What Sustainable And Mission-Driven Branding Means for Consumer Brands
5W PR
FEBRUARY 20, 2024
Consumers are no longer swayed by catchy jingles and flashy products. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Authenticity Consumers are smart. Profit is no longer the primary focus.
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