Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant.

Agency 108

Agency Travel Groups Community 108

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. With Business Wire, images and other multimedia included with a release are sent to photography press agencies and are posted on many news sites and social media platforms. What does it say?

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media – apps and web sites enable any organisation to create its own media and become a publisher.

Publicity 111

Publicity Survey Measurement Community 111

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

JANUARY 17, 2017

The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. I’ve experimented with Artificial-Intelligence-as-a-Service through IBM Watson throwing spreadsheets of placements and web metrics to see if I can learn something. Talk to Us!

Twitter 60

Twitter Marketing Study Tools 60

Communications Conversations

DECEMBER 19, 2017

I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. All too often in the agency world, operations leaders are seen as an impediment to creativity and innovation. Let’s stop giving them “the mom” job in the agency.

Agency 68

Agency Creativity Leadership Industry 68

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Could there be a future standard for article strength? What do you guys think? Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. Looking for a content marketing agency partner that can both. bring creative ideas and execute them? On and on the lists go…. 1) Email it again with a new subject line. Give our services a try.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward.

Survey 60

Survey Blogging Corporate Analytics 60

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Comms pros “are moving into the C-suite with nearly half (47%) now reporting to the CEO directly, a stark contrast from 2020, in which 57% reported communications was part of marketing,” according to a new survey Cision published with PRWeek.

Software 78

Software Case Study Technology Tools 78

Beyond PR

AUGUST 31, 2016

Anyone who caught Kristina Halvorson’s keynote at last year’s Content Marketing World or read Content Strategy for the Web knows this session is the perfect way to kick off day 1. How to Use Customer Service and Community to Create Killer Content. Optimize the ROI of Your Content Agency Investment. – 11:15 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

FEBRUARY 11, 2017

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. 2) Visual Search Engine to Sell Search Ads.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter .

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. Use that to your advantage.

Twitter 107

Twitter Analytics Community Facebook 107

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Network analysis and natural language processing is enabling Ketchum to help client understand communities and identify areas of white space in conversations.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 192

Writing Communications Marketing B2B 192

Remote PR Jobs

SEPTEMBER 25, 2023

FuturePRoof Podcast The #FuturePRoof Podcast, now in its second series, is a conversation between agency owner and management consultant Sarah Hall and Stephen Waddington , the UK managing director at Metia Group, a marketing agency with offices across the globe. New episodes are available four times a month.

Pitching 100

Pitching Interviews Trends Journalism 100

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. It demonstrates initiative, creativity and uniqueness.

Corporate 274

Corporate Leadership Advertising Advertising 274

Maxim Behar

OCTOBER 15, 2023

The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life.

Agency 60

Agency Creativity Infographics eBook 60

Sword and the Script

DECEMBER 28, 2022

Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. click on images for higher resolution graphic).

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. At the same time, more than half (54%) said proving value or ROI of communications to the business.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. 3) You’ve worked both on the agency and the client side in PR. There has also been a massive change in the influence of web-based outlets.

Brand 107

Brand Branding Reputation Corporate 107

5W PR

MAY 6, 2019

These actions don’t require much creativity on the user’s part and miss out on a host of ways Twitter can be best utilized for PR. Stop Using Twitter’s Web Interface. Participating in #followfriday, such as doing a reply-all that includes the hashtag. ? Live-tweeting at events, using a hashtag set up especially for the event. ?

Twitter 68

Twitter Tools Publicity Pinterest 68

Shift Communications

SEPTEMBER 26, 2014

Communication with those who could potentially turn into your best advocates will go a long way. Clean up your web presence. Do good for your community. Get creative and get involved! The post Fix (or Establish) Your Brand Reputation appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Reputation 137

Reputation Brand Branding Customer Service 137

Sword and the Script

MAY 26, 2015

I’ve long believed PR agency work is a mile-wide and an inch deep, while the inverse is true when you are an in-house resource (inch wide and a mile deep). That broad perspective can bring creative new ideas for approaching communications. On the other, too much process can inhibit creativity. PR firm capabilities .

Corporate 60

Corporate Communications Web Creativity 60