This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm.

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Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

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Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. A version of this story original appeared on the company''s blog

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Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings.

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How to boost SEO amid COVID-19

PR Daily

More than two-thirds of marketers anticipate reduced budgets in coming months, according to a survey by the marketing agency Conductor. However, more than a third (34%) of marketers plan to invest more in low-cost channels like SEO, the survey reveals. Organic SEO is a zero-sum game.

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15 tips to improve your SEO

PR Daily

Search engine optimization (SEO) has the greatest influence on organic traffic, generated when users type a search term in Google and click on your organic listing in the search results (SERPs). Here are 15 SEO tips to increase organic traffic to your website: 1.

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You’re the #1 SEO loser.

Shift Communications

I was struggling to think of a blog topic that would relate to my job in digital marketing. All of this nonsense got me thinking about the purpose of this blog post and how it relates to digital marketing: to ensure that your site show up on the first page of search results.

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Lisa Buyer Talks PR SEO with Search Talk Live Podcast

Social PR Chat

SEO is no longer an option for businesses, it is a necessity in order to stand out in your industry. Lisa Buyer, Founder, and CEO of the Social PR Agency The Buyer Group; caught up with Search Talk Live Podcast hosts Robert O’Haver and Matt Weber all about the do’s and don’ts of SEO.

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Why today’s SEO requires a three-pronged approach

PR Daily

As we look ahead to 2020, and even the coming decade, brands managers will have to revamp their search engine optimization (SEO) tactics to stand out. . Brands often undervalue earned media and its impact on SEO.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Such dot-connecting points to blogging as one of the best platforms for thought leadership.

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition.

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Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Public Relations Rock The Pitch SEO

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Do you need an SEO audit?

Shift Communications

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. Even if you have done an SEO update in the past, an audit may still prove to be helpful. The post Do you need an SEO audit?

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5 Easy SEO Tips Guaranteed to Boost Your B2B PR

B2B PR Sense

This may be because your site's SEO ranking (search engine optimization) is below par. In this post, we'll discuss some basic SEO tips that will help improve how Google and other search engines rank your site. SEO Tip #1: Identify Your Keywords. SEO Tip #3: Maintain a Blog.

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15 tips to improve your SEO

PR Daily

Search engine optimization (SEO) has the greatest influence on organic traffic, generated when users type a search term in Google and click on your organic listing in the search results (SERPs). Here are 15 SEO tips to increase organic traffic to your website: 1. the Wray Ward blog.

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How often should you check SEO metrics?

Shift Communications

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. In addition, I’d highly recommend subscribing to a few blogs and reading them daily to help you stay well-versed on what changes are happening in the world of SEO.

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Conducting an SEO Audit Pt. 4: Competitor Research

Shift Communications

This series walks through the components of an SEO audit. The same holds true for SEO. Do your competitors have blogs? You’ll get a sense for what topics they regularly discuss and how it contributes to their overall SEO efforts. The post Conducting an SEO Audit Pt.

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Conducting an SEO Audit Pt. 2: On-Site Components

Shift Communications

In the first post of this series, we talked about the questions you should ask to figure out whether or not you need an SEO audit. So you need an SEO audit. After all, at the end of the day your website is the key component to a successful SEO program. SEO SEO audit

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4 Mobile SEO Problems That PR Pros Must Conquer

Shift Communications

Google is about to change the SEO rules again. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Marketing Public Relations Search SEO

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How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Here’s what you need in place: Blog guidelines.

Why PR pros should be part of your SEO and social media teams

PR Daily

PR is, in youth speak, a search and social marketing hack,” says Chris Bartley , managing director of Havas Life Medicom, one of Europe’s biggest health care creative, medical education, and PR agencies (@cambartley). And, this will increase your SEO.”.

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How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?

Conducting an SEO Audit Pt. 3: Search Components

Shift Communications

This series walks through the components of an SEO audit. One of the first things we think of when we hear the term ‘SEO’ is, well, search. Here are some of the major search components you should take a look at when undergoing an SEO audit: Current Traffic Sources.

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5 commonly held SEO misconceptions—and the truth behind them

PR Daily

I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses. 1: Blogs will help your SEO. If you have a very strong website to begin with, internal blogs can help drive more traffic to your site.

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Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics.

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How often should you post new blog entries?

PR Daily

Deliver high-quality blog posts in a quantity that drives traffic to your website, converts that traffic into leads, establishes your brand authority and drives long-term results. Here are important guidelines to steer your blogging efforts: 1. Blog frequently.

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages?

3 considerations when selecting a PR agency

PR Daily

Aside from doing your research and looking at case studies , here are three pointers for picking the PR agency for you: 1. A PR agency that promises social media management. The same goes for any results an agency promises. “If How long has the agency been around?

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Repairing the broken PR agency review process

PR Daily

The typical process that guides organizations in evaluating PR agencies and ultimately choosing one is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the account team.

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Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. But it had several advantages other than SEO.

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How to Build An Audience for Your New Blog

Shift Communications

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging.

4 reasons why PR and SEO must work together

PR Daily

If you invest in PR or SEO for your agency or organization, it’s important to understand how the two work together, how they overlap and how they differ. External link-building is SEO 101. Think of SEO as a video game. In SEO, more links used to mean a better ranking.

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Why agency leaders must use Twitter

PR Daily

They want to work with agencies that are featured in those places.”. Now, our mantra is that we never suggest anything to a client we haven’t tried ourselves: Blogging, email marketing, lead generation, content creation, paid media, or social media.

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5 Free Blog Editorial Calendars to Improve Your Content Marketing

Polaris

Do you want to be better organized in your blogging? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. The goal of the blog is to be both entertaining and informative.

How to Align Your PR Strategy with SEO Trends

5W PR

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. 2018 will push PR agencies to release more high-quality and long-form content.

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Search marketing and SEO statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. State of Blogging ). B2B Blog Metrics ).

Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML]. They may be an SEO vendor, but they get PR.

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PR Pros Don’t Need to Know about SEO

The Resolution Blog

Social media existed back then, as did blogs. “Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. Ditto the number of PR companies that have SEO specialists on their books. And what about SEOs?

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Facebook SEO and Post Search: What it Means for Brands

Shift Communications

For example, recently T-Mobile announced that SHIFT is working with them as an agency. Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. First image credit: The Facebook Blog.