of sentiment indicating mentions on various social media channels. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Artifical intelligence made it easier for marketers to get better results in a number of different ways.

Communications 225

Communications Marketing Radio Airlines 225

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Shift Communications

FEBRUARY 20, 2019

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Trends on Social Media. Trending on Twitter. It also gives us a pulse on what components of the news cycles are trending on social media. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The link between blog content and SEO is well established.

SEO 113

SEO Community Blogging LinkedIn 113

Burrelles Fresh Ideas

JANUARY 2, 2024

Incorporating video content into a fitness website I worked on not only enriched the user experience but also improved the site’s visibility in search results. Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies.

SEO 84

SEO Mobile Engineering Ethics 84