The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Energy 246

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

APRIL 11, 2023

Featuring a keynote speech by prominent leadership will also provide an opportunity to showcase the company’s vision for the future. Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content.

Publicity 88

Publicity Financial Banking Social Media 88

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. So what was your favorite campaign? And, of course, Weber Shandwick that is everywhere!””.

Agency 97

Agency Interviews Film Advertising 97

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

Interviews 120

Interviews Agency Advertising Advertising 120

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He

Twitter 78

Twitter Banking Financial Employee 78

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. AMA CEO Russ Klein Marketer’s Confidence Interview. I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. To increase PR, marketing, and advertising industry knowledge. ” Sites like CreativeBoom will boost output. To build better work relationships. AMA Executive Circle.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 101

Survey Trends Marketing Creativity 101

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Thought leadership events. Brand perception audits. Long-form content.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Karen Freberg

SEPTEMBER 26, 2019

Teach Monday morning, jump on a plane to NYC to be part of the Adobe Insiders group at Advertising Week, and create truly amazing experiences and memories. We had a chance to attend Advertising Week for the day and sit in on a few sessions. We actually had a chance to sit in on a generation panel looking at digital advertising.

Advertising 53

Advertising Advertising Groups Community 53

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

Deirdre Breakenridge

MAY 8, 2018

During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. There are also a variety of scholarships available to members, which support academic achievement, pursuit of education, and leadership accomplishments.

Education 232

Education Conference Meeting Crisis Management 232

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Promoting leadership. Here are some of the most powerful.

Brand 185

Brand Branding Marketing Wireless 185

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. So, how do you get around the barriers to building relationships? Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

PRSay

JUNE 9, 2021

Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. All of our work was completely lawful. Custin said.

Crisis 167

Crisis Ethics Publicity Marketing 167

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Step 5: Distribute Your Content with Paid Advertising.

Exercises 198

Exercises Google Writing Blogging 198

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 10 Fundamentals for Successful B2B Media Interviews. If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Website traffic driven by earned media generated from the PR campaign.

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? I’ve learned from my listener feedback to laugh and be more relaxed, share personal stories, and to interview guests who have experienced challenges on their way to success. Do you want to monetize your podcast (how much by when)?

Energy 190

Energy Mobile Community Measurement 190

PRSay

DECEMBER 27, 2022

If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy. Reevaluating Twitter. ESG and your agency.

Trends 128

Trends Pitching Twitter Nonprofit 128

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. For his magazine stories, Smith needs three or four sources to interview, “but for our newsletter, one source is enough,” he says.

Media Relations 197

Media Relations Trends Media Newspapers 197

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Agreeing to an interview and then becoming a no-show. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

MAY 22, 2018

They’re platforms for idea-sharing, networking, recruiting, and advertising. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. What follows is a leadership struggle as Denzel’s character tries to have the order retracted.

Tools 170

Tools Government Crisis Public Affairs 170

Konnect Agency

JANUARY 7, 2022

In addition to promoting the company’s story, news, and announcement, a team of industry experts is available to leverage your executive and leadership team for business and entrepreneurship media opportunities. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

In addition to promoting the company’s story, news, and announcement, a team of industry experts is available to leverage your executive and leadership team for business and entrepreneurship media opportunities. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. Thought Leadership. Thought leadership is a relatively new addition to public relations strategy. You can establish your executives’ expertise by placing articles in industry publications under their bylines or securing interviews for them with key news organizations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. These are different times. But now we’re all exhausted from content overload.

Content Marketing 149

Content Marketing Privacy Government Web 149

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. After particularly important placements, it might be worth using paid advertising on social media and influencer shout outs to build buzz around the coverage.

Publicity 79

Publicity How To Television Agency 79

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. 16% on marketing analytics. “As

Marketing 66

Marketing Survey Study B2B 66

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40