Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.

How To 52

How To Print Analytics Advertising 52

Solo PR Pro

APRIL 26, 2016

Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” Poor grammar aside – and keeping in mind no one in our scenario is a dog – I find a lot of parallels between this sentiment and the experience of mentoring a talented intern. The Biggest Benefit – Fulfillment.

Internal 40

Internal International Conference Energy 40

Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. Advertising revenue will follow where it hasn’t already.

Tourism 118

Tourism Fashion Travel Retail 118

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Stephen Waddington

NOVEMBER 11, 2019

The reach of the print media is much diminished since the 1990s. Yet many news brands have held their position online as part of a new digital media ecosystem. The partisan nature of the news media means we should question everything that we read. Polling had predicted a hung Parliament. million in 1992 to 1.3

Newspapers 64

Newspapers Tools Print Advertising 64

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

MARCH 11, 2021

12.03.2021 The Novinite.com’s founding father, Maxim Behar, about the start, freedom of the press and novelties in PR business… The first English-language media in Bulgaria Novinite.com turns 20 tomorrow. How has media environment in Bulgaria changed over these two decades? First of all, the online media are thousand times faster.

Newspapers 52

Newspapers Hotels Media Advertising 52

Presspage

FEBRUARY 10, 2020

Only large, international organizations who are making announcements that are of interest to many different audiences across different geographies should be distributing mass emails - and even then, sparingly. Read our post on securing earned media in a digital world. If the image is to go into print, it needs to be at least 1MB.

Pitching 78

Pitching Advertising Advertising Product Launch 78

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. Social Media Marketing. The use of social media marketing is crucial to a successful brand. Research & Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 1, 2018

Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric. It’s as if earned media is a shiny new toy. It’s not just the earned media specialists that think this. Well, now they can.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. It’s worth noting Pinterest also has a foundational track record with social media advertisers. So, what exactly is a visual search ad?

Tools 60

Tools Pinterest Marketing Media 60

ReimaginePR

AUGUST 15, 2016

Don’t just roll out the new logo on the website and not have it on social media pages, too. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Printed literature. Online advertisements. Do an internal launch. Your email signature. Your email signature. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests.

Travel 120

Travel Agriculture Tourism Internal 120

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media.

Marketing 120

Marketing Financial Strategy Analytics 120

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. The earned media landscape is rapidly changing and we have made a commitment to our clients to be on the leading edge of that change.”. FY 2019 Achievements.

Television 60

Television Radio Analytics Government 60

Bianchi Biz Blog

APRIL 13, 2023

Step 2: Finalists Announced Prior to the Finalists being named publicly via email and in a print edition of Automotive News, the point person listed on the nomination form will be contacted via email with the result of the initial evaluation.

Automotive 81

Automotive Mobile Technology Social Media 81

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Amazon were on the hunt for a home for their second HQ, and they had their eyes set on Little Rock, Arkansas. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. It could be the first-ever book in the world first published on Social media and then printed. I do not know.

Local 52

Local Writing Social Media Interviews 52

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape.

Fashion 120

Fashion Pitching Journalism Social Media 120

PR Fuel

JULY 24, 2018

Accept that media coverage is most likely to come when you’ve earned it. I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Social media? Earning Media Coverage Always Beats Wanting Media Coverage.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Communications Conversations

OCTOBER 31, 2018

“Resourcefulness > Resources” One thing I hear all the time from clients (especially when it comes to social media marketing): “We don’t have the resources.” For example, do you have an intern who can help you with tasks you’re considering outsourcing? Because our field is constantly changing.

Resources 68

Resources Corporate Social Media Print 68

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. I’m able to explain how to get invited back for future guest appearances and to discuss with clients the nuances that work for long-run media success. Call them tips, or a way of life in the world of media! Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. I had an opportunity to hear Robert Sperl, editorial director of Red Bull’s magazine Red Bulletin, explain the origin of Red Bull Media House.

Marketing 53

Marketing Enterprise Print Film 53

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Human Resources is uneasy about adopting an employee social media policy. My own experiences echo these findings. Pick Your Battles.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. History week. But I’m not sniffy about later editions.

Advertising 71

Advertising Advertising Resources Print 71

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time. I would cut: – Social media. – print advertising. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Maxim Behar

SEPTEMBER 19, 2022

It was Sunday morning and somehow, I worriedly called my Scottish friend Gilbert McCall, who then managed the office of the consulting giant KPMG in Sofia, he immediately agreed to meet, a purely British editing of the text went through, I found two frames at home, put the printed text in them and.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education. Like A Girl" - Always.

Brand 48

Brand Branding Marketing Film 48