What is Data-Driven PR, Part 6: Analysis

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Identifiable variables and data sources.

What is Data-Driven PR, Part 5: Testing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Data Data-Driven PR Public Relations

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What is Data-Driven PR, Part 7: Refinement

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. What if we looked at our data more granularly?

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. How to Pitch a Data-Driven Pitch with… Data!

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself.

Does social media sharing matter?

Shift Communications

On virtually every site you visit on the Internet, you’ll find social media sharing icons. We just want to prove or disprove a positive association between social media shares and page views. Let’s first get our data. I’ll use data from my personal website so as to avoid revealing anything under NDA. Thus, we can say there’s a very strong positive relationship between social shares and page views.

Should you stop using hashtags in social media content?

Shift Communications

This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple. Where a brand had more than one social media page or profile, we chose the page with the largest audience.

How to build communities of social media influence

Shift Communications

It’s why social media influence scores and top 100 social media lists seem to matter a great deal. The blue cluster above are general media and influencers. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. We’ve all seen it before.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. We’ve all seen it before.

How to Research Industry Trends Hassle-Free

Shift Communications

The current media landscape lends itself to lucrative opportunities on a global scale. The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Trends on Social Media. along with post content data.

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

Of that, almost 90% – 9 out of 10 people – use Facebook at least partly on a mobile device each month, as shown by the orange bars below: In the conference call, COO Sheryl Sandberg remarked that 1 out of every 5 minutes spent on smartphones in the US was spent on Facebook and 25% of all media time in the United States was spent on mobile devices. Who will be the first marketers to try the newly speculated Oculus Social Network?

Beets, Tomatoes…Big Data?

Shift Communications

The chefs are faced with only the data the ingredients provide and their own intuition. First, we observe and take data and insights we find from our “ingredients,” and then we make something cohesive out of seemingly unrelated odds and ends – our finished meal, so to speak. The chefs grab their beets and lamb; we collect our data. As marketers, we are bombarded with information and data from all directions. So what comes next after the data collections?

Top Public Relations Trends in 2018: Introduction

Shift Communications

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The 2018 PR Mega-Trends. Part 1: Earned Media. Hyper-Segmentation of News Means Hyper-Segmentation of PR. Society and social media have created hyper-focused segmentation of the audience. Part 2: Owned Media. PR Professionals Blindsided by Rich Media. Part 3: Paid Media. SEO and PR Merge In Some Firms.

Trends 127

Data-driven still needs human decisions

Shift Communications

Data would say to us, syndicate this, talk with people on reddit about it, take action. ” Data makes humans smarter, provides direction, and keeps pushing us to question what we think we know. We don’t deny that data is valuable when it comes to making human-driven decisions. However, being data-driven does not leave in entirety the decision-making up to machines. Data-Driven PR Social Media

Data 118

IBM Vision: The Future of AI and Public Relations

Shift Communications

We see this happening in the communications and PR industry. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. Social media management. The Data Science Shortage.

SHIFT Communications: 12 Years and Counting

Shift Communications

Back in 2003, the Agency’s first concern was whether – and how – the 30-odd people who had survived the wreckage of our predecessor firm might make a go of it under our new banner. We’ve grown to eclipse our precursor agency in size and scope. We invented the Social Media Press Release and Newsroom templates in the heady first days of the Social Media era. Agency Life Data-Driven PR News agency news anniversay

Find your Brand’s Optimum Facebook Strategy

Shift Communications

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. The question facing both our agency and our clients is: Of these two basic Facebook paid media strategies, which is more effective for actually getting your content seen? if you want to replicate this for your own purposes, use your data, not our conclusions ).

Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Using tools like Facebook’s Crowdtangle social monitoring platform, we digested over a million tweets. Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Media and publications. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Social Media Game of Thrones: A Song of PR and Social

Shift Communications

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Today, the world is radically different, and thus it was time to revisit the social media world map. Analytics Data Data-Driven PR Infographic

Connecting PR To Business Results

Shift Communications

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales. The Impact of PR. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. There’s nothing wrong with quantitative data, especially if you want to answer the question, “ what happened? ”. The Root Cause of Lack of PR Impact.

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Social is necessary .

The State of the Press Release in 2015

Shift Communications

The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. Data-Driven PR Press Release press release

How to Build a Data-Driven Public Speaking Program

Shift Communications

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Build influence in advance of and at an event by identifying who you should be talking with and what you should be talking about through the use of data.

Data 123

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

Of that, almost 90% – 9 out of 10 people – use Facebook at least partly on a mobile device each month, as shown by the orange bars below: In the conference call, COO Sheryl Sandberg remarked that 1 out of every 5 minutes spent on smartphones in the US was spent on Facebook and 25% of all media time in the United States was spent on mobile devices. Who will be the first marketers to try the newly speculated Oculus Social Network?

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

Of that, almost 90% – 9 out of 10 people – use Facebook at least partly on a mobile device each month, as shown by the orange bars below: In the conference call, COO Sheryl Sandberg remarked that 1 out of every 5 minutes spent on smartphones in the US was spent on Facebook and 25% of all media time in the United States was spent on mobile devices. Who will be the first marketers to try the newly speculated Oculus Social Network?

Now What? How to Stay Top-of-Mind Post-Launch

Shift Communications

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Owned media can be a powerful tool when it comes to giving people a reason to keep revisiting your site. Data-Driven PR News Public RelationsCongratulations!

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Paid media and syndication. Creative Crisis Communications Data-Driven PR Public Relations

Reenergizing the PR Planning Process

Shift Communications

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. If you’ve been working in the PR business long enough, the PR planning process can become rather formulaic, especially if you’ve worked with the client over a long period of time. What tends to happen if you aren’t vigilant is that the strategy and tactics blend together and each PR plan starts to look very similar to the others.

How to measure the quality of your audience

Shift Communications

You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, let’s look first at social media. Do this exercise with your own data!

Twitter’s New Algorithm

Shift Communications

” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. Additionally, Twitter Analytics will take you specifics about your audience including topics of interest to them—this data will allow you create content that targets fields and topics that matter to them. Content Marketing Data-Driven PR Marketing Technology Social Media Twitter algorithm update

SHIFT Archives: The Best of Q4 2015

Shift Communications

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. How to Help Sales and PR Speak the Same Language. At the end of the day, sales and PR both want the same thing: the success of the business. That’s why we collected the key understandings needed to explain the profitability of PR to a sales team.

How DOES Mobile Change The Brandscape?

Shift Communications

In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Advanced analytics: position, velocity, and acceleration

Shift Communications

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. and using some relatively simple mathematical principles to turn data into insights. A metric of any kind is a snapshot in time of where a piece of data is.

The Earned Media Holy Grail: Business Press Coverage

Shift Communications

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list. I think we can all agree – securing earned media today has become harder and that often starts with business press coverage. Data-Driven PR Earned Media Media Public Relations

Owned Content: Calculating Success

Shift Communications

Given owned content can leave lasting impressions and expand your company’s reach through social sharing, having engaging and insightful content helps solidify team expertise and foster success for an organization. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Rather, content decisions should rely on one influence above others, data. Rather than being influenced by opinion and bias, turn to the data!

{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data with three attributes, what I call the three Cs: Clean. If our data lacks any of these attributes, creating reliable predictions will be impossible. Clean Data. Prediction is nothing more than sophisticated mathematical extrapolation of existing data. Compatible Data.

PR and the Google Customer Journey to Online Purchase

Shift Communications

What if a company’s data doesn’t exactly map to the generic model? A few companies are likely to have community managers who create awareness and revenue on social networks. We applied Google’s Customer Journey idea and paired it with data-driven models to help you understand what’s really working in your digital marketing plans. Our Data-Driven Customer Journey model helps you: Understand what channels deliver results.

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Social listening sets the stage. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Data 133

Selecting the Right Celebrity Ambassador

Shift Communications

As PR people, we’re often tasked with finding the right celebrity or influencer partners to represent our brands. Consider factors such as how often your potential picks have been in the media recently and what current projects they have underway. Look at their social media channels to see how large their followings are, and more importantly how engaged they are. Brand Data-Driven PR Influence Media Public Relations