Mindful Marketing

SEPTEMBER 13, 2023

For the last few years, the company distributed its Braille Bricks selectively – mainly to individuals and organizations teaching children with visual impairments. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 98

Company Consumer Radio Employee 98

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. No jury here!

Company 59

Company Report Government Local 59

Agility PR Solutions

SEPTEMBER 17, 2018

If you want to attract more clients and the best employees, you must promote your company in the best possible light. This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will encourage talented professionals to work for you.

Consumer 74

Consumer Company Employee Brand 74

Agility PR Solutions

APRIL 26, 2023

As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic, trust-securing manner.

Company 78

Company Brand Branding Employee 78

Agility PR Solutions

SEPTEMBER 14, 2020

To provide greater insights into what consumers expect from brands, PAN ran a Dynata survey of 1,000 consumers to get their sentiment on what they expect from the companies they work at and buy from when it comes to […]. DEI has made its way to the top of the agenda for many of our clients.

Employee 78

Employee Brand Branding Survey 78

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 187

Company Employee Internal International 187

Agility PR Solutions

MARCH 30, 2020

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

Crisis 136

Crisis Consumer Viral Brand 136

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. Smart companies recognize they need to be seen as great places to work as well as great brands. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Communications Conversations

OCTOBER 1, 2020

It’s why you’re seeing more videos from senior-level leaders at companies on LinkedIn. But, what companies are doing this well? For example, here they discussed food trends with the vice president of consumer insights at Mills. Second, visuals (at least compelling visuals) are tougher to come by during COVID.

LinkedIn 128

LinkedIn Video Trends Company 128

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts.

Brand 323

Brand Branding eBook Advertising 323

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. In an era of activism, politics and polarization, when no one seems to agree about anything, building the reputation of any company is like solving a Rubik’s cube. Every move is connected.

Reputation 161

Reputation Corporate Report Employee 161

Agility PR Solutions

AUGUST 20, 2019

Managing the public relations of a growing company can start to feel like a challenge as you begin to interact with more customers, clients, partners, investors, consumers, competitors and other parties, all of whom have their own unique interests and opinions.

Employee 68

Employee Consumer Company Publicity 68

Reputation Us

MARCH 27, 2023

Once considered a niche for large global companies, improving ESG goals has become a focus for organizations of all sizes across industries and geographies. Our question at ReputationUs is , does your company truly care for ESG or is it simply ‘greenwashing’ its customers?

Reputation 78

Reputation Corporate Survey Employee 78

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. But, still a big move by a monster company who would easily be talking about any number of things right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Nice to see a local company doing that here in Minnesota.

Social Media 198

Social Media Brand Branding Employee 198

5W PR

JANUARY 1, 2023

Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis. This is a great way for companies to give back to their communities and customers that have supported the business in the past.

Reputation 158

Reputation Corporate Policies Ethics 158

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. Your employees!

Brand 215

Brand Branding Instagram Video 215

5W PR

FEBRUARY 3, 2023

The last couple of months have been filled with headlines of different brands and corporations announcing job cuts and layoffs, as companies started to cut jobs not just in the US but all over the globe. The company will have to figure out a way it will communicate the layoffs to the employees, which should always be done in private.

Brand 88

Brand Branding Employee Resources 88

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. is probably the most important information a company can have for understanding their customer.”.

Brand 370

Brand Branding SEO Engineering 370

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

Communications Conversations

NOVEMBER 26, 2018

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? But, it’s just one of several reasons I haven’t bought into the Employee Social Advocacy hype machine so far.

Employee 79

Employee Software Financial LinkedIn 79

Agility PR Solutions

JULY 30, 2018

It’s a decidedly socially conscious and outspoken age for businesses and brands, and consumers and employees alike—especially younger sectors like millennials and Gen Zers—want companies and their CEOs to take a stand on issues that are important to them because they feel these “brand stands” have true societal purpose and impact.

Company 87

Company Employee Consumer Brand 87

ReimaginePR

APRIL 18, 2015

He raised the minimum wage at the company he founded to $70,000. And the happiness of his employees matters to Price. All talk no walk: Lots of companies talk about the values they hold. Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. Why $70,000?

Company 120

Company Banking Employee Corporate 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But they usually fall short as a company grows and sees a need for a more coordinated PR effort. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Agility PR Solutions

MAY 19, 2019

Diversity and inclusion are among the top considerations for prospective company employees, and a growing component of consumer engagement as well. Here’s how one company does it. DiversityInc recently named Toyota Motor North America one of its Top 50 Companies for […].

Case Study 60

Case Study Study Company Employee 60

5W PR

APRIL 19, 2023

In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities. Customers want to do business with companies that prioritize diversity , equity, and inclusion (DEI) initiatives.

Internal 88

Internal International Transportation Employee 88

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Getting your company in front of the eyes and ears of your target audience has the power to create a greater demand and broader reach for your product or service.

Case Study 230

Case Study Engineering SEO Reputation 230

Communications Conversations

JUNE 6, 2017

And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. APPrise Mobile recently conducted a study that found “nearly a quarter (23 percent) of Americans who work at companies with more than 500 employees are unsure of the name of their CEO.” It’s less time-consuming.

Employee 60

Employee How To Survey LinkedIn 60

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true. Ron DeSantis in March 2022.

Brand 145

Brand Branding Nonprofit Government 145

The Stalwart Blog

DECEMBER 20, 2017

Companies and their PR teams will need to prepare for these activities as more women feel empowered and emboldened to reveal instances of sexual harassment against their employers. The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy.

Company 114

Company Viral Travel Corporate 114

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. That said, don’t be entirely driven by the company image alone.

Community 92

Community How To Marketing Data 92