Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

Digital PR 83

Digital PR SEO Engineering eBook 83

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Such dot-connecting points to blogging as one of the best platforms for thought leadership. I was reminded of this point recently in pursuing an award competition for blogs.

Leadership 164

Leadership Blogging Storytelling SEO 164

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Is it enough to post it on your own website or blog ? For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Probably not.

SEO 279

SEO Print Financial Product Launch 279

5W PR

JULY 8, 2018

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year.

SEO 60

SEO Trends Strategy How To 60

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 106

Blogging Survey B2B Analysis 106

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link.

Social Media 100

Social Media How To SEO Media 100

Shift Communications

DECEMBER 11, 2014

For example, recently T-Mobile announced that SHIFT is working with them as an agency. Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page.

SEO 155

SEO Facebook Brand Branding 155

5W PR

NOVEMBER 16, 2016

With the advent of digital communication and the explosion of social media, it is no surprise that things have gone through such a drastic metamorphosis. The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Backlinking is the bread and butter for SEO. Backlinking.

SEO 90

SEO Trends Analysis Engineering 90

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Europe is more satisfied with PR agencies than the U.S. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency.

Report 106

Report Publicity Marketing Pitching 106

5W PR

JULY 4, 2023

That’s due to the lack of training in social media marketing and marketing management before starting their centers. If a mental health professional feels unqualified to handle marketing on their own, partnering with a marketing agency that specializes in mental health marketing can be beneficial.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Auction-based models Many paid adve͏rtising services , such as͏ those for online adverti͏sing and social ͏media, operate on auction-based models.

Advertising 78

Advertising Advertising Exercises Measurement 78

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Plenty of companies are opting to use social media to share company news instead of the classic release. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past.

Mobile 100

Mobile SEO Reputation Web 100

Prohibition

MAY 18, 2023

As social media platforms develop, it is becoming more and more connected to other parts of digital marketing – with SEO being one of them. A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app.

SEO 62

SEO Engineering Google Social Media 62

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. Create high-quality content.

SEO 80

SEO Infographics Strategy Viral 80

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. And invest money in your SEO. One last stat: SEO leads have a 14.6

Social Media 75

Social Media SEO Media Local 75

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. I was no longer working with the SEO company I hired in 2006 so I was on my own. Sound too good to be true?

SEO 100

SEO eBook Google Engineering 100

5W PR

APRIL 11, 2022

With public relations focusing on generating more media coverage for a business instead of creating advertising campaigns, PR has become one of the most cost-effective strategies for promoting a business. . With technology continuing to evolve, SEO has turned into a very important promotional tool for companies.

Publicity 97

Publicity SEO Engineering Tools 97

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. Earned Media: Labor-Intensive, Hard To Scale.

Media 186

Media Study Agency Consumer 186

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. I can’t remember the last time I saw a blog roll, can you?

SEO 113

SEO Community Blogging LinkedIn 113

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth.

How To 78

How To Retail Pitching SEO 78

Shift Communications

SEPTEMBER 25, 2015

This series walks through the components of an SEO audit. One of the first things we think of when we hear the term ‘SEO’ is, well, search. So it’s no surprise that a key part of an SEO audit is taking a deeper look at search aspects – including your traffic and how people are finding you. Time for a blog post or eBook!).

SEO 60

SEO eBook Analytics Google 60

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. With the constant emergence of new social media platforms and enormous emphasis on digital campaigns, some often forget the ever-present importance of PR in a successful marketing program.

Publicity 98

Publicity Brand Branding SEO 98

5W PR

MARCH 18, 2023

The most effective channels for doing so include press releases, social media, and investor relations. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. Communicating this mission and values is key.

Company 88

Company Corporate Product Launch Internal 88

5W PR

JANUARY 3, 2024

Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Optimizing online content to improve visibility on search engines through SEO. The post Major Differences Between a Career in PR and Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

JULY 18, 2023

Social media Food and beverage social media tools are an excellent channel for connecting with a target audience. Use visually captivating imagery and videos across the brand’s website and social media platforms. Collect email addresses through the brand’s website and social media platforms.

Brand 78

Brand Branding Engineering Analytics 78

5W PR

MAY 7, 2021

Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. Good PR and communication teams know how to communicate on social media platforms effectively and smartly. SEO is constantly changing and evolving.

Digital PR 88

Digital PR Company SEO Tools 88

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Enhance your Social Ads Performance. digital marketing, social ads, internet traffic, pr strategy, social media platform. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Shift Communications

JULY 26, 2022

appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco. But we’re planning for a change in the narrative. The post Is Your Brand Messaging Recession-Ready?

Brand 78

Brand Branding SEO Employee 78

Shift Communications

JUNE 14, 2023

These companies should, by all means, have a team securing media hits, pumping out content and engaging in social media conversations on their behalf. Earned media hits and social media posts that force affiliation with AI will not drive qualified site traffic, customer engagement or new leads.

Company 78

Company Strategy Marketing Technology 78