PRSay

JANUARY 26, 2021

Capitol as the point of interest for this analysis, then it is important to recognize that there isn’t any shortage of vulnerabilities that could impact this U.S. This includes the way messages were shared with the internal constituents of the U.S. If we look at the U.S. institution. Learning from the crisis.

Crisis Communications 164

Crisis Communications Crisis Communications Leadership 164

Stern + Associates

AUGUST 8, 2022

He is also an expert in discussing the international aspects and geopolitical challenges of cyber threats – particularly nation state sponsored hackers from Russia, China, Iran and North Korea and why organizations should be concerned. and international cyber issues for more than 30 years. Ignoring these risks is no longer an option.

Analysis 62

Analysis Government System Policies 62

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

Agency 120

Agency Creativity Advertising Advertising 120

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come. Contact us for our podcast services !

B2B 77

B2B Trends Strategy Marketing 77

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Video Analysis. Internal comms. Layoffs at internal comms platform.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 132

Survey Communications Measurement Internal 132

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! It is not advisable to have an employee of a communications firm present in the interview situation.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

JULY 13, 2021

Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote. Now that comms has proven their value, we should start positioning an agency partner or solo PR pro as a necessary element to achieve our goals in-house and to continue or improve the success of the department.”. “Now

Communications 166

Communications Survey Education Leadership 166

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. Frank Strong is the founder and president of Sword and the Script Media , LLC, a veteran-owned PR and marketing agency based in Atlanta. Find him on Twitter @Frank_Strong.

Survey 377

Survey Media Relations Media Ethics 377

5W PR

FEBRUARY 8, 2021

This can be achieved through a combination of data, AI, machine learning, and VOC (voice of the customer) collections and analysis. The post Customer-Centric Engagement Success appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Customer Service 88

Customer Service Policies Analysis Training 88

Shift Communications

DECEMBER 6, 2022

The way we approach it at SHIFT is by starting with insights — company, competitor, industry, and media analysis to ID ownable whitespace. Internal communications are key. These anecdotes, personalized reflections and insights bring the pillars of the organization’s brand strategy to life.

Communications 78

Communications Leadership B2C LinkedIn 78

Sword and the Script

JANUARY 17, 2023

Q&A: Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. Q&A: PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. International-based all-in-one PR software providers. Internal communications tools. 48: Dr. Tim Furche.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics.

Interviews 100

Interviews Publicity Technology Social Media 100

PRSay

OCTOBER 27, 2017

Applying critical analysis skills. IHG’s legacy employee communication platform had extremely low engagement. She previously interned in corporate communications at Arby’s Restaurant Group and at several Columbia, S.C.-based based agencies. This brought him to the topic of challenging status quo.

Leadership 113

Leadership Communications Hotels Tourism 113

Cision

APRIL 6, 2016

This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

MARCH 15, 2022

So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. This includes key charts such as volume of coverage, share of voice, and sentiment analysis. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google.

Tools 160

Tools Media Software Analysis 160

Flack's Revenge

MAY 17, 2018

But those conventions may set reporters up for spy agencies to manipulate… the hacked Democratic emails revealed true and important things… The problem was that Russian hackers chose not to deliver to American voters the same inside material from the Trump campaign. It’s not always easy to tell the good guys from the bad.

Ethics 120

Ethics Banking Journalism Guidelines 120

Sword and the Script

FEBRUARY 2, 2022

The model uses AI “transfer learning” which a company product manager likened to “next word auto suggestion” for sentiment analysis. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. Notified said it can now monitor brand mentions on TikTok.

SEO 135

SEO Content Marketing Marketing Software 135

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Managers and supervisors. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

JULY 15, 2020

COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA. Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis. However, the median income for respondents working full time is markedly higher at £45,000, compared to £30,000 in 2019.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Owler provides business information on companies that’s crowd-sourced on “ranging from private company revenue estimates, strength of competitors, CEO approval ratings, employee headcount, growth trends, corporate hierarchy, rate of innovation, diversity, culture, employee trust, and more.”.

Pitching 90

Pitching Report Software Survey 90

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Several steps included (but weren’t limited to) creating a detailed market analysis, identifying buyer personas, pinpointing search engine optimized ideas, and automating reporting.

Case Study 92

Case Study Study Brand Branding 92

Ishmael's Corner

OCTOBER 26, 2014

Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila! It operates international services and charter flights. It is based at Sunan International Airport in Sunan, a suburb in north Pyongyang. k, Pyongyang.

Airlines 134

Airlines Storytelling Facebook Internal 134

5W PR

SEPTEMBER 11, 2019

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. million have less than 5 employees. More than 1.5 Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. 17% more likely to be expanding beyond traditional agency partners.”. “18%

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. 2) Marketing leaders add creative headcount and build in-house agencies.

Creativity 78

Creativity Study Survey Advertising 78

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 4, 2020

3) Onclusive improves sentiment analysis. Onclusive released a new sentiment analysis engine that can more accurately characterize the tone of media coverage as positive, neutral or negative. The analysis also works across a larger number of languages – a number the announcement put at 104 with more in the works. Talk to Us !

Software 103

Software Analysis Data Tools 103

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Internal communications. Social media analysis and management – check out Sprout Social and Tweetdeck. Should you use a public relations agency? Depending on your needs, an agency can be a great asset.

Publicity 48

Publicity Advertising Advertising Tools 48

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40