Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. Twitter also recently released its own Analytics dashboard to all users. Google Analytics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Social Media Configuration. Last but not least, want to get search engine data inside Google Analytics?

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, we’ll turn to our stalwart, Google Analytics. For that, let’s look first at social media.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

FEBRUARY 20, 2019

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Sword and the Script

DECEMBER 21, 2021

The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

OCTOBER 22, 2014

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. To answer that question, we did our homework using our own data in a research experiment to determine what strategy worked best for our audience (i.e.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Social media management.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JUNE 22, 2015

On virtually every site you visit on the Internet, you’ll find social media sharing icons. We just want to prove or disprove a positive association between social media shares and page views. Let’s first get our data. Or do social media shares drive page views? Do these activities matter?

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

JUNE 15, 2015

This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. Where a brand had more than one social media page or profile, we chose the page with the largest audience.

Social Media 60

Social Media Media Facebook Policies 60

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

MARCH 7, 2016

We applied Google’s Customer Journey idea and paired it with data-driven models to help you understand what’s really working in your digital marketing plans. Our Data-Driven Customer Journey model helps you: Understand what channels deliver results. Discover the sequence your customers take to purchase. Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

JULY 19, 2017

Owned media/messaging. Media relations. Social media management. Paid media and syndication. Predictive analytics. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Research (using tools such as Sysomos, Crowdtangle, Google Trends). Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

AUGUST 25, 2017

Short for S hared C ontent A nd L ink E valuation, SCALE is an open source program designed to ingest URL-based marketing data from multiple, disparate data sources , and unify the findings. It incorporates organic data from MOZ Open Site Explorer API, SEMRush, and APIs of the top social media platforms.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

FEBRUARY 29, 2016

SHIFT was not the first Google Analytics Certified Partner ; there were hundreds of companies before us. In the PR industry, however, we hold that distinction. Likewise, SHIFT is by no means the first user of IBM’s Watson Analytics. We are, to the best of our knowledge, one of the earliest adopters in PR.

Analytics 60

Analytics Google Technology System 60

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. This beta test was to determine whether users wanted the increased characters.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list. Amanda Monroe. Vice President.

Media 100

Media Data B2B Pitching 100

Shift Communications

FEBRUARY 17, 2016

” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. Learn how to use Twitter Analytics to find out which tweets have received the most impressions, URL clicks, detail expansions, retweets, favorites, replies, and more.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

OCTOBER 1, 2015

The chefs grab their beets and lamb; we collect our data. As marketers, we are bombarded with information and data from all directions. Social media data, web analytics, email marketing metrics, oh my! The post Beets, Tomatoes…Big Data? Tori Sabourin. Marketing Analyst. Photo Credit.

Big Data 60

Big Data Data Pinterest Storytelling 60

Shift Communications

JUNE 12, 2017

We use digital marketing tools in public relations to assess the quantitative impact of PR activity. We look at impressions, unique monthly visitors, website traffic, social media engagements, website form submissions, organic search keywords – every form of quantitative data available to us. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

JANUARY 25, 2016

This, along with making sure you’re in tune with your analytics and metrics, will help you see what’s working and what’s quickly fading. The post Don’t Be Outdated: Why It’s Important to Refresh Your Models appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Savannah Whitman.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

DECEMBER 31, 2015

cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ve found out which key metrics can get you the budget you need. Savannah Whitman. Marketing Coordinator.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

FEBRUARY 16, 2016

appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Clever brands will choose the first option, and likely gain an advantage over those who cling to older, non-mobile conventions. Savannah Whitman. Marketing Coordinator. cta] The post How DOES Mobile Change The Brandscape?

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

DECEMBER 29, 2015

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. What used to be seen as a successful PR campaign in the past is quite different from the successful PR campaigns these days.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 10, 2015

We’ve grown to eclipse our precursor agency in size and scope. We invented the Social Media Press Release and Newsroom templates in the heady first days of the Social Media era. Later of course, everyone was grateful that we’d made the decision to weave “the social stuff” into the firm’s DNA. Todd Defren.

Data-Driven PR 60

Data-Driven PR Communications Agency Social Media 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. IBM Watson Analytics has changed that. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I combined that with a review of the newsroom portions of their sites and their social profiles.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

OCTOBER 2, 2017

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. The Future of PR is Predictive.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Shift Communications

OCTOBER 31, 2016

This week, I attended IBM’s premier analytics and insights conference, World of Watson. During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm. Because AI and cognitive computing are the future of PR.

Analytics 60

Analytics Data Analysis Technology 60