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B2B Tech PR in the Age of Social Media

5W PR

The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. Platforms like Twitter have become their go-to for industry news, expert perspectives, and potential sources. Customer champions Social media has given satisfied customers a voice.

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Social media updates: Instagram simplifies content creation, X=Twitter and TikTok explores AI

Prohibition

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. This is great news for social media managers everywhere! Check out the latest updates below! Get in contact today to find out how we could help you.

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. Media moves on Twitter. An updated and current media list is a PR person’s best friend. Pro tip: to stay up-to-date on media moves, keep an eye out for announcements on Twitter. Hardworking PR team.

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How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

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Social Media Advertising Updates – Meta Adds Verification Options & Twitter Updates Job Roles

Prohibition

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world. These updates include improved recommendations and overall discovery of job roles within X/Twitter.

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How to add a social media content manager to your company's Twitter page

Axia PR

A quick guide to adding your social media agency and team members to your company's Twitter account. Contrary to what you might think, your company's Twitter page does not provide unique usernames and passwords to share with your social media colleagues for them to log in.