ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The bits of code have long been used to track web visits and collect data to drive ad targeting. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Cliff is the person everyone looks to for advice and guidance.

Report 156

Report Communications B2B Enterprise 156

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The issue is compounded by tightening budgets within agencies and communication teams. The payoff is expected to be creativity and higher-value work. AI went mainstream following the launch of ChatGPT in November 2022.

Publicity 141

Publicity Case Study Privacy Ethics 141

Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. It was rapidly followed by Anthropic Claude 2 and Google Bard. Fact-checking remains an issue.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

Study 170

Study Brand Branding B2C 170

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. First off, you reduced the size of our precious Maccabee agency logo, Walt.

Blogging 48

Blogging Creativity Agency Mobile 48

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. >>> Can your agency bring big ideas and execute? Try our services.

Survey 99

Survey Trends Marketing Creativity 99

PR 20/20

FEBRUARY 1, 2023

Brightfind is a specialized digital design and web development agency that creates outstanding digital experiences using modern design, best-in-class personalization, and seamless integrations. Who is Brightfind? We’re glad you asked!

Marketing 79

Marketing Nonprofit Web Internal 79

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. With Business Wire, images and other multimedia included with a release are sent to photography press agencies and are posted on many news sites and social media platforms. What does it say?

Mobile 152

Mobile SEO Web Training 152

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. By Lisa Zanchi, Director, Digital Marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Emily Myers Duke, Pretty Creative PR. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life.

Agency 108

Agency Travel Groups Community 108

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. What is the Helpful Content System?

System 62

System Google Policies Guidelines 62

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. This is a big deal and goes against Facebook’s narrative of creating for growth, where creative dictates targeting and not the other way around.

Advertising 52

Advertising Advertising Web Privacy 52

Communications Conversations

DECEMBER 11, 2018

And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. It includes actually emailing and/or calling the influencers to get more information and ask about web metrics and other behind-the-scenes numbers.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Konnect Agency

JANUARY 19, 2021

In tandem with HTML, Cascading Style Sheets, or CSS, is foundational to modern web design. While most web templates allow you to create a site from scratch, they typically don’t allow modifications, leading to a dreaded cookie-cutter look and feel, similar to hundreds of other sites. Site Design Customization. – Olivia Carroll.

Strategy 52

Strategy Marketing Web Tools 52

Stern + Associates

SEPTEMBER 29, 2022

Some attacks are more obvious than others, but malicious actors are getting more and more creative with their tactics, feeding off human behavior to access what we want to keep sacred. government agencies, and one of the world’s most knowledgeable experts on cybercrime. And now you – and your organization – have been hacked.

Government 62

Government Policies Technology Internal 62

Konnect Agency

JANUARY 14, 2021

In tandem with HTML, Cascading Style Sheets, or CSS, is foundational to modern web design. While most web templates allow you to create a site from scratch, they typically don’t allow modifications, leading to a dreaded cookie-cutter look and feel, similar to hundreds of other sites. Site Design Customization. – Olivia Carroll.

Strategy 52

Strategy Marketing Web Tools 52

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Burrelles Fresh Ideas

JANUARY 23, 2024

Your team could provide data on this to machine learning-driven generative web design and content development platforms. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials. Find out how Burrelles helps brands and agencies with media monitoring and analysis.

Technology 76

Technology Training Data Consumer 76

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Owned media – apps and web sites enable any organisation to create its own media and become a publisher. Planning, creativity and measurement lies at the heart of campaigns. If your agency doesn’t offer images or video you’re missing out.

Publicity 111

Publicity Survey Measurement Community 111

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team? from SEO to Web Dev).

Software 151

Software How To SEO System 151

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. In my company I started to hire more and more graphic designers, web developers, social media experts. Only PR agencies communicate directly with the CEO and this is our undeniable advantage!

Meeting 98

Meeting Advertising Advertising Agency 98

The Hoffman Agency

NOVEMBER 22, 2022

The communication industry stood out to me because I enjoyed the freedom of creativity and also wanted to be a person who can build a bridge between people, companies and countries. When I discovered The Hoffman Agency, I was surprised by the strong global presence, storyteller mindset and great social culture.

Fashion 36

Fashion Storytelling Web Internal 36

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Web copy/newsletters : As the face of your brand, your website must be a priority. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Shift Communications

NOVEMBER 11, 2016

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. Do say: Video, non-fiction text, fictional TV series, sports clips, web series, etc. Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Don’t say: Innovative .

Pitching 127

Pitching Sports Web Trends 127

Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. Like a magician, each story he tells triggers one of three hormonal responses in your mind: dopamine (focus, motivation and memory), oxytocin (trust, generosity and bonding) or endorphins (creativity). Persuading with a story is hard [work].

Storytelling 117

Storytelling Examples B2B Chemicals 117

Sword and the Script

DECEMBER 6, 2016

Whatever your process is for sharing content on the web, content that’s been effectively repurposed provides the opportunity to run through the process again. This means the burden of creating more content, at least in part, could be solved with a little creative effort. Does your PR agency make your job easier or harder?

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

PRSay

SEPTEMBER 10, 2019

All video isn’t created equal, and different brands, platforms and topics require different creative pushes. This resource has been crucial for MediaSource projects like the Opioid Technology Challenge , which garnered record-breaking web traffic and hundreds of entries in a short period. Connect with Lisa on Twitter: @LisaArledge.

Storytelling 117

Storytelling Video Strategy Analytics 117

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . The median salary for public relations professionals in the last 12 months came in at $95,000.

Blogging 80

Blogging Publicity Marketing Survey 80

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. We’ve been big fans for quite some time, and we wholeheartedly agree that “traditional web design is broken.”. Next, with a firm grasp on current performance, the team developed a Creative Brief.

Web 60

Web Internal International Storytelling 60