Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform?

Social Media 233

Social Media How To Insurance Insurance 233

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. As new markets keep reaching out and needing PR representation, her team is ready to jump in. Simply: do they work?

Communications 253

Communications Data Local Survey 253

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. We ask a thousand questions when onboarding a new client, and the answers inform our plan. The objectives should be clear as well as measurable. Identify key campaign themes.

Writing 136

Writing How To Pitching Privacy 136

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution).

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention. The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. Just ask IHOB !)

How To 101

How To Viral Advertising Advertising 101

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

JANUARY 29, 2018

What actually happened, and how measurable has the impact been? To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. News publishers. News Publishers. Vice President, Marketing Technology. Methodology.

Facebook 110

Facebook Corporate Social Media Data 110

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service. The company claims it has the most expansive newscrawler in its class.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. Each bracket consists of 64 teams in the original categories, but on a national rather than local level. At the start.

Journalism 70

Journalism Local Social Media Twitter 70

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Start with clear organizational goals.

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

APRIL 8, 2021

According to reports on the latest Edelman Trust Barometer, public trust in tech companies has “cratered.” ” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. Throw in Twitter for good measure. The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? Most of us are all too familiar with fake news , clickbait , and other forms of deceptive communication that cross our paths dozens of times a day. Here are three ways marketing should fight falsity: 1.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Buzzstream

MAY 2, 2024

They get a new customer from LinkedIn every single week. In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. He did this really interesting analysis of the, like 12 companies that.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 64

Marketing Pitching Corporate Tools 64

PR Fuel

JANUARY 20, 2021

A press release is a great way to communicate and promote your company’s events and news. As of now, more than half of the population search for news reports online. A press release for SEO can act as your advertisement for sales or giveaways. It all gets collected by the news search engine, synthesize, and ranked.

SEO 52

SEO Engineering Writing Analytics 52

Waxing UnLyrical

JANUARY 26, 2011

.&# The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds. Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers.

Facebook 107

Facebook Privacy Twitter Social Media 107

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. Many stories that might otherwise have made news were overshadowed by two monsters — the COVID-19 pandemic and the U.S. presidential election. Brand America.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Today, your news release can reach audiences you never expected it see in the past. Absolutely not.

Facebook 106

Facebook Twitter Education Industry 106

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. There are examples offline and online in almost every market. The number hasn’t moved in 12 months. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. It’s free for up to 10,000 messages, after that it can remain free but your archive of messages to search is just limited to 10,000 (so it will simply erase the oldest ones as new ones come in). Luckily, in many cases, these resources do exist.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Start with listening.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded. Called Relation and printed by Carolus, it was a weekly summary of events.

Ethics 52

Ethics Communications Print Television 52