Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Presspage

JANUARY 23, 2024

‘Still, if you’re a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools. That’s why we firmly believe in leveraging technology to save time that you can then devote to building personal relationships and working more proactively without wasting time on piecemeal solutions.

Software 78

Software Internal International Digital PR 78

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 124

Software Analytics Technology Video 124

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 141

Technology Crisis Management Social Media Training 141

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 144

Survey Software B2B Pitching 144

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. The right category can make a difference.

B2B 295

B2B Industry Company Case Study 295

Stephen Waddington

JUNE 29, 2021

These include employees, subcontractors (up to 65%), software and consumable items. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. It is becoming a lot harder to claim R&D on software. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. somewhere between the Technology Trigger and Peak of Inflated Expectations, as I noted in my post: Trend Surfing for Fun and Profit ).

Real Estate 156

Real Estate Case Study Technology Education 156

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. billion global market for Media Intelligence/PR software and information solutions.” Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 147

Internal International Tools Software 147

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. With technology impacting most industries, it’s likely things have changed since then. Sometimes, I come across posts that are a year old.

Twitter 208

Twitter Software Retail Agency 208

5W PR

MAY 30, 2023

Tourism businesses can use social media, email marketing, and other advertising channels to promote themselves and highlight any special summer events or deals. Technology Upgrades Investing in technology upgrades can help businesses and summer travel locations handle the increased demand during the summer rush.

Tourism 97

Tourism Hotels Travel Meeting 97

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 89

Brand Branding Marketing Ethics 89

Onclusive

DECEMBER 17, 2018

In addition to industry-leading technology and data products, what I am most excited about is the breadth of talent and experience which we are bringing to bear to this opportunity”, said Dan Beltramo, CEO of AirPR. “We We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”.

Analytics 150

Analytics Data Big Data Technology 150

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Meltwater is a relative upstart founded as a media monitoring and business intelligence software business.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

JULY 16, 2019

Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Technical media and category analysts may be interested in drilling down into all aspects of your offering, but beware getting lost in the technology features. Building better public relations will impact that bottom line.

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.” ” Advertising Week just wrapped up here in New York, and with it, a festival of jargon. In some cases it’s understandable, or even necessary.

Real Estate 225

Real Estate Software Leadership Advertising 225

Stephen Waddington

JANUARY 10, 2019

The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. More than half (52%) expect this to be the main revenue focus in 2019, compared with just 27% for display advertising, 8% for native advertising and 7% for donations. #3

Report 98

Report Journalism Privacy Enterprise 98

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. Finally, it’s worth noting that Burton Taylor published a study earlier this year that estimated the market for PR software at about $4 billion. All the sessions were recorded, including the panel I participated on for media relations. 1) Israeli vendor builds CRM tool for PR.

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JULY 31, 2018

2) To buy a technology that’s hard to replicate or take too long. 2) To buy a technology that’s hard to replicate or take too long. Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. What FiscalNote Does. Roll Call earned 1.4

Publicity 60

Publicity Software Government Content Marketing 60

Deirdre Breakenridge

NOVEMBER 11, 2019

Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Be sure to advertise this before the event. Welcome Comments. Make it Easy to Connect.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 61

Technology Marketing Retail Interviews 61

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Cision

JANUARY 2, 2018

Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. This roadmap should include an editorial calendar, well-designed personas and content automation technology. Dan Curran is a seasoned marketing and advertising entrepreneur. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

PR in High Definition

DECEMBER 16, 2019

These problems didn’t stop the social network from then announcing ecommerce plans as part of its advertising push. Meanwhile, a different research group has called for laws to restrict emotion-detecting technology. Every morning, the Firefly team creates a roundup of the biggest news stories across the technology space.

Software 62

Software System Groups Technology 62

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Tools 71

Tools Marketing Enterprise Software 71

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. This idea makes sense. Who sees it, shares, likes, comments?

Data 159

Data Media Software Viral 159

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The survey polled, 2,400 senior managers (U.S.)

Survey 99

Survey Trends Marketing Creativity 99

Sword and the Script

NOVEMBER 12, 2019

In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. Business Software Review Sites to Watch. The company has started offering a product for software buyers to manage software spending, contracts, accounts and compliance. Monthly traffic: 3.5

Software 17

Software B2B Marketing Data 17

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Salesforce positioned itself as the antidote to software as it brought predictable pricing and short-circuited premise software implementations.

Software 97

Software Comparison Measurement Content Marketing 97

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Furrier: What was the moment in time that got you over the hump that got you to leave Oracle? That was the piece that clicked.”.

Communications 96

Communications Software Interviews Data 96

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97