Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO? The consequences of performing negative SEO. Here are the results: 48% said yes.

SEO 124

SEO Engineering Crisis Crisis Management 124

5W PR

JULY 8, 2018

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year.

SEO 60

SEO Trends Strategy How To 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. PR drives SEO. What is more valuable than a brand (or personal) reputation? Many PR deliverables are powerful in building reputation over time, and social media accelerates and amplifies their impact.

Mobile 100

Mobile SEO Reputation Web 100

PR in High Definition

OCTOBER 30, 2023

Much of the series is based around the Beckhams, both individually and collectively, and their efforts to shape their reputations – both at the time and in the present day. They rose to the absolute pinnacle of British cultural life, meaning their reputations were under unrelenting scrutiny for the best part of two decades.

Reputation 62

Reputation Fashion Newspapers Local 62

5W PR

JULY 4, 2023

If a mental health professional feels unqualified to handle marketing on their own, partnering with a marketing agency that specializes in mental health marketing can be beneficial. Engage through regular blogging Increase patient engagement by providing informative and relevant blogs on the website of the mental health center.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Optimizing online content to improve visibility on search engines through SEO.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. Quality writing rises to the top.

SEO 221

SEO Data B2B Writing 221

5W PR

APRIL 11, 2022

No matter the size of a business, every company depends on its reputation to achieve success. With technology continuing to evolve, SEO has turned into a very important promotional tool for companies. This can improve a company’s SEO efforts, and help its websites jump to the top of search engine results pages.

Publicity 97

Publicity SEO Engineering Tools 97

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. In 2006, we started working with a reputable search company. But it had several advantages other than SEO.

SEO 100

SEO eBook Google Engineering 100

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. I can’t remember the last time I saw a blog roll, can you?

SEO 113

SEO Community Blogging LinkedIn 113

5W PR

MARCH 18, 2023

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

Company 88

Company Corporate Product Launch Internal 88

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Credibility and trust Inclusion in reputable holiday gift guides can enhance a brand’s credibility and trustworthiness. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. A Note on SEO: Though SEO is important, it shouldn’t be the driving source for your PR efforts.

Publicity 98

Publicity Brand Branding SEO 98

5W PR

FEBRUARY 12, 2024

PR in digital marketing is able to tap into the pulse of the digital landscape, identifying the target audience of the brand, the platforms that the audience frequents, along relevant news websites and industry blogs. The post The Role PR Plays in Boosting Digital Visibility appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

PR Fuel

AUGUST 26, 2021

It’s not enough to start blogging, though. For example, you can share your press release on: Your company website blog. Print publications and blogs. With regular blog posts, you can increase traffic by an average of 30%. Companies with blogs attract 67% more leads a month than others, too. Improve your ROI.

Engineering 105

Engineering SEO Consumer Content Marketing 105

PR in High Definition

JULY 24, 2019

If your role is in any way connected to your organisation’s reputation, think… Do you really know the reputation of your organisation? Some people like to guess, but is that the real reputation of your business? Reputation goes beyond building awareness and understanding with prospective customers. It can be done.

Reputation 48

Reputation Measurement Media Relations Agency 48

5W PR

MAY 6, 2022

SEO and Content Marketing. PR can help the company get covered in reputed publications. These high-quality backlinks help the website’s SEO and how high they appear on SERP. The post How to Use PR to Promote A New Fintech Product appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

How To 88

How To SEO B2C Content Marketing 88

Shift Communications

JUNE 14, 2023

Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic. Just this week, an editor at a top-tier technology publication told us in passing that they’re getting flooded with article ideas and opinions on genAI that all sounded the same.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic. Just this week, an editor at a top-tier technology publication told us in passing that they’re getting flooded with article ideas and opinions on genAI that all sounded the same.

Company 78

Company Strategy Marketing Technology 78

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” It’s all part of PR’s mixed reputation. ” Who, me, a publicist?

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

NOVEMBER 24, 2020

These intimate stories and interactions with your audiences help foster stronger connections and ultimately boosting your reputation with the media, community, and your own industry. Every Podcast Episode is Your Secret SEO Weapon. For one, you can transcribe and provides links to where the podcast lives as a company blog post.

SEO 52

SEO YouTube Instagram Reputation 52

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In the same way, picking the right longlist and shortlist of agencies is important – and if you haven’t played before, get a coach. In short, sweaty and exhausting but thoroughly rewarding when it’s done right.

Agency 48

Agency Pitching SEO Comparison 48

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. What is the Helpful Content System?

System 62

System Google Policies Guidelines 62

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Articles, blog posts and content picks.

Media 106

Media SEO Analytics Analysis 106

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings.

Publicity 85

Publicity Survey Enterprise Pitching 85

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before.

Tools 136

Tools Publicity SEO Measurement 136

Landis PR

FEBRUARY 5, 2024

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Photo courtesy of Pixabay 1. Embrace the power of AI to revolutionize your PR efforts!

Publicity 59

Publicity Privacy YouTube Analysis 59

Stephen Waddington

MAY 5, 2019

CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation. While that may be good for personal privacy, I’ve argued in a blog post that it’s a threat to public conversation. Adding SEO and social data to pitches adds huge value for time pressed journalists.

Privacy 60

Privacy SEO Pitching Instagram 60

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Shift Communications

SEPTEMBER 12, 2017

Trend data from reputable providers like Google. Listen to this blog post: [link]. cta] The post {PR}edict: Predictive Analytics and the Future of PR, Part 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Next: Peering Into the Future. Stay tuned! Christopher S.

Analytics 92

Analytics Software Data System 92