Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

MAY 21, 2024

As McIntyre wrote in Harvard Business Review about this time last year, “ nobody got fired for spending more on digital.” A separate survey of 292 CMOs I wrote about last week ( Duke CMO survey ) supports this interpretation. This means we are about to slide into the “trough of disillusionment.”

Agency 109

Agency Survey B2B Media 109

Stephen Waddington

AUGUST 13, 2020

Here are 25 things to think about if you’re thinking of going freelance or starting an agency. Two pages of A4 should do it Do a six-month cashflow analysis. Personal experiences Several members of the group shared articles that they’ve written about their own personal experiences. Get fit and healthy.

Agency 147

Agency Insurance Insurance Banking 147

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? What is that?

Agency 81

Agency Publicity Ethics Analysis 81

ImPRessions - Crenshaw Communications

AUGUST 28, 2018

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. The first order of business is immersion into your business by the agency team. Deep-dive meetings.

Agency 136

Agency Meeting Internal International 136

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. An agency’s record in winning new business is also instructive. But as many experienced agency professionals know, a portion of new business inquiries are likely to be a poor fit. Did you vet the opportunity?

Agency 186

Agency Pitching Construction Exercises 186

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

Agency 117

Agency SEO Groups Energy 117

Agility PR Solutions

JANUARY 25, 2022

About a decade ago, layoffs and lack of growth were rampant in the public relations industry. The post The multiple ways the gig economy could save the PR agency business model appeared first on Agility PR Solutions. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past.

Agency 161

Agency Industry Publicity Analysis 161

Sword and the Script

APRIL 13, 2021

I put some questions to the company about NLP and Dr. Tim Furche stepped up. TF: [To a child]: Natural language processing is about teaching computers and robots to understand the language of the humans so that they can help us do things without having to type, touch a screen, or use a mouse.

Analysis 78

Analysis Marketing Engineering Data 78

Deirdre Breakenridge

APRIL 29, 2019

Now, it’s say whatever you want about whomever you want.”. There are a lot of PR myths about content marketing , but the fact remains, it’s a genuine opportunity to fill an information gap and build an audience. It’s harder to know who is [the] media and who isn’t. And there used to be rules of engagement – behavior, fairness.

Survey 377

Survey Media Relations Media Ethics 377

5W PR

MAY 6, 2020

Often forgotten on websites, the About Us page is one of the most important pages. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Why does About Us mean so much? Future of the About Page.

Survey 88

Survey Storytelling Consumer Analysis 88

ImPRessions - Crenshaw Communications

JULY 6, 2022

PR is all about building and maintaining relationships. But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Don’t put them on the discard pile just yet. The in-person media tour.

SEO 333

SEO Analysis Meeting Travel 333

Konnect Agency

MAY 11, 2022

By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty. Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agency. What do they care about? How do they consume their information?

Agency 59

Agency Mobile Consumer Creativity 59

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

Agency 120

Agency Creativity Advertising Advertising 120

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. Sentiment Analysis – Putting tweets in context.

Training 399

Training Video Analysis Data 399

Offleash

JULY 19, 2023

If used appropriately, generative AI can be a good way to find data, revise pitches, quickly distil information about a complex subject, or bridge disparate ideas. We are not using generative AI at our agency for writing original content like press releases, bylines, or blogs, for example. Myth: AI can solve any PR challenge.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Stern + Associates

AUGUST 8, 2022

The good news is that organizations can do something about this looming threat by understanding the cyber threats and actors that are targeting them, prioritizing cybersecurity – including at the board level – making sure an incident response framework is in place before they are hit, and practicing good cyber-hygiene.”.

Analysis 62

Analysis Government System Policies 62

Shift Communications

AUGUST 24, 2017

Does this mean marketers are about to be marginalized? We’ve talked on our blog before about the role of data, the need to embrace automation and the role people can play in the future. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally. Derek Lyons.

Analysis 74

Analysis Marketing Data Enterprise 74

Bianchi Biz Blog

FEBRUARY 2, 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. A Google search turned up more than 36 million news items about it. Another area where AI like ChatGPT can be beneficial to PR and marketing pros is data analysis. This makes it easier for ChatGPT to understand the command or query.

Automotive 82

Automotive Training Customer Service Data 82

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Return on Investment (ROI), not Total Cost of Ownership (TCO), is the most important metric in the cost-benefit analysis for any technology platform.

How To 397

How To Software Media Analytics 397

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

How is a PR agency engagement like the Iowa caucus? A day after the first real contest, it’s clear that the election isn’t just about polls, punditry, or even the final count. When it comes to public perception, it’s all about expectations , and whether the reality measures up. Take a look at the GOP field.

Agency 120

Agency Company Measurement Viral 120

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 99

Agency Trends Marketing Survey 99

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Each episode features a PR pro from a known agency. On the Media. Women at Work. PR Hangover .

Sports 332

Sports Radio Retail Advertising 332

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making. The PR profession needs to keep up.

Analysis 60

Analysis Technology Tools Exercises 60

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. About Crenshaw Communications.

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Study Brand Branding B2C 170

Shift Communications

JANUARY 31, 2017

Fake news conditions people to be less discerning about the news they consume, and make judgements based solely on misleading or false snippets of news. What do we do about it? cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analysis 60

Analysis Data Facebook Training 60

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

Agility PR Solutions

MAY 31, 2020

You’ll find a raft of research about organizations committed to representation across gender, race and personality, and the measurable business advantages they have as a result. The post Agency best practices—using DiSC to drive diverse perspectives appeared first on Agility PR Solutions.

Agency 78

Agency Google Study Measurement 78

5W PR

JUNE 13, 2023

Skincare Analysis and Customization AI can analyze skin conditions and provide personalized skincare analysis. By incorporating AI into skincare analysis, beauty brands can offer more targeted and effective solutions to their customers’ skincare needs. They can learn more about the preferences and trends of consumers too.

Analysis 88

Analysis Customer Service Data Trends 88

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow.

Media Training 397

Media Training Crisis Communications Conference Training 397