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Digital Transformation & Content Marketing Technology

Contently - Strategy

It’s no secret that technology is changing the very fabric of business today. In 2020, many businesses transitioned to digital-first strategies, including increased spend on digital advertising. The content marketing landscape is changing… and fast.

M&A as a Shortcut to Content Marketing Results

Sword and the Script

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?


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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”


Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale.

Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own. Paid media is advertising. Earned media is news coverage or even contributed content. Native ads are advertising.

5 More Outside-The-Box Content Marketing Ideas


This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level. Use technology and social media to extend it as much as you can. Want even more content marketing tips?

One Bold Content Marketing Prediction for 2016

Sword and the Script

Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland). In mulling it over for a week or so, it’s that line of thinking that leads me to this content marketing prediction. Marketing content marketing marketing strategy predictions

Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

Outbrain is one most recognizable brands in advertising technology (adtech). On the flip side, here’s of the Outbrain pitch to prospective advertisers: “Many of our largest partners are news and media publishers such as CNN, US Weekly, Fast Company, Mashable, WSJ, and The Guardian, but we also work with lots of more niche sites, including sports, entertainment, finance, health, and technology. Opt-in advertising? Marketing adtech content marketing martech

PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. Trust and the Unlikely Reinvention of Advertising [UML]. In reviewing the study, I think it has implications for business in public relations and content marketing. Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches.

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. These changes in behaviors and technology represent challenges, but especially opportunities for the public relations industry in several categories: 1.

8 essentials for bolstering your content marketing

PR Daily

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable. Today, audiences are savvier and more connected than ever, prompting an explosion of content across channels and segments. Smart home technology that’s powerful yet easy to use?

Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content. Lots and lots of content. million pieces of content on Facebook. Our ROI on content marketing will go down.

The 4 Engines You Need to Pull Off Content Marketing Successfully

Sword and the Script

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. To build an audience you have to get visitors to your content hub. One of the best examples of this comes from marketing automation vendors.

Buzzfeed and Twitter seek to turbo-charge content marketing

PR Daily

Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers, but that doesn’t mean they won’t evolve. Two recent announcements seek to make the processes more effective for the growing number of PR, marketing and social media pros moving to online campaigns. recently introduced Pound, a technology that tracks a piece of content’s spread across social media platforms.

8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That experience sparked a keen interest in the space and also gave me an insider’s view of the market.

The Psychology of More in Content Marketing and Social Media [UML]

Sword and the Script

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. And that gets to the core of the point here – this is about the psychology of more in marketing: more content , more followers, and more leads. As a result, marketing finds itself on the hamster wheel of more, without ever slowing to consider or stopping to analyze the impact.

6 crucial digital marketing trends to follow

PR Daily

Digital marketing is filled with opportunities for brands with the right mindset and technology. There are six trends that every marketer must understand, according to Delivering on the Promise Of Performance Marketing, a study released last week by Deloitte Digital.

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How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

22 expert tips to help plan your 2022 marketing strategy

PR Daily

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. As we make plans for the new year, what marketing advice for 2022 should we focus on? It’s wild to me that so few marketers do this! Marketers don’t make meaning, people do.

10 Marketing Technologies That Should Be On Your Radar in 2021

PR 20/20

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand.

3 ways to secure more money for content marketing

PR Daily

Unique, compelling content has long been a scarce and valuable online commodity. Consumers, brands, software companies and even search engines have created a booming industry around creating, organizing, consuming, sharing and measuring content. With the wide adoption of social media and the maturation of email, sales and marketing automation platforms, content is more important than ever before. Content marketing budgets increase with industry growth.

The bedtime test of content marketing and PR

Shift Communications

If you need an acid test for compelling content, show it to a literate child at bedtime. Marketo Corporation released a B2B marketing coloring book : B2B tag management vendor Tealium took it a step further and released an actual children’s Little Golden Book titled “Taming the Digital Marketing Beast”: If you want a simple test for any content marketing or public relations communication, try reading it to a child at bedtime.

LinkedIn Pulse: The Next Content Marketing Must-Have?


Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse essentially analyzes what’s being written and aggregates content based on your industry, your connections and what you choose to follow on the network.

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?

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How behavioral science can guide your B2B marketing

PR Daily

Here’s a fact that B2B PR and marketing pros can sometimes forget: People buy with emotion and justify with logic. In B2C, this is a given with marketing and sales tactics designed around emotion, but it applies just as much in B2B campaigns.

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Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Strategy Inbound Marketing

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. PR talent expert Jamie McLaughlin of JWM Talent shares how he sees the future of the PR role as new technology becomes more deeply embedded in companies and agencies.

The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. And that’s the theme for this week’s Unscripted Marketing links [UML].

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. Podcasts may be the other last mile in marketing , that last little bit of undivided attention, during a commute or a workout. And that’s the theme for this week’s Unscripted Marketing links [UML].

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AI in Content Marketing: What It Is, How to Use It and Companies to Demo

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content.

What the death of notifications could mean for PR pros

PR Daily

Could new technology like Google’s Little Signals provide an alternative? Paul Dyer, CEO of marketing agency Lippe Taylor, calls it a “death spiral.”. Or perhaps Enya’s next career will be as a sound stylist for companies looking to integrate soothing music into their marketing push.

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Despite Applebee’s Ukraine snafu, don’t pull ad spend from news

PR Daily

” Applebee’s paused advertising after learning about the ad placement. However, when brand advertisers stop spending against news programming all together, the loss of revenue is a big problem for the overall media economy.

Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

RELATED: Enter PR Daily's Video & Visual Awards to earn recognition for your captivating visual content ]. Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Content marketing benchmarks.

CVS to close 900 stores, CEOs share concern about hybrid remote work, and Ford’s semiconductor partnership aims to solve bottleneck

PR Daily

Also: Plumbing service Roto-Rooter shares a cautionary message for Thanksgiving, Meta offers advertisers control over placement, and more. Meta also said that it plans to work with independent ad tech companies to verify that the ads are appearing next to appropriate content.

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. of revenue in marketing.

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How you should adapt your social media strategy during COVID-19

PR Daily

Usage has backed off slightly from the levels in America’s early lockdown phase—but the implications for marketers are still profound, and constantly changing. In an Influencer Marketing Hub study , 34% of respondents said they have shifted their social media time from Instagram to Twitter.

How to rise to the high new expectations for communications

PR Daily

Many companies pulled back their marketing budgets in the early days of pandemic uncertainty and in-person event cancellation. Most marketing departments and agencies got the job done from home, sometimes more productively, thus proving it could be done. Content at scale.

How PR pros can harness the power of podcasts during COVID-19

PR Daily

Spotify Chief Content and Advertising Business Officer Dawn Ostroff told CNN Business that the platform saw 150,000 new podcasts created in March, compared with February. Podcasts are replacing blogs as the premier outlet for thought leadership content.

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Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Marketing’s funnel is changing. Now, marketers realize they need to target niche audiences that will lead to a conversion. Data drives marketing.