Advertising, Data-Driven PR, Marketing and Measurement

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Data-driven PR.

Marketing

Marketing Content Marketing Social Media Employee

PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR

Data-Driven PR Strategy Data Measurement

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics

Analytics Data-Driven PR Marketing How To

Getting Your PR Measurement Program in Shape for 2016

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Unfortunately there is no silver bullet measurement tool. Unfortunately there is no silver bullet measurement tool. This helps you measure how a campaign or individual piece of content performs.

Measurement

Measurement Data-Driven PR Analytics Data

Are PR and Marketing Entering the Moneyball II Era?

Shift Communications

MARCH 3, 2015

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. Let’s parallel that to PR and marketing.

Data-Driven PR

Data-Driven PR Sports Marketing Analytics

Connecting PR To Business Results

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. The Root Cause of Lack of PR Impact.

Measurement

Measurement Data Study Advertising

Top Public Relations Trends in 2018: Introduction

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Disruption happens to industries measured in weeks and months rather than years or epochs. To compensate, more walls will go up, making media less visible to PR professionals and their audiences.

Trends

Trends Publicity SEO Advertising

The Most Important Metric in PR Today

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. So, what measurable trait helps us determine the effectiveness of PR? The Most Important Metric in PR Today is Branded Non-Negative Search. Advertising creates mindshare. Measure What Matters.

Measurement

Measurement SEO Policies Reputation

PR and the Marketing Technology Skills Gap

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

Technology

Technology Marketing eBook Training

Owned Content: Calculating Success

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. How can all of this be measured and analyzed? SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. The Solution. SHIFT has the solution: SCALE.

Data

Data SEO Guidelines Advertising

Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. Vice President, Marketing Technology. Marketing and advertising.

B2C

B2C Airlines Pharmaceuticals B2B

How to Build a Data-Driven Public Speaking Program

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Measurement. What’s the goal?

Data

Data Publicity Data-Driven PR How To

Three Public Relations Mega-Trends in 2017

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Influencer marketing as it currently stands is very much in a bubble; influencers are paid outlandish sums of money for barely quantifiable results.

Trends

Trends Publicity Analytics Software

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement

Measurement Data-Driven PR Survey Storytelling

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook

Facebook Social Media Mobile Video

Share your data for a better PR program

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data

Data Data-Driven PR System Analytics

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends

Trends Data-Driven PR Analytics Survey

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends

Trends YouTube Video Social Media

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B

B2B Marketing Construction Analytics

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’ve been on the PR side, and I’ve ventured over to the digital side. Marketing Land.

Marketing

Marketing Data-Driven PR Analytics Training

Digital Advertising and Public Relations, Part 1: Introduction

Shift Communications

JUNE 6, 2016

The way is paid media: digital advertising. Advertising and public relations share a common goal: more attention. Forward-thinking public relations professionals know that advertising and public relations together often generate greater impact than each channel separately. Vice President, Marketing Technology.

Advertising

Advertising Advertising Publicity Infographics

What is the value of an impression?

Shift Communications

SEPTEMBER 20, 2017

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero.

Analytics

Analytics Measurement Software Survey

What is the value of an impression?

Shift Communications

OCTOBER 19, 2015

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? For example, I drive past billboards and advertisements every morning on the commute to work. Here’s a simple way to do so: measure how often people search for you by name.

Analytics

Analytics Measurement Software Advertising

Public Relations Today

20 PR and Marketing Predictions for 2022

PRTech Is Evolving. Is Your PR Strategy?

Trending Sources

How to Use Analytics to Build Your 2015 Marketing Plan

Getting Your PR Measurement Program in Shape for 2016

Are PR and Marketing Entering the Moneyball II Era?

Connecting PR To Business Results

Top Public Relations Trends in 2018: Introduction

The Most Important Metric in PR Today

PR and the Marketing Technology Skills Gap

Owned Content: Calculating Success

Breaching 140: Who’s Using Twitter’s 280 Characters?

How to Build a Data-Driven Public Speaking Program

Three Public Relations Mega-Trends in 2017

Why CEOs Should Invest in PR Attribution and PR Measurement

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

Share your data for a better PR program

2024’s Top 5 PR Trends: What to Watch

2024’s Top 5 PR Trends: What to Watch

What’s the New “Norm” for B2B Marketing?

From PR to Marketing: Why You Should Expand Your Skill Set

Digital Advertising and Public Relations, Part 1: Introduction

What is the value of an impression?

What is the value of an impression?

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