Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. We have one client, a digital business service, who has found that their business profitability coincides almost perfectly with peaks in web analytics driven by earned media.

Mobile 244

Mobile SEO Web Analytics 244

Solo PR Pro

FEBRUARY 15, 2022

Large agencies and multinational brands are using large scale identification platforms or talent agencies that represent influencers. This is as much about making sure the influencer met those deliverables as it is analyzing the engagement, web traffic, etc that resulted from it. Navigating the universe of influencer campaigns.

Small Business 99

Small Business Web Nonprofit Resources 99

PR 20/20

FEBRUARY 1, 2023

T oday we have exciting news to share with our community: Ready North is enhancing its services alongside Brightfind to offer more comprehensive marketing solutions. Ready North was built on a pioneer mindset. We’ve never shied away from the unknown, and we’re energized by exploring unknown territory. Who is Brightfind? We’re glad you asked!

Marketing 79

Marketing Nonprofit Web Internal 79

Melissa Agnes

SEPTEMBER 7, 2014

Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. How they’re focusing on humanizing their police officers in order to build community trust. Welcome to episode #014 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Boddy.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life. Is becoming a solo PR pro the right move for you?

Agency 108

Agency Travel Community Groups 108

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. It was no official confirmation, but the impact of the update was felt across the SEO community.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures.

Web 68

Web Energy Reputation Community 68

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

Survey 129

Survey Communications Measurement Internal 129

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. ” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

Small Business 158

Small Business Publicity Social Media Web 158

Business Wire

JUNE 28, 2017

With Business Wire, images and other multimedia included with a release are sent to photography press agencies and are posted on many news sites and social media platforms. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. Mobile = Visual Multimedia is not an option anymore.

Mobile 152

Mobile SEO Web Training 152

Where the Fishermen Ain't

JUNE 13, 2014

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Here are four of them.

Wikipedia 44

Wikipedia Agency Ethics Community 44

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media – apps and web sites enable any organisation to create its own media and become a publisher.

Publicity 111

Publicity Survey Measurement Community 111

Victorious PR

NOVEMBER 7, 2023

In today’s digital age, everything unfolds on the web. Buckle up, because we’re diving into the world of PR for savvy entrepreneurs, those who want to grow their circle of influence beyond a small community of clients, colleagues, friends, and family. Are you ready to kick your entrepreneurial journey up a notch?

SEO 52

SEO Web Conference Brand 52

Communications Conversations

DECEMBER 7, 2021

The company isn’t quite satisfied with their current agency. And, in many cases, for good reason (often times it’s an agency that doesn’t specialize in social, so they’re a little out of their depth). How much traffic are you driving from social to your web site? Look at format, too.

Social Media 104

Social Media Media LinkedIn Facebook 104

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement. Talk to Us !

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

SEO 105

SEO Media Analytics Analysis 105

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. Kwittken says PRophet has 500 users on the platform today.

Software 85

Software Media Relations Pitching Media 85

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies. Sound like you?

Conference 97

Conference Marketing Case Study B2B 97

Stephen Waddington

MAY 2, 2018

Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. In the book Iliyana describes the skills and workflow needed to build or modernise an agency around her inbound model. Here's what I wrote. Iliyana has used her blog to help develop her thinking.

Blogging 61

Blogging Agency Meeting Web 61

Flack's Revenge

JANUARY 10, 2019

I also share my views (not necessarily the agency’s ) and pose additional questions. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Last month I interviewed top PR and social media experts about the challenges facing online marketing. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Agency Practicum.

Training 72

Training How To Course Software 72

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. As a startup, it has raised $21.4

Case Study 116

Case Study Software Data Web 116

Prohibition

OCTOBER 7, 2022

Meta have started testing an update on their accounts centre worldwide on both Android, iOS and the web, making it easier to switch between Facebook and Instagram accounts, or create new profiles. Video is king when it comes to content… Meta merges platforms.

Instagram 62

Instagram Social Media Video Twitter 62

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Facebook Web 101

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years. PR and SEO are joined. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

The Resolution Blog

OCTOBER 7, 2015

How many PR agencies consider SEO when they’re coming up with PR strategies for clients? There are loads of SEO and digital marketing agencies fighting for that centre, strategic ground, traditionally occupied my PR or marketing agencies. Web Results Direct. Business 2 Community. And what about SEOs?

SEO 120

SEO Engineering Content Marketing Agency 120

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164