ImPRessions - Crenshaw Communications

JULY 22, 2019

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is more measurable than ever. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

5W PR

JULY 18, 2023

Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Engagement Participate in relevant online communities, forums, and industry-specific platforms where the brand’s target audience gathers. Craft compelling ad copy and use eye-catching visuals to grab attention.

Brand 78

Brand Branding Engineering Analytics 78

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. Until recently few PR agency or communication team budgets had a line item for tools.

Tools 135

Tools Software Enterprise Measurement 135

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. You’d be welcome to join us. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Mindful Marketing

JANUARY 14, 2016

Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time. Quality PR tech tools can help an agency constantly improve.

Agency 50

Agency Analysis Analytics Tools 50

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already. Propel My PR , an influencer relations and monitoring CRM system has been developed by a former agency team.

Tools 175

Tools How To Agency SEO 175

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. If no engagement from the community, numbers mean nothing #measurepr. LISTEN #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Wadds Inc.

NOVEMBER 11, 2023

It was rapidly followed by Anthropic Claude 2 and Google Bard. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

Waxing UnLyrical

MARCH 13, 2015

With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” A1) At multiple agencies, worked closely w/ clients on much measurement trial & error. In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 169

Technology Publicity Software Pitching 169

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” The team “fuses a variety of metrics…quantifying the aggregate impact of all company actions and communications.”. Currently, the companies at the top of the list include Google, Apple and Samsung. Meltwater rolls out an online customer community.

Corporate 78

Corporate Reputation Case Study Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as well as the pressure to measure outcomes. This is particularly true when it comes to allocating budget for monitoring and measurement, for content creation and for the increasingly important role of influencer relations.

Analytics 120

Analytics B2C B2B Agency 120

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

.” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR outcomes are measurable. PR is about reputation. What is more valuable than a brand (or personal) reputation?

Journalism 185

Journalism Advertising Advertising SEO 185

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Company 59

Company Report Government Local 59

5W PR

JUNE 8, 2020

As before, community is an important value with more consumers. Brands that engage and are seen as an integral part of their communities earn the trust of others. Court Google. As always, measure the brand’s conversion rate with industry averages and be prepared to adjust, where needed.

SEO 88

SEO Consumer Education Course 88

Landis PR

OCTOBER 25, 2021

That’s a good lesson for any communications team, especially those that will need to shift from a milestones/launch mentality to ongoing integrated programming. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Today’s Google search of COVID fact sheets for three U.S.

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

MARCH 11, 2020

What measures are in place to protect those at risk? For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. Which operations can continue over the next six weeks? What do employees and customers need to know in the short term? Manage expectations.

Employee 156

Employee Leadership Viral Small Business 156

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community.

Publicity 164

Publicity Ethics Data Community 164

Rock the Status Quo

APRIL 26, 2017

Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to do as an agency. One of the reasons I appreciate the ability to measure so much is the insider’s view on what works and what doesn’t.

SEO 133

SEO Community Writing Content Marketing 133

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. So, I consulted Google Trends. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Rock the Status Quo

APRIL 26, 2017

Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to do as an agency. One of the reasons I appreciate the ability to measure so much is the insider’s view on what works and what doesn’t.

SEO 100

SEO Community Writing Content Marketing 100