Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Akeroyd: “For all of us in the earned media profession, we’ve always known the value, but we’ve struggled to measure it.”.

Communications 96

Communications Software Interviews Data 96

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Be sure to advertise this before the event.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Salesforce positioned itself as the antidote to software as it brought predictable pricing and short-circuited premise software implementations.

Software 97

Software Comparison Measurement Content Marketing 97

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. . #5

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

JANUARY 2, 2018

Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. This roadmap should include an editorial calendar, well-designed personas and content automation technology. Dan Curran is a seasoned marketing and advertising entrepreneur. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The survey polled, 2,400 senior managers (U.S.) >>> Can your agency bring big ideas and execute?

Survey 99

Survey Trends Marketing Creativity 99

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. So how can brands build trust? Influencer Data.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. Finally, it’s worth noting that Burton Taylor published a study earlier this year that estimated the market for PR software at about $4 billion. This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”.

Analytics 67

Analytics Report Technology Pitching 67

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. About half of businesses outsource some content marketing.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Shift Communications

JANUARY 2, 2017

For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline.

Trends 83

Trends Publicity Analytics Software 83

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. This idea makes sense. Who sees it, shares, likes, comments?

Data 159

Data Media Software Viral 159

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. Agile is a best practice for the software development industries. Having a technically inclined resource that can manage strict process, measure results and optimize a team is vital. Katie Lioy.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. Agile is a best practice for the software development industries. Having a technically inclined resource that can manage strict process, measure results and optimize a team is vital. Katie Lioy.

Marketing 60

Marketing How To Analytics Google 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” The Role of Technology on the Legal Market.

Agency 92

Agency Trends Marketing Survey 92

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 116

Case Study Software Data Web 116

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Waxing UnLyrical

JANUARY 29, 2019

The technology has become the backbone of online interactions with prospects and customers, and it has the potential to be resource saving as a result. A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. Feature #2: Email marketing. Feature #9: Forms.

Marketing 67

Marketing Web Software Technology 67

Maxim Behar

JANUARY 28, 2024

I wouldn't say that someone intentionally wants to mislead us, but the algorithms of different software sometimes take information that has been published over time, and it may not have been correct, or it doesn't take it from the right sources. Everything is measurable, and for the first time, this is happening in media worldwide.

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. How Mature Is Your Earned Media Measurement Strategy?

Measurement 215

Measurement Media System Tools 215

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. The consumerization of IT was notable because if forced business software vendors to up their game. Last year an advertising spot during the Super Bowl cost $5 million. Which is better: reach or time?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 10, 2016

The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. Sixty-five percent of marketing leaders said they plan to increase their spending on digital advertising, with 23% expecting a significant increase and 42% anticipating a slight increase.”.

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. More, More and Still More. Engagement.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Cision

APRIL 6, 2015

Alix and Lulu look at the ways technology affects us.” Don’t use listens to measure success. “The (podcasting) format really lends itself to advertisers. Landr (optional) - This is cheap, cloud-based software that does normalization and EQ mastering for an audio track.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

JANUARY 24, 2011

(Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits. As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Image: Brad Stabler via Flickr, CC 2.0

Tools 99

Tools Marketing Nonprofit Mobile 99

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Data Case Study 40

Cision

AUGUST 9, 2017

But historically, communicators have struggled to measure the business impact of their campaigns. For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. It just means that they have had access to better tools to build, manage, and measure their campaigns.

Communications 185

Communications How To Media Measurement 185

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 187

Marketing Content Marketing Data Social Media 187

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. How Mature Is Your Earned Media Measurement Strategy?

Measurement 65

Measurement Media System Small Business 65