MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Such dot-connecting points to blogging as one of the best platforms for thought leadership. I was reminded of this point recently in pursuing an award competition for blogs.

Leadership 164

Leadership Blogging Storytelling SEO 164

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 100

SEO Pitching Small Business Agency 100

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. hours to write.”.

Blogging 104

Blogging Survey B2B Analysis 104

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. But in our business the role of the press release is up for debate.

SEO 221

SEO Data B2B Writing 221

Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. That’s a blog post for another day. While that phrase is in decline, SEO still is about 40X as used as either of those two phrases.

Blogging 111

Blogging SEO Web Google 111

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. I was no longer working with the SEO company I hired in 2006 so I was on my own. I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Project management is everywhere.

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. Innovative ways to work with ad, marketing, and SEO partners.

SEO 200

SEO Pitching Agency Exercises 200

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. This is a common question we hear as an inbound marketing agency. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant.

SEO 52

SEO Google Engineering eBook 52

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Europe is more satisfied with PR agencies than the U.S. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency.

Report 105

Report Publicity Marketing Pitching 105

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

PR Fuel

FEBRUARY 4, 2022

However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. A press release service provider cuts you some slack in writing and distributing a press release. Sometimes, you may lack the time or the knowledge to write a press release.

Writing 96

Writing SEO Web Google 96

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. There are fewer individual bloggers than ever before and they’re blogging less.

SEO 113

SEO Community Blogging LinkedIn 113

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. For the Result type, choose “News” and “Blogs.” Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value.

Brand 62

Brand Branding How To SEO 62

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 167

Technology Publicity Software Pitching 167

PR Fuel

AUGUST 26, 2021

It’s not enough to start blogging, though. For example, you can share your press release on: Your company website blog. Print publications and blogs. With regular blog posts, you can increase traffic by an average of 30%. Companies with blogs attract 67% more leads a month than others, too. Improve your ROI.

Engineering 105

Engineering SEO Consumer Content Marketing 105

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. Always create press releases in the form of an authentic news story rather than writing it like an ad. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 88

Strategy Product Launch Brand Branding 88

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 68

SEO Writing Engineering Product Launch 68

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. What is the Helpful Content System?

System 62

System Google Policies Guidelines 62

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 92

Agency Trends Marketing Survey 92

The Resolution Blog

JUNE 17, 2015

We know the above blog post from Really Ree is a paid promotion as she stated that it's a sponsored collaboration with Boots. They therefore require a no-follow code link on all paid pieces of content to highlight that the intension of the piece is solely for awareness and not SEO. This is required under ASA guidelines.

Google 120

Google Guidelines SEO System 120

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Then, write a fresh release for that publication.

How To 96

How To Guidelines Writing Pitching 96

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Articles, blog posts and content picks.

Media 105

Media SEO Analytics Analysis 105

Rock the Status Quo

DECEMBER 16, 2015

With a tiny bit of basic SEO knowledge, you have the ability to control the copy in your snippets. If you blog for your personal brand, employer or agency clients, you need to learn this. I use Yoast, but you can use any SEO plug-in or the fields provided by your theme. On guest blogs (or other websites).

Social Media 100

Social Media How To SEO Media 100

5W PR

JANUARY 2, 2017

Search engine optimization (SEO) can greatly benefit PR efforts, and vice versa. Write Headlines That Attract Your Audience. Maximize Website Copy and Blog Posts. Channels, like SEO and PR, don’t perform well on their own – they need to lean on one another to be truly successful. Here’s how.

SEO 84

SEO Viral Engineering Web 84

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. These authors were blogging all the latest information. You want to learn. Truthfully.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 94

Survey Industry Leadership Study 94

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content.

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. Always create press releases in the form of an authentic news story rather than writing it like an ad. For example, if you offer SEO services, you may want to team up with a web design firm. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 148

Company Tools Technology Software 148